What is the National Cycling Show?

The National Cycling Show is an immersive retail experience enabling consumers to try and buy everything from bikes to accessories. The show aims to normalise cycling, attract new audiences and show that there is a bike for everyone of every age. This arena allows all levels and disciplines to purchase exactly what they need to achieve their cycling goals.

The show brings together the industry to educate, inspire and motivate, from road bikers, gravel, mountain and commuters. It will also inspire those who already have a passion for exercising outdoors to invest in cycling. The geographical location of the event attracts more of the UK, therefore making cycling more accessible.

“WE MAKE CYCLING ACCESSIBLE FOR THE WHOLE OF THE UK - ALL LEVELS AND DISCIPLINES. BRINGING TOGETHER THE INDUSTRY, FUELING THE UK’S PASSION FOR CYCLING”

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About the organisers:

The National Cycling Show is organised by Raccoon Events, the company behind the award-winning National Running Show, the launch National Snow Show and The National Outdoor Expo. We organise large scale exhibitions focused on health and wellbeing markets.

We launched the National Running Show in 2018 and attracted 12,500 visitors and 135 exhibitors. 2 years later, the show will deliver 27,500 visitors (+220%) and 275 exhibitors (+204%).

Our success has been achieved by mobilising online communities and delivering the right audience at the right time for them to buy.