National Cycling Show

DISCOVER. LEARN. IMPROVE.

The National Cycling Show is an immersive retail experience enabling consumers to try and buy everything from bikes to accessories. The show aims to normalise cycling, attract new audiences and show that there is a bike for everyone. This arena allows all levels and disciplines to purchase exactly what they need to achieve their cycling goals.

The show brings together the industry to educate, inspire and motivate, from road bikers, gravel, mountain and commuters. It will also inspire those who already have a passion for exercising outdoors to invest in cycling. The geographical location of the event attracts more of the UK, therefore making cycling more accessible.

“WE MAKE CYCLING ACCESSIBLE FOR THE WHOLE OF THE UK – ALL LEVELS AND DISCIPLINES. BRINGING TOGETHER THE INDUSTRY, FUELING THE UK’S PASSION FOR CYCLING”

Speakers

We bring together inspirational speakers, the latest kit, cutting-edge technology, expert coaches, the best races and a host of tasty nutrition products all under one roof.

Speakers

Sir Chris Hoy

Jenny Tough

Dr. Marlon Moncrieffe

Mimi Anderson

Features

The show is packed full of inspirational and educational content. You can check out and buy the most up to date gear, get the latest tips from leading experts and see the latest products from all the biggest brands. Hear from top celebrities, athletes, coaches and Olympians for inspiration and advice.

See what's on

The Inspiration Stage

The Cycling 101 Stage

The E-bike stage

The Meet & Greet Zone

Testing Areas

Spinning Zone

The Recovery Zone

Black British Champions in Cycling

Showing 8 feature areas

Exhibitors and Partners

Driven by cycling enthusiasts, we are working closely with relevant brands, media partners & industry bodies to work towards a more sustainable future for the industry.
Exhibit