22–23 Mar 2025 246 days to go! #CyclingShow


For general enquiries, please email [email protected].

For ticket enquiries, please email [email protected] or ring 0203 827 9303

Our office hours are Monday to Friday 09:30-17:00 and our phone number is 0203 770 9303.

Raccoon Active Events is a new exciting and dynamic UK events business run by a group of exhibition and digital marketing experts. Over the last 13 years we’ve worked for most of the major event organisers and we’ve run hundreds of exhibitions and conferences in key locations all over the world.

We set up Raccoon because we wanted to create exhibitions that offer something new and different in underserved markets that we understand and that we love. We believe that great events are about community, fun, innovation and excitement and we hope that we offer you that with The National Cycling Show.

Please contact us and let us know what you think!

Mike Seaman


Mike has worked in the exhibition industry since 2003 and is a huge advocate for the power of live events. He founded Raccoon in 2016 with the aim to create a business that supports passionate, self-identifying communities through live events.

In his spare time, he is a father to two awesome kids, and a keen runner, having recently completed his fourth 100-mile ultramarathon. 

Mike also sits on the board of the Association of Event Organisers.

Nathalie Davis

UK Managing Director

Nathalie is UK Managing Director at Raccoon Media Group. She has worked in the events industry for the since 2005, running events in a variety of sectors including technology, marketing, building services and franchising. She joined the Raccoon team in 2021 when they only had 1 show which was The National Running Show, she has enjoyed helping the business grow their events and launch new ones.

She is a big fitness fan, loves to run, do Pilates and ski in the winter season. When she is not working in the events world she is a busy mum to 2 kids.

Email Nathalie for commercial or sales enquiries

Addie Brake

Commercial Director

Addie is the Commercial Director at Raccoon Events. After spending 7 years working for The NEC she joined Raccoon Events to work as an organiser, launching a successful portfolio of consumer shows.

She loves being involved in shaping and building the foundations of successful community focussed exhibitions.

Email Addie for commercial or sales enquiries

Ben Yeo

Marketing Manager

Ben is a Marketing Manager at Raccoon Media Group. After graduating from university in the summer of 2021 he is keen to work within the sports industry and enhancing his marketing skills. He enjoys playing football regularly too and has recently run his first marathon.

Email Ben for marketing enquiries

Hannah Hopwood

Senior Marketing Manager

Hannah is the Senior Marketing Manager for the National Running Show and the National Outdoor Expo. With years of experience, she has managed a variety of marketing campaigns for B2B and B2C events. Hannah loves creating partnership opportunities and organising successful community-focused events in the health and well-being sector. Outside of work, Hannah enjoys spending time outdoors, especially on the beach with her husband and three children.

Email Hannah for marketing enquiries

Alex Hayman

Content Producer

Alex joined the Raccoon team early in 2022, with a keen interest in stepping into the events space and an ambition of working within the UK snowsports industry. Leading the content schedules for our National Equine Show, Cycling Show, London Snow Show and the Boston based Snowbound Expo, Alex has coordinated speaking engagements with top athletes across all of our events. He is a massive enthusiast for anything outdoors, but has a particular passion for snowboarding, climbing and (something that may or may not resemble) surfing. Other interests include heavy music, strong coffees and a good history book.

Email Alex for marketing enquiries

ashley cox

Marketing Director

Ashley is the Marketing Director at Raccoon Media Group. She has over 17 years’ experience in the world of marketing, PR and communications working across consumer, corporate and third sectors.

She loves the sun, the ocean and being outdoors with her family.

Email Ashley for marketing enquiries



Jo is the COO for Raccoon Media Group working across all of the event brands. With over 20-years’ experience in the events industry, her speciality is launching new products and enhancing user experience.

In her spare time she also runs to keep fit (with the occasional half marathon) and loves enjoying the great outdoors with her husband and two kids.

Email Jo for marketing enquiries