
Contact
For general enquiries, please email [email protected].
For sales or speaker enquiries, please email [email protected].
For ticket enquiries, please email [email protected] or ring 0203 827 1999
Our office hours are Monday to Friday 09:30-17:00 and our phone number is 0203 770 9303.
Raccoon Active Events is a new exciting and dynamic UK events business run by a group of exhibition and digital marketing experts. Over the last 13 years we’ve worked for most of the major event organisers and we’ve run hundreds of exhibitions and conferences in key locations all over the world.
We set up Raccoon because we wanted to create exhibitions that offer something new and different in underserved markets that we understand and that we love. We believe that great events are about community, fun, innovation and excitement and we hope that we offer you that with The National Cycling Show.
Please contact us and let us know what you think!

Mike Seaman
CEO
Mike is the CEO and one of the founders of Raccoon Media Group. He’s organised exhibitions for most of his working life and he’s passionate about creating live event experiences that are community-led, cutting edge, and fun.
Mike’s vision for Raccoon Media Group is to continue their rapid growth by attracting and retaining a diverse range of talent in order to build a trusted company that delivers on its promises, supports flexible working and minimises its environmental impact. In his spare time he’s a keen runner and loves being outdoors at any opportunity.
Email Mike for general information, exhibition and sponsorship

Stephen Morgan
MD, Active Division
Steve is MD – Active Division at Raccoon Media Group. His main focus at the moment is launching and delivering National Snow Week with events in Birmingham and London, The National Cycling Show and Snowbound Expo in Boston. He has over 10 years experience in the events industry mainly centred around the active lifestyle categories and is all about content driven passion led events that deliver.
Steve is a keen snowboarder, mountain biker, skateboarder, longboarder and axe thrower. Steve will always take the outdoor option, unless it is to go to an indoor climbing wall…

Addie Brake
Commercial Director
Addie is the Commercial Director at Raccoon Events. After spending 7 years working for The NEC she joined Raccoon Events to work as an organiser, launching a successful portfolio of consumer shows.
She loves being involved in shaping and building the foundations of successful community focussed exhibitions.
Email Addie for commercial or sales enquiries

JO TYLER
COO
Jo is the COO for Raccoon Media Group working across all of the event brands. With over 20-years’ experience in the events industry, her speciality is launching new products and enhancing user experience.
In her spare time she also runs to keep fit (with the occasional half marathon) and loves enjoying the great outdoors with her husband and two kids.
Email Jo for marketing enquiries

ashley cox
Marketing Director
Ashley is the Marketing Director at Raccoon Media Group. She has over 17 years’ experience in the world of marketing, PR and communications working across consumer, corporate and third sectors.
She loves the sun, the ocean and being outdoors with her family.
Email Ashley for marketing enquiries

Kate Jamison
Head of Content
Kate is the Head of Content for Raccoon Media Group. She has over 20 years’ experience in the world of Publishing, Marketing and Communications.
Passionate about sport and activity in all its forms, she loves to run (especially with her dog), cycle and is always up for a fun challenge.
Email Kate for speaking enquiries

Matthew Lambert
Operations Director
Matthew has spent over 25 years in the exhibition industry, working across the ‘holy trinity’ of organiser, venue and contractor.

Ben Yeo
Senior Marketing Executive
Ben is a Senior Marketing Executive at Raccoon Media Group. After graduating from university in the summer of 2021 he is keen to work within the sports industry and enhancing his marketing skills. He enjoys playing football regularly too and has recently run his first marathon.
Email Dominic for marketing enquiries

Alex Hayman
Content Producer
Alex is a Content Assistant at Raccoon Media Group. He graduated from university in summer 2021 and is looking to pursue a career in sports events. When he’s not at work he’s most likely doing something outdoors. He loves snowboarding, road cycling, rowing and, in the last couple of years, has taken up rock climbing.
Email Alex for marketing enquiries