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The Opportunity

The National Cycling Show is an opportunity for you to reach audiences of new entrants, non-cyclists and knowledge hungry visitors wanting to start their cycling journey and experienced cycling enthusiasts.

Raccoon Media Group has a massive outdoor and active community, who we speak to through social and our database of over 250k subscribers across several relevant markets. Our ‘inside-out’ marketing approach and strategic partnerships will deliver the new, diverse audiences that the industry wants.

Visitor data from our 2023 shows:

82% cycle more than once a week with over 15% of them heading out on their bike 4 times a week or more

35% buy a new bike once a year or more

28% female and 69% male at 2023 show

58% are aged 35-55