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The Opportunity

The National Cycling Show is not another opportunity for you to speak to the same audiences that typically attend cycle events. This show will deliver new entrants, non-cyclists and knowledge hungry visitors wanting to start their cycling journey.

Raccoon Events has a massive outdoor and active community, who we speak to through social and our database of over 80k subscribers across several relevant markets. Our ‘inside-out’ marketing approach and strategic partnerships will deliver the new, diverse audiences that the industry wants.

Our existing data shows that our audience is comprised of a broad mix of outdoor enthusiasts from around the country. Our audience are active – 42% of our National Outdoor Expo database partake in outdoor activities 2-4 time per week and 43% 4+ times per week. Our audience has spending power – 31% are affluent achievers, 34% are from comfortable communities and 9% from rising prosperity (source: See Tickets ACORN data analysis).

When surveyed, over 60% of our existing audience said they currently cycle less than once a week, but would consider attending a Cycling Show to motivate them to do more.