15–16 Jun 2024 192 days to go! #CyclingShow

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Looking to attend The National Cycling Show?

The Opportunity

The National Cycling Show is not another opportunity for you to speak to the same audiences that typically attend cycle events. This show will deliver new entrants, non-cyclists and knowledge hungry visitors wanting to start their cycling journey.

Raccoon Events has a massive outdoor and active community, who we speak to through social and our database of over 80k subscribers across several relevant markets. Our ‘inside-out’ marketing approach and strategic partnerships will deliver the new, diverse audiences that the industry wants.

Our existing data shows that our audience is comprised of a broad mix of outdoor enthusiasts from around the country. Our audience are active – 42% of our National Outdoor Expo database partake in outdoor activities 2-4 time per week and 43% 4+ times per week. Our audience has spending power – 31% are affluent achievers, 34% are from comfortable communities and 9% from rising prosperity (source: See Tickets ACORN data analysis).

When surveyed, over 60% of our existing audience said they currently cycle less than once a week, but would consider attending a Cycling Show to motivate them to do more.

Get Involved

All exhibiting and sponsorship opportunities are designed bespoke to match your requirements. To find out more about the options available please get in touch via the form below.