The newly launched National Cycling Show has announced a flagship partnership with #BikeisBest, the leading organisation campaigning for increased bike use in everyday life across the UK. Working together with a mission – to get more people riding bikes more often. Also to normalise the bike as a mode of transport (that is not just for sport) and to deliver multiple complimentary benefits that include mental health, the environment, general fitness and well-being.
#BikeisBest will lead an inclusive Community Cycling Group session at The National Cycling Show, set to take place at the NEC, Birmingham on 18-19 June, bringing a diverse range of advocacy and community cycling groups together at the event, providing an opportunity to discuss the opportunities to getting more people across the nation cycling. The session, which will be held on the first day of the show, will offer expert guidance and will equip attendees with the assets and strategy needed to drive the common goal of increasing safe cycling participation.
The show is built on three strategic pillars retail, accessibility and education and inspiration and will bring together some of the biggest names in cycling, along with the harder to find niche brands, to inspire and inform both seasoned cyclists and people who are interested in integrating cycling into their life. Cyclists including Sir Chris Hoy, Jenny Tough, Anna Glowinski and Dr Marlon Moncrieff will share their stories and meet visitors in what is set to be a packed schedule across the two-day event, more speakers, athletes and cycling celebs to be announced.
Stephen Morgan, MD Raccoon Events Active Division, said: “With our vast portfolio of events in the health and wellbeing market we are perfectly placed to open up a whole new market to the benefits of cycling. With access to over 105,000 people already active in a variety of sports that we serve, the opportunity to encourage and provide an opportunity for cycling exploration is massive. We are excited by what our partnership with #BikeisBest could achieve and look forward to working alongside the team to do all we can to make cycling more accessible for everyone.”
Adam Tranter, founder of #BikeisBest commented: “#BikeisBest are delighted to be working with The National Cycling Show, it is refreshing to have a show clearly aligned with our mission to encourage more people to ride a bike, whatever their experience and knowledge level. Though our Community Cycling session we hope to get groups from around the UK to meet and share ideas.”
The National Cycling Show has ten key goals it is setting out to achieve, these include increasing participation, demonstrating that there is a bike for everyone, promoting cycling as a viable commuting option, actively working to achieve gender parity in cycling, consider our environmental impact and promote cycling as a sustainable alternative to other forms of transport, actively work to encourage a more diverse community of cyclists, promote cycling to new audiences and new markets, unite the community, commit 10% of profits to good causes and supporting the wider cycling industry. Through a host of strategic partnerships, the show will be a home for everyone with an interest in cycling – no matter how experienced they are.