Which Hall are you in?
The show is in Hall 12
What are the Show opening times?
The show will be open 9am – 5pm on Saturday 15th June and 9am - 4pm on Sunday 16th June 2024.
Will there be food stalls?
Yes, there will be a number of NEC-managed food stalls, and some of our exhibitors will sell packaged food items.
Will I need ID?
We don’t require ID to gain entry to the Show.
Is there a cloakroom?
The NEC has a cloakroom before you enter the Show. Visitors with a VIP Ticket will have access to a VIP Cloakroom in the VIP Lounge.
Do I need to book to see a speaker?
No, our theatres are built into the exhibition hall and therefore free and accessible for all show visitors. The theatres do have limited seating, which will be allocated on a first come, first serve basis.
How are you working to reduce the carbon footprint at the show?
From working with the venue, looking at ourselves and collaborating with exhibitors. But here's the thing... Visitors' travel is the biggest carbon emitter of each show. So we need your help. Taking the train instead of driving will reduce the emissions of your journey by around 80%. The NEC is a 5 minute walk from Birmingham International train station or 90 seconds by the free air-rail walk. If you need to drive, car share with friends and reduce your impact by 50%. There's a great network of cycle and footpaths in the area and bike racks are near the entrance. There are also electric car charging point and more to come in the future...
My question isn’t here
If you still have a question, please email us on [email protected]
Can I bring children with me?
Any adult can bring a child under 16 without charge, you can book this ticket when you book your own ticket through See Tickets. Please note children under the age of sixteen need to be supervised at all times.
When will I get my ticket?
Tickets will be sent out a week before the event, bring your ticket along to the Show either printed or on your mobile.
I haven’t received my tickets / I have lost my ticket / I want to amend my booking
The team at See Tickets would be happy to help you with any ticket enquiries here: https://nationalcyclingshow.seetickets.com/customerservice
How do I get to the NEC and what facilities are available?
What about parking?
You should park in the NEC car parks. The NEC has additional information on parking, but if you’re travelling by coach please email us. Please be aware the NEC charge for parking. You can book your parking at preferential rates in advance.
Hotels
We've officially partnered with EventBeds™ by NuBreed Hotels to give this year’s Exhibitors and Attendees access to exclusively discounted hotels at selected properties near to the event.
Save up to 30% and fully flexible rates are available. Due to increasing demand we'd recommend booking soonest through the EventBeds™ booking widget below or you can contact their Concierge Team directly at [email protected] with your requirements. Their office hours are Mon-Fri, 9am - 6pm.
Is the venue accessible?
The NEC aims to be fully user-friendly for visitors with access needs. This is a quick guide to some of their facilities
Will you have a quiet space available?
We will have small area reserved should a visitor need a few moments away from the Show floor – to find out more about this or speak to the team contact [email protected]
Can I bring my pet?
Only support animals are allowed inside the Hall.
NEW for 2024, the Cycling Events Alley is a place for you to plan your 2024/25 cycling calendar.
Here you can talk to experts, identify and sign up for cycling events happening throughout the UK and further afield at the show.
The Bike Shed Café, at the centre of the show, is a great meeting point and the perfect place for a community catch up! Come and meet other visitors while you relax, unwind and refuel with our selection of food and drinks available to buy.
Fasttraxx will be joining us for an adrenaline-fueled experience with their exclusive, handcrafted Modular BMX/ MTB/ Jump Bike Pump Track!
This unique setup offers a thrilling ride for everyone from beginners to seasoned bike enthusiasts so head over to the Pump Track feature to jump on and have a go.
Bikes and helmets are provided to ensure you have a safe and exhilarating time on the track. Whether you’re looking to test your skills, learn new tricks, or just enjoy a taste of fun and excitement, the NEW for 2024 pump track feature is the perfect playground.
Don’t miss this opportunity to ride on a one-of-a-kind track, crafted to deliver an unforgettable cycling adventure. Head to K10 on the floorplan. Suitable from 8 years upwards.
Our mission is to build a sustainable model that uses Preloved Sportswear to provide inspiration, opportunities and support to others.
To use fitness as a driver for positive change to enable people to fulfil their potential whilst protecting our communities.
We understand that cycling, running and fitness in general has become extremely popular and we know how important fitness is to improve a person’s mental health. Unfortunately, with this increased popularity, comes an increase in unnecessary waste but we can all play our part in helping reduce unnecessary waste, protecting our local environment and preserving what we can for future generations.
You can help us achieve our mission by:
You can donate your Preloved Sports clothes, footwear and accessories at our stand E73 at The National Cycling Show.
Please ensure all items are clean and any footwear are paired.
Follow us on our socials to see where everything goes.
Brought to you by
One size does not fit all!
At Lake we match the fit to the function of every shoe we make. The footwear comfort & performance needs of cyclists are not only dependent upon the type of riding they will do, but also their gender & how hard they ride.
Find Your Fit with Lake Cycling
We will be offering free shoe fit consultations throughout the day as well as displaying the latest products we have to offer.
There will be the opportunity to purchase shoes on the day after your shoe fit consultation, we operate a fit first policy to ensure you are wearing the right model and size!
To view the full Lake line up visit the website.
Imagine parkour combined with breakdancing… on a bike. That’s BMX Flatland. Riders have nothing but their bike and the blank canvas of a smooth surface it's more of an art form than other styles of BMX, with an emphasis on creativity, style and originality, as riders link and mix tricks together.
Sponsored by
Bikeability
Immersive cycle training using virtual reality technology: a partnership between the Bikeability Trust and Brunel University, London
The Bikeability Trust is working in partnership with Dr Dan Bishop of Brunel University London, to generate evidence that immersive cycle training using virtual reality technology can complement and augment existing Bikeability training for children. It makes them more observant, more aware, and more confident cyclists. The immersive training also enhances children’s attitudes towards cycling on roads.
During the training, the children experience real-world scenarios viewed from a cyclist’s perspective, as they cycle on a static bicycle. They hear pre-recorded instructions that prompt them to look around and become more aware of their surroundings. Dr Bishop and his colleagues have also ‘gamified’ the experience, such that the children collect points, manifested in a series of reward sounds, if they look in the right places at the right times. Unsurprisingly, this gamified approach has proven popular with adolescents, a notoriously difficult group to engage with vis-à-vis cycling as a mode of active travel.
At The National Cycling Show 2023, Dr Dan is bringing immersive cycle training to the activity floor, giving guests the chance to try out the virtual reality training themselves.
Our Showcase Alley is the perfect place to explore the latest innovations in cycling technology to retro colourways. You can check out the newest carbon fibre frames, high-performance wheels, and cutting-edge suspension systems. A mini bike gallery with supporting information to really get your wheels spinning. The brands with bikes display in the Showcase Alley are at the event exhibiting so make sure that you check them out on their stands too if you want to find out more info.
We will announce the full list of bikes in showcase alley in the near future.
Sponsored by
Cycling coaching to help you become a better cyclist, with more power and more endurance
Take your cycling up a level with expert training advice and guidance from Rowe & King – the coaching company co-founded by INEOS Pro – Luke Rowe, Olympic Champion – Dani Rowe (nee’ King), Matt Rowe and father Courtney.
At the show, the Rowe & King Team will be offering;
Sponsored by
Book a 1:1 with Gemma Her Spirit woman's health physio https://calendly.com/herphysio/running-show-pelvic-health-chat
Come & have a FREE 10 min chat with me about any pelvic health concerns you are experiencing. This includes bladder issues - incontinence, prolapse, bowel concerns. From this chat with can put together a plan of action.
Zwift zone - Have a go and indoor cycling and better understand the Zwift world
Core strength zone - Core strength is a must for anyone cycling but doing it correctly is always hard to understand. Come and chat to the Her Spirit coaches to improve your plank and how to get functionally stronger.
Meet the coaches - Meet Co-founders Mel and Holly and Her Spirit coaches Sharon and Gemma to chat through your cycling plans.
Your bike is the perfect tool to access the world and explore beyond your local routes and segments. At the Bikepacking and Adventure Biking Zone, hear tips and advice on how to get started.
Learn how to travel the world by bike, what gear to look for, and top destinations, from a schedule of fun, informative seminars, meet and greets and question and answer sessions across the weekend.
Check back here for the schedule and updates:
Wheels for All is working with the National Cycling Show 2024 to bring inclusive and accessible cycling to everyone through their featured stand ‘Wheels for All Hub’. Wheels for All is a national accessible cycling charity which promotes inclusive cycling through a range of successful community engagement programmes that give people the opportunity to cycle on a regular basis; through help, support and guidance.
Joining them in this area will be:
For details on joining us in the Wheels for All Hub, please contact Addie Brake - [email protected]
Sign up for a live demonstration and hands-on practical workshop on how to perform CPR (cardiopulmonary resuscitation) and use an AED (automated external defibrillator) which will mean you leave the show equipped with the knowledge, skills and confidence to potentially save a life.
You do not need any previous experience to attend and the sessions are provided in a friendly, non threatening environment. Everyone should know what to do in the event of an emergency. This will be time well spent in between enjoying all the other Show attractions!
Bookings will be made available soon for this feature, please check back to this page.
Your first stop for mechanical instruction and advice, The Bike Clinic will be open across the weekend of the National Cycling Show.
The Spokes People team, headed up by master mechanic and Cytech instructor and assessors Lee Niven and Darren Hyland, will deliver workshops and sessions for both experienced cyclists and first time tyre changes.
Some sessions will take the form of hands on workshops, where the Spokes People team will run through Cytech accredited practice and advice for you to take back to your garage. Other sessions will feature seminars, workshops, brand-specific demos and ask-anything sessions with professional cyclists, trainers and mechanics.
We are busy at work putting together this comprehensive schedule, so be sure to look back at this page for updates and bookable opportunities.
MiRiDER returns as a feature sponsor at The National Cycling Show 2024. MiRiDER is all about the excitement of compact e-bikes, and is gearing up to astound visitors with an interactive stand showcasing the entire range, including the MiRiDER One - winner of the Auto Express - Best Buy 2024, the GB3 and the brand-new launch of the MiRiDER 24.
Prepare for an unforgettable experience as the team welcomes you into the spacious test track and showroom area. Step into the multi-award-winning realm of MiRiDER as you are guided through the full collection with demonstrations of the e-bikes and their innovative features plus a variety of stylish accessories.
The team are also very excited to unveil an exclusive special edition range, designed to elevate the aesthetics of the standard colour options with eye-catching graphic packs and premium upgrades.
Once you've taken a look at the range, you can experience MiRiDER first-hand and take one of the e-bikes for a spin on the impressive 120m test track. Cruise along with ease and smoothly navigate the corners, and for that extra adrenaline kick, there is even a nifty ramp. Once you try a MiRiDER there is no going back to regular riding. It's the perfect opportunity to experience the full capabilities of the MiRiDER collection in a safe and dynamic environment. Get ready to ride into a world full of fun and adventure with MiRiDER!
Brought to you by
The UK’s best riders from BMX & MTB go head to head in this epic Fusion Extreme stunt show battle to find out who is king of pushing the limits.
Witness jaw dropping stunts including; bikes leaping across ladders, high speed no handed spins to huge backflips as the riders push the limits that will make you laugh, cheer and celebrate.
While Professional BMX Flatland Rider and former UK & Welsh Flatland BMX Champion and multiple Guinness World Record holder Matti Hemmings will be offering fast-moving, fun and innovative BMX Flatland workshop for all ages throughout the show that will boost self-confidence and fire the aspirations of all ages.
The National Cycling Show gives visitors the opportunity, not only to hear from their heroes, but also to meet the speakers after they have been on stage. The Meet & Greet Area will operate on a first-come-first-served basis and gives visitors an opportunity to ask questions, get autographs and generally interact with our All-Star line-up across the two days.
If trails, pump tracks and tow-paths are more your style, The MTB, Gravel and BMX Stage is the ideal place for you to learn new skills and hear from some of the world's top riders. Across the weekend this stage will host interviews, brand-showcases and skills sessions to enhance your riding.
Sponsored by:
The Inspiration Stage will host interviews, workshops and advice across the weekend of the National Cycling Show. Hear inspirational stories from Olympic legends and skills, training and advice to make sure that you are a part of the next breakaway.
Do I need to book to see a speaker?
No. Our speaker sessions are accessible for all show attendees, seats are limited however so we suggest arriving at the stage 5/10 minutes before the speaker you want to see is on to claim a seat. There is plenty of standing room available too.
Will I be able to meet the speakers after they have been on stage?
The Meet & Greet Area will operate on a first-come-first-served basis and gives visitors an opportunity to ask questions, get autographs and generally interact with our All-Star line-up across the two days.
Is there a timetable of the sessions?
Yes, head to the agenda page on our website to view the speaker schedule. There will also be printed boards at the Inspiration Stage at the show with the schedule.
Over two days, we will have a wide range of speakers and celebrities as part of an unmissable programme of live events to engage and inspire visitors (from beginners to elite). Full programme details will be available in due course. Sign up for our newsletter for future news updates.
Tale
Want to join the brands below and exhibit at National Cycling Show?
3T bike
B14
Alf England
D60
Alfano Frameworks
B26
All Mountain Adventures
F76
Applied Nutrition Ltd
D42
Army Cycling Union
H60
Sponsor
Atherton bikes
G2
BackPedal
B27
Bearhug
G43
Bikebook
C78
Bikonic
C63
Bimas
E56
Brains Pure CBD
I71
Brick Caps
B71
Briers Property Rentals
H14
BrighterBikes
D66
Chase The Sun
CA3
Chill Tubs
G32
Chock Shop
G51
CIRGO
G42
Cock-a-doodle-doo Sports Marketing
E72
Sponsor
CPR ZONE by Muriel Dempsie
E70
Craft BMX
F12
Derby Arena
I30
Doughnutz
I10
eGLOVE
C65
Epic Paintball Events
E52
Eyepod Eyewear
F60
Fablecycle
G22
Fauna & Flora
G83
Fenwick’s Ltd
I62
Firepot
H70
Flapjackery
H31
Flow
I2
Focalpoint Optics
G84
GeoMetron Bikes
H12
Girona Cycling
H51
Grity sustainable sports apparel
G30
Hammer Nutrition
F61
Haskapa
I32
Hello Fresh
I33
Holland & Barrett
G52
Indibike Graphics
H10
John Pye Auctions
F80
Juicy Bike
H50
JVC
F11
Kalas
G10
Kona Bicycles
N45
Kron
E56
Sponsor
Lake Cycling
H32
Leicester Round Bike Ride
CA5
Limar
B14
Loop
E56
Lubrication Limited
C64
Magicshine
F22
Marin Bikes
F71
Medline Consultancy Limited
D68
Tredz
Merida
D20
Sponsor
MiRiDER
M50
Muscle Mechanics
B25
MuscleFlo
H30
Nalini
E50
NZERO
G34
Occhio
E50
One Good Thing
I54
Pegasus MTB
F13
Preloved Sports CIC
E73
Prestacycle
I52
Questars Adventure Races
CA2
RaceWare Components
F2
Radical Bicycle Co
H4
Rehook
G50
Ride Moment
D65
Sponsor
Riese & Müller
F10
Rolling with The Glen
I50
Roof Boxed
H40
Salice
F21
Sealskinz
F63
Shand Cycles
H71
Shark eBikes
F20
SHOKZ open ear sports headphones
G41
Spokes People
D74
Sportive HQ
CA1
Stolen Goat
G60
Stretch Seat
D82
StuART Storey Art
A30
Sure Clinic
A42
Sustrans
F62
Synergy Pro360 Performance Nutrition
D63
Tails.com
O60
Tall & Chain by SixSummit
F84
Tempus Cycling
F72
Tenways
E68
The Adventure Project
G81
The Long Run Club
E3
Tomcat
B50
Sponsor
Tredz
D20
Tullio
G12
UDOG
B14
Unite Co
D70
Headline Sponsor
V12 Retail Finance
B4
Van Raam
B50
Vanguard Cycles
G63
Sponsor
VELO DE VILLE
D34
Velorim Ltd
E4
Sponsor
Vielo
D40
Warmthru
H6
Wheels For All
B50
Winch & Plummet
I14
Yamaha E-bikes
D60
Zero Waste Medals
I31
All Mountain Adventures | F76 |
Bearhug | G43 |
Derby Arena | I30 |
Fablecycle | G22 |
Grity sustainable sports apparel | G30 |
Kalas | G10 |
Lake Cycling | H32 |
Marin Bikes | F71 |
Nalini | E50 |
Occhio | E50 |
Ride Moment | D65 |
Salice | F21 |
Sealskinz | F63 |
Stolen Goat | G60 |
Tall & Chain by SixSummit | F84 |
Tempus Cycling | F72 |
The Adventure Project | G81 |
The Long Run Club | E3 |
Tullio | G12 |
UDOG | B14 |
Vanguard Cycles | G63 |
Warmthru | H6 |
Winch & Plummet | I14 |
StuART Storey Art | A30 |
Zero Waste Medals | I31 |
BrighterBikes | D66 |
Magicshine | F22 |
Vanguard Cycles | G63 |
Flow | I2 |
Unite Co | D70 |
Army Cycling Union | H60 |
Canal & River Trust | G40 |
Dogs Trust | D71 |
Fauna & Flora | G83 |
Greenpeace UK | B22 |
Macmillan Cancer Support | I53 |
Royal British Legion | A31 |
RSPB | F70 |
SSAFA Army Charity | F79 |
Sustrans | F62 |
Wheels For All | B50 |
Woodland Trust | D80 |
WWF | A63 |
NZERO | G34 |
Vanguard Cycles | G63 |
Derby Arena | I30 |
Fusion Extreme | |
Pegasus MTB | F13 |
Spokes People | D74 |
3T bike | B14 |
Derby Arena | I30 |
Marin Bikes | F71 |
NZERO | G34 |
RaceWare Components | F2 |
Unite Co | D70 |
Warmthru | H6 |
Alf England | D60 |
CIRGO | G42 |
Flow | I2 |
Merida | D20 |
MiRiDER | M50 |
Riese & Müller | F10 |
Shark eBikes | F20 |
Tenways | E68 |
VELO DE VILLE | D34 |
All Mountain Adventures | F76 |
Army Cycling Union | H60 |
Chase The Sun | CA3 |
Derby Arena | I30 |
Girona Cycling | H51 |
Questars Adventure Races | CA2 |
Sportive HQ | CA1 |
Tullio | G12 |
V12 Retail Finance | B4 |
Eyepod Eyewear | F60 |
Salice | F21 |
eGLOVE | C65 |
Sealskinz | F63 |
Stolen Goat | G60 |
NZERO | G34 |
Radical Bicycle Co | H4 |
Unite Co | D70 |
Vanguard Cycles | G63 |
3T bike | B14 |
Alfano Frameworks | B26 |
Marin Bikes | F71 |
Merida | D20 |
Radical Bicycle Co | H4 |
Shand Cycles | H71 |
Unite Co | D70 |
Vielo - R + 1 | D40 |
JVC | F11 |
SHOKZ open ear sports headphones | G41 |
Derby Arena | I30 |
Flow | I2 |
Unite Co | D70 |
Atherton bikes | G2 |
GeoMetron Bikes | H12 |
Marin Bikes | F71 |
Questars Adventure Races | CA2 |
Radical Bicycle Co | H4 |
Shand Cycles | H71 |
Unite Co | D70 |
Applied Nutrition Ltd | D42 |
Brains Pure CBD | I71 |
Chock Shop | G51 |
Firepot | H70 |
Hammer Nutrition | F61 |
Haskapa | I32 |
Holland & Barrett | G52 |
Muscle Mechanics | B25 |
Synergy Pro360 Performance Nutrition | D63 |
Bearhug | G43 |
Chill Tubs | G32 |
CPR ZONE by Muriel Dempsie | E70 |
Firepot | H70 |
Holland & Barrett | G52 |
Rolling with The Glen | I50 |
Sure Clinic | A42 |
Alf England | D60 |
Bikebook | C78 |
Chill Tubs | G32 |
Focalpoint Optics | G84 |
Holland & Barrett | G52 |
NZERO | G34 |
Radical Bicycle Co | H4 |
Roof Boxed | H40 |
Sealskinz | F63 |
Stolen Goat | G60 |
Vanguard Cycles | G63 |
3T bike | B14 |
Alfano Frameworks | B26 |
Merida | D20 |
Shand Cycles | H71 |
Vielo - R + 1 | D40 |
BackPedal | B27 |
Cock-a-doodle-doo Sports Marketing | E72 |
Derby Arena | I30 |
Bikonic | C63 |
NZERO | G34 |
Prestacycle | I52 |
Rehook | G50 |
Vanguard Cycles | G63 |
Briers Property Rentals | H14 |
Roof Boxed | H40 |
Sportive HQ | CA1 |
The Adventure Project | G81 |
Tullio | G12 |
Alfano Frameworks | B26 |
Derby Arena | I30 |
Vanguard Cycles | G63 |
WELCOME
Addie Brake
Commercial Director
at Raccoon Media Group
Welcome to the National Cycling Show! It has taken a solid 11 months to bring this together with a lot of work to ensure that this is a great day out for people who love bikes, are new to the sport or getting back into it after a break.
We have curated this show so that there is something for everyone regardless of age, ability, background or gender. We have created something for the Roadies to MTB riders and eBike fans to purists. We strive to be as inclusive as possible showing that there is a bike for EVERYONE!
What’s on offer?
Two stages with amazing speakers and content – The Road and Track Stage sponsored by Sports Tours International and The MTB, Gravel and BMX stage sponsored by Nevis Range will play host to speakers including Ed Clancy, Bethany Shriever, Kriss Kyle, Sir Chris Hoy. Head over to the Agenda button on the Show Guide to see who is speaking, when and where.
What can I do other than shop?
Tonnes!
Thank you for spending your time with us and we truly hope you enjoy the second edition of the National Cycling Show!
If you’d like to share any feedback about the event (good or constructive) then please do contact me at any time – your feedback is important and helps us build a better event for the future, so look out for the visitor survey post event too.
Thank you again for coming.
Products at the Show
Sports, Style & Sunglasses
Salice
Science in Sport, official sponsors of the National Cycling Show
Science in Sport
Join road cycling icon David Millar at the National Cycling Show with Sports Tours International!
Sports Tours International
Crazy show prices at lightupu
Lightupu
Wisper, Superb, Affordable eBikes and Superb Customer Service
Wisper
Download your free Traffic-Free Route Guide
Sustrans
Take part in Road Safety Week 2023!
BRAKE
Lonsdale Villa and Lodge – the North Lakeland’s premier cycling holiday accommodation for group visitors
Lonsdale Villa Retreat
Take a look at the selection of products to be found at The National Cycling Show!
Atherton – A.130
B40
Atherton – A.150
B40
Atherton – A.170
B40
Atherton – A.200
B40
Atherton – S.170
Cirgo – Club
D56
Cirgo – Cruise
D56
Cirgo – CUB
D56
Marin – DSX
F90
Marin – Four Corners
F90
Marin – Gestalt XR
F90
Marin – Pine Mountain
F90
Marin – Rift Zone
F90
Marin – Rift Zone E
F90
Marin – San Quentin
F90
Shand – Bahookie
F50
Shand – STOATER (Touring)
F50
Shand – Stooshie
F50
Shand – Tam
F50
SHARK – Hammerhead Shark eBike
I46
SHARK – Mako eBike
I46
SHARK – Reef Shark eBike
I46
SHARK – Tiger Shark eBike
I46
Vielo – R + 1
D40
Vielo – R+1 Classified
D40
Vielo – V + 1
D40
Vielo – V+1 WTB
D40
Yamaha – BOOSTER Easy
Yamaha – CrossCore RC
Yamaha – MORO 07
Yamaha – MORO 07 30th Anniversary
Yamaha – Wabash RT
Salice is, as much as ever, synonymous with speed, sport, energy and adrenaline, a fusion of high technical specification with great style. Creating sunglasses and helmets for over 100 years on the shores of Lake Como, they have perfectly combined Italian flair with practical and useful features that enhance the performance of all riders. With a colourful array of glasses you are guaranteed to coordinate, or go Italian with the ITA range.
Follow us on Instagram @salice_uk to be in with a chance to win prizes at the show.
USE NCS10 at www.salice.co.uk to get 10% off your next Salice purchase. Expires 31-12-2023
Find us on Stand F32
Meet Science in Sport, the world leading endurance experts since 1992 on stand D31! Have the chance to chat to our Performance Solutions team, performance nutritionists within the INEOS Grenadiers Cycling Team. Try out our latest products plus stock up on your cycling fuel from the full range.
Use code NCS20 for 20% off the site, exclusions apply.
Ten-time Grand Tour stage winner and Sports Tours International ambassador David Millar will be a guest speaker at the National Cycling Show. Don’t miss the British cycling icon on the main stage at 1.15pm on Saturday as he shares highlights from his pro-cycling career and discusses his exciting new collaboration with Sports Tours!
If you’re looking for your next cycling challenge, visit stand G60 at the show to find out more about Sports Tours’ comprehensive range of cycling packages, taking cyclists and cycling fans to some of the biggest events on the planet, including the legendary Etape du Tour and hospitality experiences at the Tour de France.
50% off our entire product range for the weekend of the national Cycle Show 2023. Come and grab yourself a bargain on stand F40. Limited Stocks, head over early.
Products include:
With 18 years of experience, Wisper Electric Bikes has established itself as a trusted leader in the industry. Customers can feel confident in their purchase knowing that Wisper's e-bikes have received an excellent 4.7 rating on Trustpilot, reflecting the high level of customer satisfaction. The recognition of the Wisper 806 Torque as a Best Buy folding electric bike by Which? Magazine further demonstrates the superior quality and value it offers. Whether for urban commuting, leisure riding, or off-road adventures, Wisper Electric Bikes combines innovation, reliability, and style to provide an exceptional riding experience. Choose Wisper and enjoy the benefits of a well-established brand trusted by customers and experts alike.
Discover your new favourite traffic-free cycle ride with Sustrans' free regional guides.
Choose a UK region and download your free PDF. Each guide includes multiple routes and is complete with maps, route details, and extra information about activities along the way.
Embark on unforgettable cycling adventures on the National Cycle Network. Unlock the joy of exploring beautiful landscapes.
Your next thrilling ride is just a click away. Download your free guide here: www.sustrans.org.uk/free-route-guides
Find us on Stand N12.
Brake, the road safety charity is delighted to announce that this year’s Road Safety Week campaign will be around the theme of speed. We’ll be working with all road users to promote safe and healthy mobility for all.
Schools, businesses, organisations, individuals and communities are all invited to sign up now for a free action pack and to help us raise awareness of road safety for everyone. We’re particularly looking for passionate cyclists to register and support the cause. Sign up at www.brake.org.uk/road-safety-week
Road Safety Week
19 – 25 November 2023
#roadsafetyweek
here is nothing better than cycling through the beautiful North Lakes countryside, except perhaps coming back to your own exclusive use Victorian manor house afterwards. Being situated on the outskirts of the traditional Cumbrian market town of Penrith, Lonsdale Villa is the ideal home base for cycling clubs and their families. There is plenty of covered storage for your cycling equipment and our trusted partners, Arragon’s cycles of Penrith, are ready to service, clean or repair your cycle during your stay.
Lonsdale Villa and Lodge is the ultimate cycling group friendly accommodation experience. Say goodbye to grey motels and add a little something special to your next cycling group trip.
Join us on Stand F40 for a chat.
Declan Brooks is a professional BMX rider from the United Kingdom who gained international recognition after winning a bronze medal in the BMX freestyle event at the 2021 Olympic Games. Born and raised in England, Brooks began riding BMX at a young age and quickly developed a passion for the sport.
Known for his technical skills and original riding, Brooks has become a prominent figure in the BMX freestyle community. His dedication to the sport has led him to numerous victories at competitions around the world, solidifying his reputation as one of the top riders in the sport.
Kara Beal, Mountain Bike Rider has documented her journey learning how to ride since the very first day picking up an MTB. This has gained her a huge social media following over the years which she hopes that by creating her videos online showing her struggles and success it will inspire other people to get out there and give it a go as well as that bikes really are for everyone!
The Atherton siblings – Gee, Rachel, and Dan – are synonymous with extreme sports, particularly mountain biking. Hailing from the rugged terrain of Wales, they’ve collectively conquered the most challenging courses and left an indelible mark on the world of downhill mountain biking.
Ben Deakin is a professional Mountain Bike Rider who is a former Royal Marine Commando, From being shot on the battlefield of Afghanistan to racing his bike as an Elite Downhill racer with a number of podiums nationally and internationally to his name, He’s made the transition to making a career from riding his bike around the world and documenting it through the means of social media! #OiOi
Sir Bradley Marc Wiggins, is a British former professional road and track racing cyclist, who competed professionally between 2001 and 2016.
He began his cycling career on the track, but later made the transition to road cycling. He is the only rider to have won both World and Olympic championships on both the track and the road, as well is winning the Tour De France.
He has won the leader’s jersey in each of the three Grand Tours of cycling, and held the world record in team pursuit on multiple occasions.
He won a gold medal at four successive Olympic Games from 2004 to 2016, and held the record as Great Britain’s most decorated Olympian with 8 medals.
Join the Tour De France and Olympic winning Medallist as he discusses his fantastic career, what brought him to cycling, and everything in-between!
Joanna Rowsell Shand MBE is a cyclist on the Great Britain team and two times Olympic Champion from London 2012 and Rio 2016.
Joanna began competitive cycling relatively late – aged 16 – having been talent spotted at school aged 15. Joanna wasn’t a cyclist at all previously and having been talent spotted was faced with a steep learning curve into the world of cycling skills and tactics. Perseverance lead to junior National Titles and representing Great Britain at the junior World Championships in only her second year of racing.
Joanna grew up in London but after finishing her A Levels relocated to Manchester to be a full time cyclist and within 9 months won her first World Title in the women’s Team Pursuit. A series of setbacks throughout 2010 put Joanna’s place on Team GB in jeopardy as she subsequently suffered a bad year in 2011, but she battled back to become World Champion, World Record holder and Olympic Champion in 2012.
After the London Olympics Joanna focussed more on individual events and in 2014 completed the World Championships and Commonwealth Games double with gold medals at both events in the Individual Pursuit that year.
Joanna again made Team GB in 2016 for the Rio Olympics but this time the team went in as the underdogs having not won the World Title that year. However the team blew the competition away to take a gold medal again and 3 new World Records in the process.
Duke Agyapong is an athlete, activist and model who uses their platform to inspire others to explore the joys of cycling.
Their passion as a competitor also extends to their advocacy work, where they strive to make cycling a more inclusive sport and activity. As one of the few black faces in cycling, they see an opportunity to grow the sport to a more diverse audience.
Duke is also a poet and mental health activist, who speaks candidly and in detail about how they use training and a number of other approaches to maintain their mental health. One such approach is their poetry, which can be found published and on their social media platforms.
Duke is the face of Rapha cycling, and a model for a number of high-end fashion brands.
Mark Beaumont is a TV presenter and broadcaster, record breaking round the world cyclist and ultra endurance adventurer. Mark first made fame for an 18,000 mile round-the-world bike race, where he smashed the previous World Record by a staggering 82 days. He followed this with a 13,000 mile ride down the length of the Rockies and Andes, climbing the highest mountains in Alaska and Argentina. Off the bike, he has ocean rowed through the high Arctic and survived after capsizing whilst rowing the Atlantic.
In 2015, Mark achieved another World Record when he cycled 6,718 miles the length of Africa, solo, in just 41 days, 10 hours and 22 minutes, destroying the previous record.
In 2017, Mark again smashed the World Record for circumnavigation when, with support, he completed the cycling journey in just 78-days, 14-hours & 40-minutes
Mark’s story is a personal roller-coaster of mental and physical endurance as well as a fascinating insight into the world we live in. He is an accomplished motivational speaker, his experiences of planning and executing two successful expeditions enabling him to talk with great insight on motivation, team management, logistical planning, risk assessment and successful project management.
Jack Carthy is a MTB and Trails rider from Yorkshire. At only 26 years old, Jack has accumulated 21 World Cup wins, 4 UCI World Cup wins and is a 10x UCI World, 5x European Trials Champion.
Darren has been involved with bikes for as long as he can remember, as a youth he raced BMX and then in his late teens he moved into triathlon. He has been a keen mountain biker for over 30 years.
He perused a career in education, teaching engineering amongst other things. However bikes have always been his passion and after teaching for 20 years he left to follow this dream.
Initially spending 5 years working as a bike mechanic, during this time he set up his own mobile mechanics business. This In turn led to him becoming a Cytech trainer and educator delivering Cytech training in Milton Keynes.
Matt had a successful racing career – he loved to attack and loved to climb, bringing him some successful results. Most notably, Matt rode away from the pack in 1998 to with the British National Road Race Championships. Matt also took part in the 2000 Giro D’Italia, however was sadly not blessed with luck and injury and illness forced him out of the event half way.
After his retirement from racing (and the police force) 11 years ago, fortunately Matt stayed in the sport as a wonderfully knowledgeable and enthusiastic commentator on Eurosport, GCN and RCS. Matt is also a regular presenter of digital and live content for Sigma Sports, Zwift and other cycling and lifestyle brands.
Image supplied by Ineos Grenadiers.
Moderator, Event host, Cycling TV presenter & journalist
Rebecca can be found regularly moderating and hosting large-scale stage panel sessions and Q&As at events such as Rouleur Live, The National Cycling Show and other corporate brand launches. She also presents cycling coverage on channels including Eurosport/Discovery and ITV, and led the in venue commentary at Ford RideLondon.
Having raced in several disciplines of competitive cycling from a young age Rebecca brings a particular wealth of knowledge on the sport. Rebecca is also a popular contributor on Road CC, including presenting online content pieces and recently as the face of Bump and Ride series documenting her pregnancy journey and cycling and sharing valuable experiences. Rebecca also wrote for the record-breaking Rouleur Issue 101, and has also co-written two cycling fitness books with Bloomsbury.
Having started out as an apprentice at a local bike shop and working his way up to becoming a UCI World Cup Mechanic, all whilst being a passionate and experienced cyclist himself, Lee’s career in and around bikes has spanned 35 years covering a variety of roles. Now owning his own bike shop and running one of Cytech’s training locations, Spokes People (formerly PJCS), Lee delivers bike mechanics training to a variety of people ranging from enthusiasts wanting to look after their own bikes to professionals looking to further their own careers.
Join Lee, at the National Cyclin Show, as he heads up workshops and sessions in the Bike Clinic, giving you all the advice and guidance you need to keep your bikes in top form.
There will be unmissable sessions across all the show feature areas:
The Inspiration Stage
The Bike Clinic
The Bikepacking and Adventure Biking Zone
Fusion Freestyle Performances
Take a look at the weekends stage schedules below:
Take a look at the assortment of sessions and demos taking place across the weekend below. Timings are to be confirmed, and we still have a few exciting announcements to make, so make sure to keep checking back on this page to keep up to date.
Welcome to the National Cycling Show 2024
The Inspiration Stage
Matt Stephens
Rebecca Charlton
9:45 - 10:30
Fireside chat with Mark Beaumont
Join us for an interview with Mark Beaumont, a TV presenter, broadcaster, and record-breaking round-the-world cyclist.
Mark's incredible feats include smashing the world record for circumnavigation by bike and solo cycling across Africa in just 41 days. His adventures include a 13,000-mile ride through the Rockies and Andes, as well as ocean rowing through the high Arctic and surviving a capsizing incident while rowing the Atlantic.
Learn more about Mark's incredible experiences in cycling, in this not-to-miss interview.
The Inspiration Stage
Mark Beaumont
10:45 - 11:15
Talking trails with World Champion Jack Carthy
Meet Jack Carthy, the trailblazing MTB and Trials rider hailing from Yorkshire. With an impressive track record boasting 21 World Cup victories, 4 UCI World Cup titles, and the prestigious titles of 10-time UCI World and 5-time European Trials Champion, Jack Carthy, at just 26, epitomizes excellence and dominance in his sport.
The Inspiration Stage
Jack Carthy
12:15 - 12:45
Behind the scenes with Atherton Bikes
Crafting their legacy from the heart of Wales, Atherton Bikes embodies a relentless pursuit of excellence in design and performance.
Join us as we explore the intricacies of their design process, fueled by passion, precision, and a commitment to pushing the boundaries of what's possible on a MTB.
The Inspiration Stage
Atherton bikes
13:00 - 13:30
Session to be announced
Keep checking back on this page to see updates
The Inspiration Stage
Speaker to be announced!
13:45 - 14:30
Welcome to the world of Cyclo-Cross racing
Dive into the mud, sweat and speed of cyclo-cross. Join our guest panel as they discuss the various elements of participating in and enjoying this exciting race format.
The Inspiration Stage
Grity sustainable sports apparel
14:45-15:30
Meet Mountain Bike content creator Kara Beal
Introducing Kara Beal, the Mountain Bike Rider whose journey from novice to seasoned rider has resonated deeply with a growing online community.
Through her honest documentation of the learning process, Kara has cultivated a significant following, aiming to inspire others to embrace biking and recognize its accessibility to all.
Join us as we explore Kara's journey, and learn about her experiences and work in
The Inspiration Stage
Kara Beal
Timings TBA
Learn practical advice from our Bike Clinic experts across the several hands-on workshops taking place across the weekend
The Bike Clinic
Lee Niven
Darren Hyland
Timings TBA
Watch the Fusion Extreme riders perform stunts and tricks in demos and performances through the weekend
BMX & MTB Live Performances
Fusion Extreme
Welcome to the National Cycling Show 2024
The Inspiration Stage
Matt Stephens
Rebecca Charlton
9:45 - 10:30
Fireside chat with Sir Bradley Wiggins CBE
Meet Sir Bradley Wiggins, the British cycling icon who transcended both track and road racing.
With victories in the Tour De France and multiple Olympic gold medals spanning four Games, Wiggins' career is the stuff of legends. Join us as he shares insights into his incredible journey, from humble beginnings to Olympic and Tour glory.
The Inspiration Stage
Sir Bradley Wiggins CBE
11:00 - 11:30
Session to be announced
Keep checking back on this page to see updates
The Inspiration Stage
Speaker to be announced!
11:45 - 12:15
Fireside chat with double Olympic Champion, Jo Rowsell MBE
Meet Joanna Rowsell Shand MBE, the remarkable cyclist and two-time Olympic Champion from London 2012 and Rio 2016.
Starting her cycling journey at 16 after being talent spotted at school, Joanna swiftly rose through the ranks, clinching junior National Titles and representing Great Britain at the junior World Championships both on the road and the track.
Despite setbacks, her perseverance led to a string of victories, including World Titles, World Records, and Olympic gold medals.
The Inspiration Stage
Jo Rowsell
12:30 - 13:00
Meet BMX superstar Declan Brooks
Declan Brooks is a professional BMX rider from the United Kingdom who gained international recognition after winning a bronze medal in the BMX freestyle event at the Tokyo Olympic Games.
Hear from Declan as he discusses the work required to make it in the BMX scene and his experience competing in the first Olympic BMX comp.
The Inspiration Stage
Declan Brooks
13:15 - 13:45
Fireside chat with Duke Agyapong
Duke is an athlete, activist and model who uses their platform to inspire others to explore the joys of cycling.
Hear from Duke as they discuss their experience as a competitor and advocate, striving to make the world of cycling a more diverse and inclusive space.
The Inspiration Stage
Duke Agyapong
14:00 - 14:30
Meet Mountain Bike Legend Ben Deakin
Ben Deakin is a former Royal Marine Commando, turned professional Mountain Bike Rider and content creator.
Hear about Ben's experiences and see behind the scenes of his journey bringing his MTB adventures to our screens.
The Inspiration Stage
Ben Deakin
14:45 - 15:30
An interview with the legendary mountain bike family, the Athertons
Gee, Rachel, and Dan Atherton are synonymous with mountain biking.
Hailing from the rugged terrain of Wales, they’ve collectively conquered the most challenging courses and left an indelible mark on the world of downhill mountain biking.
The Inspiration Stage
The Athertons
Atherton bikes
Learn practical advice from our Bike Clinic experts across the several hands-on workshops taking place across the weekend
The Bike Clinic
Lee Niven
Darren Hyland
Watch the Fusion Extreme riders perform stunts and tricks in demos and performances through the weekend
BMX & MTB Live Performances
Fusion Extreme