About the Event

Which Hall are you in?

The Hall number is currently TBC.

What are the Show opening times?

The show will be open 9am – 5pm on Saturday 15th June and 9am - 4pm on Sunday 16th June 2024.

Will there be food stalls?

Yes, there will be a number of NEC-managed food stalls, and some of our exhibitors will sell packaged food items.

Will I need ID?

We don’t require ID to gain entry to the Show.

Is there a cloakroom?

The NEC has a cloakroom before you enter the Show. Visitors with a VIP Ticket will have access to a VIP Cloakroom in the VIP Lounge.

Do I need to book to see a speaker?

No, our theatres are built into the exhibition hall and therefore free and accessible for all show visitors. The theatres do have limited seating, which will be allocated on a first come, first serve basis.

How are you working to reduce the carbon footprint at the show?

From working with the venue, looking at ourselves and collaborating with exhibitors. But here's the thing... Visitors' travel is the biggest carbon emitter of each show. So we need your help. Taking the train instead of driving will reduce the emissions of your journey by around 80%. The NEC is a 5 minute walk from Birmingham International train station or 90 seconds by the free air-rail walk. If you need to drive, car share with friends and reduce your impact by 50%. There's a great network of cycle and footpaths in the area and bike racks are near the entrance. There are also electric car charging point and more to come in the future...

My question isn’t here

If you still have a question, please email us on [email protected]


Can I bring children with me?

Any adult can bring a child under 16 without charge, you can book this ticket when you book your own ticket through See Tickets. Please note children under the age of sixteen need to be supervised at all times.

When will I get my ticket?

Tickets will be sent out a week before the event, bring your ticket along to the Show either printed or on your mobile.

I haven’t received my tickets / I have lost my ticket / I want to amend my booking

The team at See Tickets would be happy to help you with any ticket enquiries here: https://nationalcyclingshow.seetickets.com/customerservice

Getting there

How do I get to the NEC and what facilities are available?

What about parking?

You should park in the NEC car parks. The NEC has additional information on parking, but if you’re travelling by coach please email us. Please be aware the NEC charge for parking. You can book your parking at preferential rates in advance.


Is the venue accessible?

The NEC aims to be fully user-friendly for visitors with access needs. This is a quick guide to some of their facilities

Will you have a quiet space available?

We will have small area reserved should a visitor need a few moments away from the Show floor – to find out more about this or speak to the team contact [email protected]

Can I bring my pet?

Only support animals are allowed inside the Hall.



K Flatland BMX League - Round 2 of the series.

Flatland is a freestyle BMX style performed without ramps, rails or other obstacles, rather on flat ground or a floor. It's more of an artform than other styles of BMX, with an emphasis on creativity, style and originality, as riders link and mix tricks together. Watch the Amateurs & Professionals battle it out to secure points for end of year ranking to be crowned the UK BMX Champion.


Sponsored by


Immersive cycle training using virtual reality technology: a partnership between the Bikeability Trust and Brunel University, London

The Bikeability Trust is working in partnership with Dr Dan Bishop of Brunel University London, to generate evidence that immersive cycle training using virtual reality technology can complement and augment existing Bikeability training for children. It makes them more observant, more aware, and more confident cyclists. The immersive training also enhances children’s attitudes towards cycling on roads. 

During the training, the children experience real-world scenarios viewed from a cyclist’s perspective, as they cycle on a static bicycle. They hear pre-recorded instructions that prompt them to look around and become more aware of their surroundings. Dr Bishop and his colleagues have also ‘gamified’ the experience, such that the children collect points, manifested in a series of reward sounds, if they look in the right places at the right times. Unsurprisingly, this gamified approach has proven popular with adolescents, a notoriously difficult group to engage with vis-à-vis cycling as a mode of active travel.

At The National Cycling Show 2023, Dr Dan is bringing immersive cycle training to the activity floor, giving guests the chance to try out the virtual reality training themselves.


Our Showcase Alley is the perfect place to explore the latest innovations in cycling technology to retro colourways. You can check out the newest carbon fibre frames, high-performance wheels, and cutting-edge suspension systems. A mini bike gallery with supporting information to really get your wheels spinning. The brands with bikes display in the Showcase Alley are at the event exhibiting so make sure that you check them out on their stands too if you want to find out more info.

We will announce the full list of bikes in showcase alley in the near future.

Coaching and Training Zone by Rowe&King

Sponsored by

Cycling coaching to help you become a better cyclist, with more power and more endurance

Take your cycling up a level with expert training advice and guidance from Rowe & King – the coaching company co-founded by INEOS Pro – Luke Rowe, Olympic Champion – Dani Rowe (nee’ King), Matt Rowe and father Courtney.

At the show, the Rowe & King Team will be offering;

  • 1-1 Training consultations (15 minute slots, bookable on the day), to discuss your personal goals and what type of training would benefit you, plus the opportunity to ask questions and even jump on a bike to look at your pedalling style / position.
  • Scheduled 'group consultations' - a 30 minute session each day, covering two big topics in training; Improving your Climbing (Saturday) & Indoor Training (Sunday)
  • The opportunity for a casual chat with a Rowe & King Coach at the Rowe & King stand, covering anything related to the world of cycling, where you can find out more about the various packages that Rowe & King offer, to help make 2023 a great year on the bike!

her spirit zone

Sponsored by


Her Spirit is for EVERY woman no matter your age ability, stage of life or location. We offer, via our app, access to community challenges, coaching groups and a vibrant community of women cheering each other on.

Join our community of women swimming, cycling, running and walking together to get fitter, stronger and healthier

In 2023 at the Her Spirit Strength Zone we saw the following:

Her Spirit strength zone - Come and meet Co-founders Mel and Holly and other Her Spirit coaches and community members over the weekend and chat to them about the importance of strength training (Couch2Kilos) 


Your bike is the perfect tool to access the world and explore beyond your local routes and segments. At the Bikepacking and Adventure Biking Zone, hear tips and advice on how to get started in this growing and exciting cycling format.

Learn how to travel the world by bike, what gear to look for, and top destinations, from a schedule of fun, informative seminars, meet and greets and question and answer sessions across the weekend.

Check back here for the schedule and updates


Wheels for All is working with the National Cycling Show 2024 to bring inclusive and accessible cycling to everyone through their featured stand ‘Wheels for All Hub’. Wheels for All is a national accessible cycling charity which promotes inclusive cycling through a range of successful community engagement programmes that give people the opportunity to cycle on a regular basis; through help, support and guidance.

Joining them in this area will be:

For details on joining us in the Wheels for All Hub, please contact Addie Brake - [email protected]


Sign up for a live demonstration and hands-on practical workshop on how to perform CPR (cardiopulmonary resuscitation) and use an AED (automated external defibrillator) which will mean you leave the show equipped with the knowledge, skills and confidence to potentially save a life.

Sign up here: CPR/Defibrillation demonstration and practise - Muriel Dempsie

If you often ride out with friends and are sometimes a long way from easy reach of a hospital, then we would recommend you sign up for a free first aid session.


Your first stop for mechanical instruction and advice, The Bike Clinic will be open across the weekend of the National Cycling Show.

The Spokes People team, headed up by master mechanic and Cytech instructor and assessors Lee Niven and Darren Hyland, will deliver workshops and sessions for both experienced cyclists and first time tyre changes.

Some sessions will take the form of hands on workshops, where the Spokes People team will run through Cytech accredited practice and advice for you to take back to your garage. Other sessions will feature seminars, workshops, brand-specific demos and ask-anything sessions with professional cyclists, trainers and mechanics.

We are busy at work putting together this comprehensive schedule, so be sure to look back at this page for updates and bookable opportunities.

MiRider Test Track and Showroom

Returning as a featured partner next year, MiRiDER specialise in fun, folding ebikes and will have a full interactive stand showcasing their entire range.

Our team will start your journey by welcoming you into our large showroom area to walk through the bike range, features and accessories.

We will also be showcasing our popular special edition range which enhance the looks of the standard colour range with cool graphic packs and upgrades. Additionally, we will also be launching a new edition exclusively at the show with market leading printing techniques.

After you’ve been immersed in the range, you’ll have an opportunity to ride a bike on our 120m test track which features six straights, six corners and a nifty ramp. This exciting element allows a safe and practical environment to experience the bike in full.


Brought to you by

The UK’s best riders from BMX & MTB go head to head in this epic Fusion Extreme stunt show battle to find out who is king of pushing the limits.

Witness jaw dropping stunts including; bikes leaping across ladders, high speed no handed spins to huge backflips as the riders push the limits that will make you laugh, cheer and celebrate.

While Professional BMX Flatland Rider and former UK & Welsh Flatland BMX Champion and multiple Guinness World Record holder Matti Hemmings will be offering fast-moving, fun and innovative BMX Flatland workshop for all ages throughout the show that will boost self-confidence and fire the aspirations of all ages. 

The Meet & Greet Zone

The National Cycling Show gives visitors the opportunity, not only to hear from their heroes, but also to meet the speakers after they have been on stage. The Meet & Greet Area will operate on a first-come-first-served basis and gives visitors an opportunity to ask questions, get autographs and generally interact with our All-Star line-up across the two days.

The MTB, Gravel and BMX Stage

If trails, pump tracks and tow-paths are more your style, The MTB, Gravel and BMX Stage is the ideal place for you to learn new skills and hear from some of the world's top riders. Across the weekend this stage will host interviews, brand-showcases and skills sessions to enhance your riding.


The Road and Track Stage will host interviews, workshops and advice across the weekend of the National Cycling Show. Hear inspirational stories from Olympic legends and skills, training and advice to make sure that you are a part of the next breakaway.


Over two days, we will have a wide range of speakers and celebrities as part of an unmissable programme of live events to engage and inspire visitors (from beginners to elite). Full programme details will be available in due course. Sign up for our newsletter for future news updates.

We are busy putting together an exciting line-up of guests for the 2024 show, in the meantime, why not take a look at our 2023 speaker list below:



Want to join the brands below and exhibit at National Cycling Show? Become a Sponsor or Exhibitor.

Headline Sponsor

Product Finder


Campagnolo ClothingE50
Grity sustainable sports apparelG30
Lake Cycling
Marin BikesF21
OOSC ClothingE56
Ride MomentD63
Stolen GoatG60
Tall & ChainF84
Tempus CyclingF72
Winch & PlummetO52


Zero Waste MedalsI31

Bike Lights




Canal & River TrustG40
Dogs TrustD71
Greenpeace UKM2
Macmillan Cancer SupportI53
Royal British LegionC91
SSAFA Army CharityR35
The Bikeability TrustB61
Wheels For AllD40
Woodland TrustD80



Fusion ExtremeQ10
Pegasus MTBP44
Spokes PeopleD74


Marin BikesF21
RaceWare ComponentsF2


Alf EnglandD60
Shark eBikesF20


Questars Adventure RacesG82


V12 Retail FinanceF3




Stolen GoatG60


Gravel Bikes

Marin BikesF21
Vielo - R + 1D40


SHOKZ open ear sports headphonesG41

Kids Bikes

Mountain Bikes

Atherton bikesO60
GeoMetron BikesP35
Marin BikesF21
Questars Adventure RacesG82


Chock ShopG51
Holland & BarrettJ40
Kendal Mint CompanyE2

Physio & Health

Holland & BarrettJ40
Rolling with The GlenI50
Sure ClinicA42


Alf EnglandD60
Apex DistributionC20
Holland & BarrettJ40
Stolen GoatG60

Road Bikes

Vielo - R + 1D40




Briers Property RentalsP43


Welcome to the National Cycling Show 2023


Addie Brake

Commercial Director
at Raccoon Media Group

Welcome to the National Cycling Show! It has taken a solid 11 months to bring this together with a lot of work to ensure that this is a great day out for people who love bikes, are new to the sport or getting back into it after a break.

We have curated this show so that there is something for everyone regardless of age, ability, background or gender. We have created something for the Roadies to MTB riders and eBike fans to purists. We strive to be as inclusive as possible showing that there is a bike for EVERYONE!

What’s on offer?

Two stages with amazing speakers and content – The Road and Track Stage sponsored by Sports Tours International and The MTB, Gravel and BMX stage sponsored by Nevis Range will play host to speakers including Ed Clancy, Bethany Shriever, Kriss Kyle, Sir Chris Hoy. Head over to the Agenda button on the Show Guide to see who is speaking, when and where.

What can I do other than shop?


  • After hearing from our speakers you can check out Showcase Alley sponsored by Science in Sport where you can see latest technology and retro bikes which will have everyone drooling.
  • Back by popular demand we have Fusion Extreme at the Show to keep the crowds entertained with demos, displays and workshops.
  • Our inclusive hub delivered by Wheels for All and its collaborators demonstrates that cycling can be truly inclusive.
  • Visit the Her Spirit Zone for women starting or developing their journey in cycling.
  • Are you adventurous and love the outdoors? Then visit the Bikepacking and Adventure Biking zone, enjoy drop in clinics and info from top brands and if you have the kids with you then try out the Strider Balance Bike feature or the Huffy Family Zone (FYI adults are also able to try their amazing range of bikes here too!)
  • Have you ever wondered what you would do if you were out on a ride and something goes wrong? Visit the CPR feature to learn what to do when things don’t go to plan.
  • Finally, visit Bikeability Trust and Dr Dan Bishop of Brunel University London to take part in the the virtual reality cycling experience.
  • Are you a bit of a last-minute Larry and don’t have your Father’s Day present yet? This is a perfect place to spend time with your Cycling mad Dad or to grab the perfect gift.

Thank you for spending your time with us and we truly hope you enjoy the second edition of the National Cycling Show!

If you’d like to share any feedback about the event (good or constructive) then please do contact me at any time – your feedback is important and helps us build a better event for the future, so look out for the visitor survey post event too.

Thank you again for coming.

Jo Rowsell

Jo Rowsell

Joanna Rowsell Shand MBE is a cyclist on the Great Britain team and two times Olympic Champion from London 2012 and Rio 2016.

Joanna began competitive cycling relatively late – aged 16 – having been talent spotted at school aged 15. Joanna wasn’t a cyclist at all previously and having been talent spotted was faced with a steep learning curve into the world of cycling skills and tactics. Perseverance lead to junior National Titles and representing Great Britain at the junior World Championships in only her second year of racing.

Joanna grew up in London but after finishing her A Levels relocated to Manchester to be a full time cyclist and within 9 months won her first World Title in the women’s Team Pursuit. A series of setbacks throughout 2010 put Joanna’s place on Team GB in jeopardy as she subsequently suffered a bad year in 2011, but she battled back to become World Champion, World Record holder and Olympic Champion in 2012.

After the London Olympics Joanna focussed more on individual events and in 2014 completed the World Championships and Commonwealth Games double with gold medals at both events in the Individual Pursuit that year.

Joanna again made Team GB in 2016 for the Rio Olympics but this time the team went in as the underdogs having not won the World Title that year. However the team blew the competition away to take a gold medal again and 3 new World Records in the process.

Duke Agyapong

Duke Agyapong

Duke Agyapong is an athlete, activist and model who uses their platform to inspire others to explore the joys of cycling.

Their passion as a competitor also extends to their advocacy work, where they strive to make cycling a more inclusive sport and activity. As one of the few black faces in cycling, they see an opportunity to grow the sport to a more diverse audience.

Duke is also a poet and mental health activist, who speaks candidly and in detail about how they use training and a number of other approaches to maintain their mental health. One such approach is their poetry, which can be found published and on their social media platforms.

Duke is the face of Rapha cycling, and a model for a number of high-end fashion brands.

Mark Beaumont

Mark Beaumont

Mark Beaumont is a TV presenter and broadcaster, record breaking round the world cyclist and ultra endurance adventurer.  Mark first made fame for an 18,000 mile round-the-world bike race, where he smashed the previous World Record by a staggering 82 days. He followed this with a 13,000 mile ride down the length of the Rockies and Andes, climbing the highest mountains in Alaska and Argentina. Off the bike, he has ocean rowed through the high Arctic and survived after capsizing whilst rowing the Atlantic.


In 2015, Mark achieved another World Record when he cycled 6,718 miles the length of Africa, solo, in just 41 days, 10 hours and 22 minutes, destroying the previous record.


In 2017, Mark again smashed the World Record for circumnavigation when, with support, he completed the cycling journey in just 78-days, 14-hours & 40-minutes


Mark’s story is a personal roller-coaster of mental and physical endurance as well as a fascinating insight into the world we live in. He is an accomplished motivational speaker, his experiences of planning and executing two successful expeditions enabling him to talk with great insight on motivation, team management, logistical planning, risk assessment and successful project management.

Jack Carthy

Jack Carthy

Jack Carthy is a MTB and Trails rider from Yorkshire. At only 26 years old, Jack has accumulated 21 World Cup wins, 4 UCI World Cup wins and is a 10x UCI World, 5x European Trials Champion.

Matt Stephens

Matt Stephens

Matt had a successful racing career – he loved to attack and loved to climb, bringing him some successful results. Most notably, Matt rode away from the pack in 1998 to with the British National Road Race Championships.  Matt also took part in the 2000 Giro D’Italia, however was sadly not blessed with luck and injury and illness forced him out of the event half way.

After his retirement from racing (and the police force) 11 years ago, fortunately Matt stayed in the sport as a wonderfully knowledgeable and enthusiastic commentator on Eurosport, GCN and RCS.  Matt is also a regular presenter of digital and live content for Sigma Sports, Zwift and other cycling and lifestyle brands.

Image supplied by Ineos Grenadiers.

Rebecca Charlton

Rebecca Charlton

Moderator, Event host, Cycling TV presenter & journalist

Rebecca can be found regularly moderating and hosting large-scale stage panel sessions and Q&As at events such as Rouleur Live, The National Cycling Show and other corporate brand launches. She also presents cycling coverage on channels including Eurosport/Discovery and ITV, and led the in venue commentary at Ford RideLondon.

Having raced in several disciplines of competitive cycling from a young age Rebecca brings a particular wealth of knowledge on the sport. Rebecca is also a popular contributor on Road CC, including presenting online content pieces and recently as the face of  Bump and Ride series documenting her pregnancy journey and cycling and sharing valuable experiences. Rebecca also wrote for the record-breaking Rouleur Issue 101, and has also co-written two cycling fitness books with Bloomsbury.


Across the weekend, there will be unmissable sessions ran at the show feature areas:

The Road and Track Stage

The MTB, Trail and BMX Stage

The Bike Clinic

The Bikepacking and Adventure Biking Zone

Fusion Freestyle Performances

Take a look at the weekends stage schedules below:

Please note, the stage schedules are subject to change up until the weekend of the event. Make sure to check back on this page to ensure you catch any updates.


The Road and Track Stage


Welcome to the National Cycling Show 2023

The Road and Track Stage

Rebecca Charlton


Fireside chat with Sir Chris Hoy

The Road and Track Stage

Sir Chris Hoy

Sir Chris Hoy


A culture of kindness: paying it forward through cycling

The Road and Track Stage

Nahla Summers


Fireside chat with Russ Downing

The Road and Track Stage

Russ Downing


Unleashing your inner adventure athlete

The Road and Track Stage

Laura Kennington


An audience with Road Cycling icon David Millar: What makes Girona Europe's cycling capital?

The Road and Track Stage

David Millar

Sports Tours International


Fireside chat with Mani Arthur

The Road and Track Stage

Mani Arthur


The power of pedalling: harnessing cycling for mental health and positive change

The Road and Track Stage

Carl Orme

Sarah Strong

Nahla Summers

The MTB, Gravel and BMX Stage


Welcome to the National Cycling Show 2023

The MTB, Gravel and BMX Stage

Anna Glowinski


Fireside chat with World Trials Champion Jack Carthy

The MTB, Gravel and BMX Stage

Jack Carthy


Street Trials Fanatic

The MTB, Gravel and BMX Stage

Matty Turner


Women in the bike industry

The MTB, Gravel and BMX Stage

Shawnee Finlayson

Fran Dawson

Emily Lewis


Pedal power: Unleashing adventure at Nevis Range

The MTB, Gravel and BMX Stage

Chris O’Brien

Nevis Range – Fort William


Rookie - A journey in Mountain Biking

The MTB, Gravel and BMX Stage

Vedangi Kulkarni


Fireside chat with Bethany Shriever

The MTB, Gravel and BMX Stage

Bethany Shriever MBE


The Road and Track Stage


Welcome to the National Cycling Show 2023

The Road and Track Stage

Rebecca Charlton


Fireside chat with Ed Clancy OBE

The Road and Track Stage

Ed Clancy OBE


Bikepacking: The best way to travel?

The Road and Track Stage

Jamie Ramsay


Pedalling towards freedom: the fight for women's cycling in Afghanistan

The Road and Track Stage

Mina & Arefa

James Hey

Inside the feed zone: Fuelling INEOS Grenadiers with Science in Sport


The Road and Track Stage

Ben Williams

Marc Fell

Science in Sport


Fireside chat with Louise Minchin

The Road and Track Stage

Louise Minchin


How do we get more women cycling and address the barriers to make lasting change?

The Road and Track Stage

Melanie Berry

Helen Jenkins MBE

Louise Minchin

Rebecca Charlton

Jenny Lucas-Hill

Her Spirit

The MTB, Gravel and BMX Stage


Welcome to the National Cycling Show 2023

The MTB, Gravel and BMX Stage

Anna Glowinski


Don't Look Down with Kriss Kyle

The MTB, Gravel and BMX Stage

Kriss Kyle



Nutrition: Fuelling your mountain adventures

The MTB, Gravel and BMX Stage

Ben Turner


From performance to adventure: Why gravel offers the ultimate cycling experience

The MTB, Gravel and BMX Stage

Amy Kilpin


Pedal power: Unleashing adventure at Nevis Range

The MTB, Gravel and BMX Stage

Chris O’Brien

Nevis Range – Fort William


King Alfred's Way: A Micro Adventure

The MTB, Gravel and BMX Stage

Andy Gorman

Russell Stephens

Stolen Goat


Fireside chat with Dan Butler

The MTB, Gravel and BMX Stage

Dan Butler


Fireside chat with the Athertons

The MTB, Gravel and BMX Stage

Dan Atherton

Gee Atherton

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