FAQ

About the Event

Which Hall are you in?

The show is in Hall 2

What are the Show opening times?

The show will be open 9am – 5pm on both Saturday 22nd and Sunday 23rd March 2025

Will there be food stalls?

Yes, there will be a number of NEC-managed food stalls, and some of our exhibitors will sell packaged food items.

Will I need ID?

We don’t require ID to gain entry to the Show.

Is there a cloakroom?

The NEC has a cloakroom before you enter the Show. Visitors with a VIP Ticket will have access to a VIP Cloakroom in the VIP Lounge.

Do I need to book to see a speaker?

No, our theatres are built into the exhibition hall and therefore free and accessible for all show visitors. The theatres do have limited seating, which will be allocated on a first come, first serve basis.

How are you working to reduce the carbon footprint at the show?

From working with the venue, looking at ourselves and collaborating with exhibitors. But here's the thing... Visitors' travel is the biggest carbon emitter of each show. So we need your help. Taking the train instead of driving will reduce the emissions of your journey by around 80%. The NEC is a 5 minute walk from Birmingham International train station or 90 seconds by the free air-rail walk. If you need to drive, car share with friends and reduce your impact by 50%. There's a great network of cycle and footpaths in the area and bike racks are near the entrance. There are also electric car charging point and more to come in the future...

My question isn’t here

If you still have a question, please email us on info@nationalcyclingshow.com

Tickets

Can I bring children with me?

Any adult can bring a child under 16 without charge, you can book this ticket when you book your own ticket through See Tickets. Please note children under the age of sixteen need to be supervised at all times.

When will I get my ticket?

Tickets will be sent out a week before the event, bring your ticket along to the Show either printed or on your mobile.

I haven’t received my tickets / I have lost my ticket / I want to amend my booking

The team at See Tickets would be happy to help you with any ticket enquiries here: https://nationalcyclingshow.seetickets.com/customerservice

Getting there

How do I get to the NEC and what facilities are available?

What about car parking?

You should park in the NEC car parks. The NEC has additional information on parking, but if you’re travelling by coach please email us. Please be aware the NEC charge for parking. You can book your parking at preferential rates in advance.

What about bike parking?

The NEC are providing additional bike racks for secure bike parking. These will be located outside the main entrance to the atrium and will have NEC security staff close-by. Locks are not provided however so please bring your own.

Hotels

We've officially partnered with EventBeds™ by NuBreed Hotels to give this year’s Exhibitors and Attendees access to exclusively discounted hotels at selected properties near to the event.    
Save up to 30% and fully flexible rates are available. Due to increasing demand we'd recommend booking soonest through the EventBeds™ booking widget below or you can contact their Concierge Team directly at contact@nubreedhotels.com with your requirements. Their office hours are Mon-Fri, 9am - 6pm.

Accessibility

Is the venue accessible?

The NEC aims to be fully user-friendly for visitors with access needs. This is a quick guide to some of their facilities

Will you have a quiet space available?

We will have small area reserved should a visitor need a few moments away from the Show floor – to find out more about this or speak to the team contact ashley.cox@raccoonmediagroup.com

Can I bring my pet?

Only support animals are allowed inside the Hall.

The National OUTDOOR EXPO

Don't forget, you're ticket to the National CYCLING SHOW will grant you access to the National OUTDOOR EXPO. Taking place in Hall 1 all weekend.

Hear from speakers like STEVE BACKSHALL, RAY MEARS, KATE HUMBLE, TINUKE Oyediran and Mark ormrod OBE.

Shop the latest gear, equipment, clothing and plan your next adventure.

outdoor stage

Located in the National Outdoor Expo in hall 1, the Outdoor Stage features celebrity speakers and adventurers who will tell you their stories. This is your chance to be inspired and motivated by some of the world’s greatest outdoor enthusiasts.

There will also be a chance to ask your questions and also meet the stars after their presentation for that all important autograph and selfie.

Click here to view the schedule.

Cycling and Adventurous Training

Sponsored by

Come and see what cycling and Adventurous Training means to the British Army. At our stand you can talk to serving soldiers about the outdoor skills they use in their day jobs and the sports the Army supports them to pursue.

Did you know that the Army had three teams entered in the World’s Toughest Rowing Race? Come and look inside the boat used by the Royal Engineers transatlantic rowing team,

Cycling isn’t just a sport in the Army, come and see an electric stealth bike from 16 Air Assault Brigade or what you think of our operational rations. We've also got a display of the issued equipment used in the most challenging of operational conditions.

Feeling competitive? Test your skills on a Concept 2 Rower, Watt Bike or one of our bouldering challenges.

demo track

NEW for 2025  - we now have a dedicated demo area within the show hall. Seen your perfect bike on display? Ask if they will let you have a go before you buy it! We also will have some of the bike brands holding demo stock within the area so a great way to try something new and speak to the experts face to face!

tredz

Head to the Tredz stand at D20 to browse a fantastic range of bikes, clothing, accessories and components for men, women and children. Reps from the following brands will be on hand to help you find the perfect fit for you.

BRANDS

INDOOR CYCLING MADE FUN

Sponsored by

Zwift is the app that makes indoor cycling fun. Join millions of people in an immersive 3D world and challenge yourself on epic climbs and endless roads, all from the comfort of your home. With racing, group rides, interval workouts, and structured training plans, Zwift delivers serious fitness results. Whether you’re a seasoned cyclist or just starting, Zwift makes getting fit fun and engaging.

Ready to join the fun? Visit us at the National Cycling Show 2024, Stand E60, and discover how Zwift can revolutionize your indoor cycling experience. See you there!

Pure Electric Scooter Demos

Sponsored by

Pure Electric

Pure Electric

Globally award-winning e-scooter brand, Pure Electric, will be showcasing their latest, most innovative e-rides. Adam Norris, founder of Pure and father of Lando Norris, has revolutionised the way we travel with a new, game changing riding position and the world’s most compact e-scooter. Visit their stand (E80) to check out the range and experience it for yourself. Test rides available!

cycling events alley

NEW for 2024, the Cycling Events Alley is a place for you to plan your 2024/25 cycling calendar.

Here you can talk to experts, identify and sign up for cycling events happening throughout the UK and further afield at the show.

The Bike Shed Cafe

The Bike Shed Café, at the centre of the show, is a great meeting point and the perfect place for a community catch up! Come and meet other visitors while you relax, unwind and refuel with our selection of food and drinks available to buy.

pump track

Fasttraxx will be joining us for an adrenaline-fueled experience with their exclusive, handcrafted Modular BMX/ MTB/ Jump Bike Pump Track! 

This unique setup offers a thrilling ride for everyone from beginners to seasoned bike enthusiasts so head over to the Pump Track feature to jump on and have a go.  

Bikes and helmets are provided to ensure you have a safe and exhilarating time on the track. Whether you’re looking to test your skills, learn new tricks, or just enjoy a taste of fun and excitement, the NEW for 2024 pump track feature is the perfect playground. 

Don’t miss this opportunity to ride on a one-of-a-kind track, crafted to deliver an unforgettable cycling adventure. Head to K10 on the floorplan. Suitable from 8 years upwards. 

recycling centre

Our mission is to build a sustainable model that uses Preloved Sportswear to provide inspiration, opportunities and support to others.
To use fitness as a driver for positive change to enable people to fulfil their potential whilst protecting our communities.

We understand that cycling, running and fitness in general has become extremely popular and we know how important fitness is to improve a person’s mental health. Unfortunately, with this increased popularity, comes an increase in unnecessary waste but we can all play our part in helping reduce unnecessary waste, protecting our local environment and preserving what we can for future generations.

You can help us achieve our mission by:

  1. Donating your Preloved Sports clothing, footwear and accessories to us. We love giving your Preloved Sports items a new home, either by reselling them on our online shop so others can benefit from them, or redistributing the items to charities and organisations who help those in need.
  2. Looking for a bargain? Our range of Preloved items is ever changing, some of which have never been worn. You can get a great deal and our profits are used to support those in need.
  3. By donating and buying with Preloved Sports, you are helping reduce the amount of waste entering landfill, protecting your local environment.


You can donate your Preloved Sports clothes, footwear and accessories at our stand E73 at The National Cycling Show.
Please ensure all items are clean and any footwear are paired. 
Follow us on our socials to see where everything goes.

'Find your Fit'

Brought to you by

One size does not fit all!

At Lake we match the fit to the function of every shoe we make. The footwear comfort & performance needs of cyclists are not only dependent upon the type of riding they will do, but also their gender & how hard they ride. 

Find Your Fit with Lake Cycling

We will be offering free shoe fit consultations throughout the day as well as displaying the latest products we have to offer. 

There will be the opportunity to purchase shoes on the day after your shoe fit consultation, we operate a fit first policy to ensure you are wearing the right model and size!

To view the full Lake line up visit the website.

UK FLATLAND BMX championships

Beginner's BMX Competition. For those who wish to take part you can bring your own bikes or use our bikes and safety equipment provided on the day to get involved and enter your first BMX competition and learn the very basics with the current national BMX flatland champion and 3 x Guinness world record holder Matti Hemmings. . 

IMMERSIVE CYCLING

Sponsored by

Bikeability

Immersive cycle training using virtual reality technology: a partnership between the Bikeability Trust and Brunel University, London

The Bikeability Trust is working in partnership with Dr Dan Bishop of Brunel University London, to generate evidence that immersive cycle training using virtual reality technology can complement and augment existing Bikeability training for children. It makes them more observant, more aware, and more confident cyclists. The immersive training also enhances children’s attitudes towards cycling on roads. 

During the training, the children experience real-world scenarios viewed from a cyclist’s perspective, as they cycle on a static bicycle. They hear pre-recorded instructions that prompt them to look around and become more aware of their surroundings. Dr Bishop and his colleagues have also ‘gamified’ the experience, such that the children collect points, manifested in a series of reward sounds, if they look in the right places at the right times. Unsurprisingly, this gamified approach has proven popular with adolescents, a notoriously difficult group to engage with vis-à-vis cycling as a mode of active travel.

At The National Cycling Show 2023, Dr Dan is bringing immersive cycle training to the activity floor, giving guests the chance to try out the virtual reality training themselves.

SHOWCASE ALLEY

Sponsored by

Our Showcase Alley is the perfect place to explore the latest innovations in cycling technology to retro colourways. You can check out the newest carbon fibre frames, high-performance wheels, and cutting-edge suspension systems. A mini bike gallery with supporting information to really get your wheels spinning. The brands with bikes display in the Showcase Alley are at the event exhibiting so make sure that you check them out on their stands too if you want to find out more info.

CHECK OUT THE SHOWCASE ALLEY BIKES

Coaching and Training Zone by Rowe&King

Sponsored by

Cycling coaching to help you become a better cyclist, with more power and more endurance

Take your cycling up a level with expert training advice and guidance from Rowe & King – the coaching company co-founded by INEOS Pro – Luke Rowe, Olympic Champion – Dani Rowe (nee’ King), Matt Rowe and father Courtney.

At the show, the Rowe & King Team will be offering;

  • 1-1 Training consultations (15 minute slots, bookable on the day), to discuss your personal goals and what type of training would benefit you, plus the opportunity to ask questions and even jump on a bike to look at your pedalling style / position.
  • Scheduled 'group consultations' - a 30 minute session each day, covering two big topics in training; Improving your Climbing (Saturday) & Indoor Training (Sunday)
  • The opportunity for a casual chat with a Rowe & King Coach at the Rowe & King stand, covering anything related to the world of cycling, where you can find out more about the various packages that Rowe & King offer, to help make 2023 a great year on the bike!

her spirit zone

Sponsored by

Meet Co-Founders Mel Berry and Holly Woodford and chat to them about your cycling adventures

Download the NEW Her Spirit app and pick up a FREE gift from High 5

Have a go on the Zwift Ride -The always-ready smart bike from Zwift is an all-in-one indoor cycling setup that makes fitness seriously fun and test your endurance cycling legs

Chat to Her Spirit partners Chase The Sun organisers about our shared mission to get more women taking part in this event in June

Meet up with other women who love cycling as much as you do.

BIKEPACKING AND ADVENTURE bIKING ZONE

Featuring

Your bike is the perfect tool to access the world and explore beyond your local routes and segments. At the Bikepacking and Adventure Biking Zone, hear tips and advice on how to get started.

Learn how to travel the world by bike, what gear to look for, and top destinations, from a schedule of fun, informative seminars, meet and greets and question and answer sessions across the weekend.

sATURDAY

11:00 - 11:30

How to Access the World through Bikepacking - Expert advice from Conor Murphy

Bikepacking and Adventure Biking Zone

Conor Murphy

12:00 - 12:30

Niner MTB vs Gravel - featuring: Wide Open Magazine

Bikepacking and Adventure Biking Zone

niner

13:15 - 14:00

Paths for Everyone - Inclusive adventures on the National Cycle Network

Bikepacking and Adventure Biking Zone

Sustrans

Satwant Singh

Katie Renker

Kyrby Brown

Kierson Wise

14:45 - 15:30

Interview and book signing with Bikepacking legend Markus Stitz

Bikepacking and Adventure Biking Zone

Markus Stitz

sUNDAY

10:45 - 11:30

Interview with Jamie Ramsay

Bikepacking and Adventure Biking Zone

Jamie Ramsay

12:00 - 12:30

How to Access the World through Bikepacking - Expert advice from Conor Murphy

Bikepacking and Adventure Biking Zone

Conor Murphy

13:15 - 14:00

Interview and book signing with 'The World at 15mph ... ish' author Naomi Johnson

Bikepacking and Adventure Biking Zone

Naomi Johnson

14:30 - 15:15

Niner MTB vs Gravel - featuring: Wide Open Magazine

Bikepacking and Adventure Biking Zone

niner

the inclusive cycling HUB

breaking barriers: tomcat, van raam, ice trikes & wheels for all join forces to champion inclusive cycling at the national cycling show.

Get ready to experience the transformative power of inclusive cycling.

The Inclusive Cycling Hub, a collaborative effort between Tomcat, Van Raam, Ice Trikes and Wheels for All, will showcase innovative cycling solutions designed to break barriers and empower individuals of all abilities to enjoy the thrill of riding.

The four organisations share the belief that everyone, regardless of disability or mobility condition, should have the opportunity to experience the joy and freedom of cycling. The hub will feature a diverse range of specially adapted cycles from Tomcat and Van Raam, supported by the expertise of Wheels for All leaders and volunteers

The hub will feature a diverse range of specially adapted cycles. Brands in this area include:

For details on joining us in the Wheels for All Hub, please contact Addie Brake - addie.brake@raccoonmediagroup.com

CPR WORKSHOPS

Sign up for a live demonstration and hands-on practical workshop on how to perform CPR (cardiopulmonary resuscitation) and use an AED (automated external defibrillator) which will mean you leave the show equipped with the knowledge, skills and confidence to potentially save a life.

You do not need any previous experience to attend and the sessions are provided in a friendly, non threatening environment. Everyone should know what to do in the event of an emergency. This will be time well spent in between enjoying all the other Show attractions!

Book your workshop here

THE BIKE CLINIC

Your first stop for mechanical instruction and advice, The Bike Clinic will be open across the weekend of the National Cycling Show.

The Spokes People team, headed up by master mechanic and Cytech instructor and assessors Lee Niven and Darren Hyland, will deliver workshops and sessions for both experienced cyclists and first time tyre changes.

Some sessions will take the form of hands on workshops, where the Spokes People team will run through Cytech accredited practice and advice for you to take back to your garage. Other sessions will feature seminars, workshops, brand-specific demos and ask-anything sessions with professional cyclists, trainers and mechanics.

Schedule - bOTH dAYS

11:00 - 11:45 - Essential Maintenance For Your Bike

Learn the must-know basics to keep your bike running smoothly! This hands-on session covers tire care, chain lubrication, and general upkeep to help you ride safely and confidently. Perfect for beginners and everyday cyclists.

12:00 - 12:45 - dRIVETRAIN mAINTENANCE

Keep your bike shifting smoothly with this focused session on drivetrain care. Our team of Spokespeople mechanics will guide you through cleaning, lubricating, and adjusting your gears to enhance performance and longevity. Ideal for anyone looking to reduce wear and improve efficiency.

13:00 - 13:45 - Open Session - ask your own questions

Come armed with your own bike maintenance and technical questions to pose to our team of expert mechanics. Lee and Darren are excited to share lessons and advice from their decades of experience servicing and maintaining bikes at all levels of cycling.

14:00 - 14:45 - sAFETY cHECKING YOUR bIKE

A well-maintained bike is a safe bike! This session teaches you how to perform a pre-ride safety check, identify potential issues, and ensure your bike is roadworthy. A must for every cyclist, whether commuting or riding for fun.

15:00 - 15:45 - eSSENTIAL mAINTENANCE FOR yOUR bIKE

Learn the must-know basics to keep your bike running smoothly! This hands-on session covers tire care, chain lubrication, and general upkeep to help you ride safely and confidently. Perfect for beginners and everyday cyclists.

MiRiDER Test Track and Showroom

Get ready to ride into a world full of fun and adventure with MiRiDER!

MiRiDER returns as a feature sponsor at The National Cycling Show 2024. MiRiDER is all about the excitement of compact e-bikes, and is gearing up to astound visitors with an interactive stand showcasing the entire range, including the MiRiDER One - winner of the Auto Express - Best Buy 2024, the GB3 and the brand-new launch of the MiRiDER 24.

Prepare for an unforgettable experience as the team welcomes you into the spacious test track and showroom area. Step into the multi-award-winning realm of MiRiDER as you are guided through the full collection with demonstrations of the e-bikes and their innovative features plus a variety of stylish accessories.

The team are also very excited to unveil an exclusive special edition range, designed to elevate the aesthetics of the standard colour options with eye-catching graphic packs and premium upgrades.

Once you've taken a look at the range, you can experience MiRiDER first-hand and take one of the e-bikes for a spin on the impressive 120m test track. Cruise along with ease and smoothly navigate the corners, and for that extra adrenaline kick, there is even a nifty ramp. Once you try a MiRiDER there is no going back to regular riding. It's the perfect opportunity to experience the full capabilities of the MiRiDER collection in a safe and dynamic environment. Get ready to ride into a world full of fun and adventure with MiRiDER!

BMX & MTB Live Performances

Brought to you by

Professional BMX Flatland Rider and former UK & Welsh Flatland BMX Champion and multiple Guinness World Record holder Matti Hemmings will be offering fast-moving, fun and innovative BMX Flatland workshop for all ages throughout the show that will boost self-confidence and fire the aspirations of all ages. 

The Meet & Greet Zone

The National Cycling Show gives visitors the opportunity, not only to hear from their heroes, but also to meet the speakers after they have been on stage. Located on stand I80, the Meet & Greet Area will operate on a first-come-first-served basis and gives visitors an opportunity to ask questions, get autographs and generally interact with our All-Star line-up across the two days.

The MTB, Gravel and BMX Stage

If trails, pump tracks and tow-paths are more your style, The MTB, Gravel and BMX Stage is the ideal place for you to learn new skills and hear from some of the world's top riders. Across the weekend this stage will host interviews, brand-showcases and skills sessions to enhance your riding.

The Cycling Stage

Sponsored by:

The Cycling Stage will host interviews, workshops and advice across the weekend of the National Cycling Show. Hear inspirational stories from Olympic legends and skills, training and advice to make sure that you are a part of the next breakaway.

Saturday

9:45 - 10:00

Welcome to the National Cycling Show 2025

The Cycling Stage

Sponsored by High 5, GT85

Anna Glowinski

Rebecca Charlton

10:00 - 10:45

Fireside chat with MTB superstar Ben Deakin

The Cycling Stage

Sponsored by High 5, GT85

Ben Deakin

11:15 - 12:00

Presented by CAMS - Fireside chat with track star Ed Clancy

The Cycling Stage

Sponsored by High 5, GT85

Ed Clancy OBE

12:30 - 13:15

Bikepacking the World

The Cycling Stage

Sponsored by High 5, GT85

Markus Stitz

14:00 - 14:45

The Atlas Mountain Race

The Cycling Stage

Sponsored by High 5, GT85

Jamie Ramsay

15:15 - 16:00

Fireside chat with cycling legend Laura Kenny

The Cycling Stage

Sponsored by High 5, GT85

Dame Laura Kenny

Sunday

9:45 - 10:00

Welcome to the National Cycling Show 2025

The Cycling Stage

Sponsored by High 5, GT85

Rebecca Charlton

Anna Glowinski

10:00 - 10:30

Fireside chat with Kadeena Cox

The Cycling Stage

Sponsored by High 5, GT85

Kadeena Cox

11:00 - 11:45

Wheels for all panel - Ian Tierney, Bob Griffin, Phil Zschiesche, Chris Ironton

The Cycling Stage

Sponsored by High 5, GT85

Ian Tierney

Bob Griffin

Phil Zschiesche

Chris Ironton

Wheels For All

Tomcat

12:00 - 12:30

Fireside chat with The Lion of Flanders

The Cycling Stage

Sponsored by High 5, GT85

Johan Museeuw

VISITFLANDERS

13:15 - 14:00

The Future of Women's Cycling: Unlocking Potential Through Fair Funding

The Cycling Stage

Sponsored by High 5, GT85

Her Spirit

Mel Berry

Lily Rice

Hannah Milton

Oliver Moore

14:15 - 15:00

Taking on The Tour De France Femmes as an Amateur Cyclist

The Cycling Stage

Sponsored by High 5, GT85

Catherine Bennett

Rebecca Charlton

15:15-16:00

Fireside chat with MTB royalty - The Athertons

The Cycling Stage

Sponsored by High 5, GT85

Dan Atherton

Gee Atherton

Rachel Atherton

Frequently asked questions

Do I need to book to see a speaker?

No. Our speaker sessions are accessible for all show attendees, seats are limited however so we suggest arriving at the stage 5/10 minutes before the speaker you want to see is on to claim a seat. There is plenty of standing room available too.

Will I be able to meet the speakers after they have been on stage?

The Meet & Greet Area will operate on a first-come-first-served basis and gives visitors an opportunity to ask questions, get autographs and generally interact with our All-Star line-up across the two days.

Is there a timetable of the sessions?

Yes, head to the agenda page on our website to view the speaker schedule. There will also be printed boards at the Inspiration Stage at the show with the schedule.

Gallery

EXHIBITORS & SPONSORS

Want to join the brands below and exhibit at National Cycling Show?

Headline Sponsor

Exhibitors

Filter by category

Showcase Alley Sponsor

ABUS

H2

AddVenture

D4

Alfano Frameworks

D40

Alphascootz

D32

Applied Nutrition Ltd

A28

ARCC Bikes

G40

Atherton bikes

G30

BackPedal

F16

Bay Coffee Roasters

B16

Bikonic

D42

Brick Caps

A14

CAMS

H44

Cycle SOS

C46

CycleTrac

D20

Davis Optometrists with Evil Eye

H46

ENDUOSPORTS

C51

Endura

D10

Epic Paintball Events

A26

Escapade Cycling

A50

Estarli

H30

Fast Suspension

G20

Fenwick’s Ltd

C4

Fettle

G54

Fox Racing

D10

Frame Cycles

E50

Freewheel Holidays

G60

Gavin Sisters- Funki Coffee

F14

Girona Cycling

F12

goodr

A37

Green Commuter

K49

Green Hybrid

E52

Green Wheel E Bikes

J44

GT

D11

Cycling Stage Sponsor

GT85

D31

Heybike

H43

Heybike

H43

Hi-Tail

E54

Cycling Stage Sponsor

High 5

J42

Himiway

E20

Holland & Barrett

C36

Huffy

D48

ICE Trikes

F50

Icebreaker Escapes

G42

IMI Bahr

D33

Juicy Bike

D30

Kona Bicycles

G20

Layer Clothing Ltd

D24

Leicester Round Bike Ride

K42

Leisure Lakes Bikes

D10

LUCA

H31

Magicshine

E56

Making the Most of Now Limited

A48

MAUÁ

A40

Maverick Outdoors Camper Conversions

C52

MiRiDER

J14 & H24

Muscle Mechanics

A12

Nevis Range – Fort William

H40

niner

D48

Northern Monk

A26

One Good Thing

D46

OUCH

A46

Preloved Sports

A44

Prestacycle

C50

Prostate Cancer UK

K51

Quella Bikes

F11

Rehook

H49

Reilly Cycleworks

D13

Reverse Components

G20

Revive Active

D42

RIbble

H56

Ribble Cycles

H56

Riese & Müller

H10

Rolling with The Glen

K44

Roxform

H12

RSPB

A56

Salice

E21

SeeMe Cycle Bicycle Lights

D44

Shand Cycles

I40

Showers Pass

A51

Skarper

H4

Spoke and Solace

A29

Spokes People

C30

St Giles Hospice

A37

Stanley Sports

A17

Sustrans

F58

Synergy Pro360 Performance Nutrition

A42

The Long Run Club

A38

The Marford

G52

theKlub

B15

Tomcat

F54

TurboGaming

A20

HEADLINE SPONSOR

V12 Retail Finance

H54

Van Raam

F54

VELO DE VILLE

H20

Velorim Ltd

C8

Vielo

H50

Vikon

C41

VISITFLANDERS

J40

Warmthru

K40

We Are One Composites

G20

Wheeee

C40

Wheels For All

F60

WHiCH iNTERiORS

C40

Whyte Bikes

D10

Wild Atlantic Cycling

A36

Woodland Trust

A11

Product Finder

Apparel

Fox RacingD10
goodrA37
Her SpiritF59
Layer Clothing LtdD24
LUCAH31
Preloved SportsA44
SaliceE21
The Long Run ClubA38
WarmthruK40

Art

Bike Lights

Hi-TailE54
MagicshineE56
SeeMe Cycle Bicycle LightsD44

BMX

Cargo Bikes

ARCC BikesG40
CycleTracD20
EstarliH30
Hi-TailE54
Juicy BikeD30
OUCHA46
Van RaamF54

Charity

Making the Most of Now LimitedA48
Preloved SportsA44
RSPBA56
St Giles HospiceA37
SustransF58
Wheels For AllF60
Woodland TrustA11

Cleaning

Fenwick's LtdC4
GT85D31

Coaching

Fusion ExtremeA10
Her SpiritF59
Spokes PeopleC30

Components

ARCC BikesG40
Brick CapsA14
WarmthruK40

E-Scooters

CycleTracD20
Hi-TailE54
The MarfordG52

Ebikes

AlphascootzD32
ARCC BikesG40
CycleTracD20
EstarliH30
HeybikeH43
Hi-TailE54
HimiwayE20
ICE TrikesF50
IMI BahrD33
Juicy BikeD30
Kona BicyclesG20
MAUÁA40
MiRiDERJ14 & H24
OUCHA46
Quella BikesF11
Riese & MüllerH10
RoxformH12
The MarfordG52
TomcatF54
VELO DE VILLEH20

Events

Epic Paintball EventsA26
Girona CyclingF12
Leicester Round Bike RideK42
Making the Most of Now LimitedA48
TurboGamingA20

Finance

Green CommuterK49
V12 Retail FinanceH54

Food & Drink

ENDUOSPORTSC51
One Good ThingD46

Glasses

Davis Optometrists with Evil EyeH46
goodrA37
SaliceE21

Gloves

Gravel

Gravel Bikes

Alfano FrameworksD40
EstarliH30
ICE TrikesF50
MAUÁA40
OUCHA46
Reilly CycleworksD13
Shand CyclesI40
The MarfordG52
Vielo - R + 1D40

Headphones

Helmets

ABUSH2

Kids Bikes

The MarfordG52
TurboGamingA20
Van RaamF54

Mountain Bikes

Atherton bikesG30
EstarliH30
Hi-TailE54
Juicy BikeD30
Kona BicyclesG20
ninerD48
OUCHA46
Shand CyclesI40
The MarfordG52

Nutrition

Applied Nutrition LtdA28
Bay Coffee RoastersB16
ENDUOSPORTSC51
Gavin Sisters- Funki CoffeeF14
Holland & BarrettC36
Muscle MechanicsA12
One Good ThingD46
Synergy Pro360 Performance NutritionA42

Physio & Health

Davis Optometrists with Evil EyeH46
Her SpiritF59
ICE TrikesF50
Rolling with The GlenK44
The MarfordG52

Retailer

Davis Optometrists with Evil EyeH46
Holland & BarrettC36
Preloved SportsA44

Road Bikes

Alfano FrameworksD40
EstarliH30
Hi-TailE54
ICE TrikesF50
ninerD48
OUCHA46
Quella BikesF11
Reilly CycleworksD13
Shand CyclesI40
The MarfordG52
Vielo - R + 1D40

Service Provider

BackPedalF16
CAMSH44
Cycle SOSC46
Velorim LtdC8
WHiCH iNTERiORSC40

Tools

AddVentureD4
BikonicD42
Fenwick's LtdC4
Green CommuterK49
OUCHA46
PrestacycleC50
RehookH49

Travel

AddVentureD4
Escapade CyclingA50
Freewheel HolidaysG60
Green CommuterK49
Layer Clothing LtdD24
SustransF58
VISITFLANDERSJ40

Wheels

Alfano FrameworksD40

Welcome to the National Cycling Show 2024

WELCOME

Addie Brake

Commercial Director
at Raccoon Media Group

Welcome to the National Cycling Show 2025 brought to you with V12 Retail Finance! A huge amount of work has gone into the show this year to ensure that this is a great day out for people who love bikes, are new to the sport or getting back into it after a break. We hope you love the all-new co-location with the National Outdoor Expo next door.

There is something for everyone regardless of age, ability, background or gender. We strive to be as inclusive as possible showing that there is a bike for EVERYONE!

What’s on offer?

Head over to the Cycling Stage sponsored by High5 and GT85  to hear from amazing speakers and panel discussions including  Dame Laura Kenny, Ben Deakin, Ed Clancy MBE, the Athertons and more – go to the ‘Agenda’ button on the Show Guide to see who is speaking, when and where so you don’t miss out.

The show represents a great range of exhibiting brands where you can pick up all the latest gear. Tap into the expert advice on hand at each stand and go home with something new to help you on your cycling journey!

What can I do other than shop?

  • After hearing from our speakers you can check out Showcase Alley, sponsored by ABUS, where you can see latest launch bikes, one-off custom builds and unique colourways and designs!
  • Join Her Spirit for an interactive experience – discover how Zwift can revolutionize indoor cycling for you and inspire women to start their cycling journey.
  • Back by popular demand we have Fusion Extreme running all weekend to keep the crowds entertained with demos, displays and workshops. Plus the BMX Flatland Competitions!
  • The Inclusive Cycling Hub and its collaborators demonstrate that cycling can be truly accessible for more people.
  • Then visit the Bikepacking and Adventure Biking zone with experts sharing their best tips and awe-inspiring experiences.
  • Get skilled up and hands on in the Bike Clinic where you will be guided by expert Cytech training providers Spokes People. Swing into the drop in sessions throughout the weekend.
  • Jump on and have a go in the demo area – check out the bikes at the show and ask to test ride one you want to buy!

Plus lots, lots more!

Thank you for spending your time with us and we truly hope you enjoy the fourth edition of the National Cycling Show, brought to you with V12 Retail Finance!

If you’d like to share any feedback about the event (good or constructive) then please do contact me – your feedback is important and helps us build a better event for the future. Look out for the visitor survey post event too.

Thank you again for coming.

Kierson Wise

Kierson Wise

I currently work as the Paths for Everyone Manager at Sustrans, a UK-wide charity that makes it easier for people to walk, wheel and cycle. My role involves leading a programme of improvements to the accessibility of the National Cycle Network, removing restrictive barriers, upgrading surfaces, installing signage and widening paths so that it is suitable for everyone, including those using adaptive cycles, mobility scooters and wheelchairs.
My Fellowship will focus on how to maximise the impact of these newly accessible paths by planning and running a series of inclusive cycling ‘Rides for Everyone’ on the network’s best routes, in some of Britain’s most attractive locations. These events will be carefully designed to support and encourage disabled people in the UK to get cycling and experience the tremendous physical and mental health benefits that it brings.
Having suffered a spinal cord injury at 23 years old, I experienced at first hand the huge adjustments required to stay fit and active. Like many disabled people, I find that cycling offers me the greatest mobility, freedom and independence and I want to share these benefits as widely as possible.
Kyrby Brown

Kyrby Brown

Kyrby is the founder of Momentum Mobility and Rehab, an organisation dedicated to developing the growing activity of Frame Running. She is a keen blogger, her Wheels2Wander blog focuses on adaptive recreation opportunities and accessible adventures across the UK and overseas. Kyrby also works as an accessibility consultant for Disability Inc. a Bristol based Social Enterprise offering services to improve the accessibility of businesses, organisations and events across the UK. In her rather limited spare time Kyrby enjoys travel and distance Frame Running alongside her Jack Russell, Will. She prides herself in never doing any job by halves and taking any opportunities that come her way. In 2024 Kyrby completed a Churchill Fellowship in the USA, publishing her report “The Human Right to Adventure” earlier this year.  

Katie Renker

Katie Renker

Katie Renker is a specialist advisor who provides support for people looking for a cycle that meets their needs.

Satwant Singh

Satwant Singh

Satwant Singh is a retired veterinary surgeon who is deeply committed to physical fitness and lifestyle medicine. Previously an international hockey player, he transitioned to cycling after sustaining knee injury while playing squash.

 In an effort to promote his enthusiasm for cycling and encourage individuals of all ages and backgrounds to participate, he established the Bolton Road Community Cycling Club. Over the years, this club has gained significant recognition and now boasts a membership of over 100 individuals from different communities. The club organises two to three bike rides per week. The riders cater for varying ability of the riders. The rides are mostly on local national cycling network routes He also works as a voluntary cycle mechanic, offering his expertise to the local community by repairing their bikes and training others in the craft.
To demonstrate that cycling is accessible to everyone, he has participated in various endurance cycling challenges worldwide, including a participating in a bike ride from India to Nepal earlier this year att he age of 76.
Through his cycling endeavours, he has successfully raised funds for multiple charities. Furthermore, he has been featured in several cycling promotional campaigns, including Rethinking Pain, Cycling UK, and Sustrans
Oliver Moore

Oliver Moore

I’m Olly – Founder of the annual cycling adventure Chase The Sun. Together with my co-director Phil we are committed to using the increasingly popular Chase The Sun events and following to help promote diversity and inclusion within the cycling community. We are working to make our events as accessible as a 200+mile, sunrise to sunset, coast to coast, longest day adventure can be!
We have cyclists of all backgrounds and wide range of abilities taking part, either taking on the challenge individually, or supported as part of relay teams to reach the goal of cycling to reach the sunset on the year’s longest day.
Mel Berry

Mel Berry

Co-Founder of Her Spirit | Cycling Advocate | Empowerment Leader

Melanie Berry is the co-founder of Her Spirit. An accomplished cyclist herself, Melanie has taken on challenging events like the L’Étape du Tour and Chase the Sun to raise funds for charity. Through these personal achievements, she leads by example and demonstrates the importance of perseverance, resilience, and pushing beyond limits.

Her Spirit, under Melanie’s leadership, is a strong advocate for women’s safety and has been instrumental in promoting a safe, inclusive environment for women cyclists. With a focus on breaking barriers and fostering empowerment, Melanie continues to champion women’s cycling and strives to create a world where all women feel supported and capable.

“I’m committed to breaking barriers, inspiring women, and showcasing the empowerment that cycling brings.”

Hannah Milton

Hannah Milton

I’m Hannah and I work as a cycle mechanic and trainer for Bike Right, and I also co-run a collective called Lady Pedal which puts on events to promote and encourage women in cycling.

Between these roles, I’ve been on a mission to increase diversity in cycling and cycle mechanics for the last few years and have had the privilege of training up a load of amazing women mechanics who are defying stereotypes across Manchester.

You can find me @spannersaurus, and my community work @ladypedal.

I can also be found on https://www.linkedin.com/in/hannahlmilton

Lily Rice

Lily Rice

Lily Rice dresses Lionesses, Olympians and World Champions. With over 10 years of international design, production and brand experience, Lily is an accomplished, award-winning designer who has worked on both bespoke collections and mass-market consumer wear at sportswear’s highest levels. She creates garments that women really want, making a positive impact in the life of the wearer and on the world of sport – helping women to defy gender stereotypes and social norms, and now sits as the co-founder of ‘The Long Run Club’ – creating *possibly* the world’s most ethical custom cycling kit! She has won many awards, including most recently Designer of the Independent’s “best sustainable running clothes” and overall winner & 220 triathlons “best in test cycling jersey”.

Pete Scullion

Pete Scullion

Pete started life in the cycle industry 20 years ago, taking in almost every role going since then. Now a freelance photographer and writer, Trash Free Trails A-Teamer and the engine behind Wideopenmag.

John Skelton

John Skelton

JSA Design

Catherine Bennett

Catherine Bennett

Catherine started cycling in 2018 when she first participated in a sportive to raise funds for Cure Leukaemia. Over the years, she has cycled from London to Paris six times for the charity and in 2024 was part of the first ever team of The Route riders who tackled all stages of The Tour de France Femmes avec ZWIFT, just one day ahead of the professionals!  As a dedicated mum of two, with a full-time job, she is passionate about cycling and taking part in events to support those affected by blood cancer. 

Duncan McCann

Duncan McCann

Niner Bikes Sales & Marketing Manager for EMEA.

Ex MTB racer and Snowboard competitor.

Ambassador for Sport for Nottinghamshire.

Seasoned industry veteran with 28 years’ experience.

Johan Museeuw

Johan Museeuw

Johan Museeuw is a legend of cycling, renowned for his dominance in the Spring Classics and fearless mastery of the cobblestones. With three victories in both the Tour of Flanders and Paris-Roubaix, as well as a World Championship title in 1996, he cemented his place among the sport’s greats.

Known for his power, tactical brilliance, and resilience, Museeuw overcame a career-threatening injury in 1998 to return to the top, further solidifying his legacy. Since retiring in 2004, he has remained an ambassador for cycling, sharing his passion and experience with future generations.

Conor Murphy

Conor Murphy

Bikepacking is my meditation. It allows me to connect with myself and the land I am passing through in a way that I never thought was possible. I feel like I am learning so much every day. Whether it be about myself or the places I travel through. I always return home more at peace and connected with mission in life.

My first experience of bicycle travel was in Colombia. A dangerous and volatile place (or so people told me) where I spent 6 months travelling. But I found nothing but kindness and generosity in those Andean mountains. So many people stopped to chat with me, albeit slightly bewildered at the task I had undertaken, cycling from Cartegena in the north to Pasto in the South, a journey of 1500km. But I never felt threated or at risk. Luckily, I could speak the language which definitely helped. But also, I was off the beaten track, in amongst the true culture and I soon realised that the key to unlocking the true potential of a county, is by exploring it on two wheels.

So I returned home to the UK, trained as a guide and started my own company – Zero Carbon Adventures. For the past 5 years, We have been leading groups all over the UK and Europe. From lands end to John o Groats, London to Amsterdam and across the stunning mountains in Northern Spain. We guide people through unfamiliar territory and our goal is to showcase the best a country has to offer. The tiny villages, the local markets and beautiful countryside which most people miss. All whilst minimising our impact on the environment and maximising our experience.

We are a generation of explorers. We live in a time where global travel is so accessible we can hop on a plane and arrive in a completely different country within the same day. The problem is that we are forgetting about the journey in between.

Chris Ironton

Chris Ironton

Chris Ironton is the UK Account Manager for Van Raam, a leading manufacturer of inclusive and mobility cycles, known for its commitment to providing mobility solutions for people with disabilities and limited mobility.

With 10 plus years of experience in Inclusive Cycling retail, Chris is passionate about cycling in all forms and believes that there is a cycling solution for everybody, no matter their abilities and promotes the company’s mission of “mobility for everyone”.

Phil Zschiesche

Phil Zschiesche

Phil Zschiesche (Phil Z for short) is head of Marketing for ICE Trikes

ICE Trikes manufactures six different models of recumbent trikes from its HQ in Falmouth for over 25 years. ICE is an employee owned and B-Corp certified company. Phil says, “It’s a joy working for such an amazing company. We literally change people’s lives every week. The drive and momentum of our accessible cycling partnerships and the ability to work with the most experienced accessible and disability dealers who really know how to ensure each rider gets the best trike to suit needs is a perfect match and is one of the best things about my job.”

“I’m proud to have developed the official partnership with British Cycling Limitless disability programme. A first ever partnership for British cycling with an adaptive cycle manufacturer. ”

ICE sells its trikes to around 32 countries and it’s a joy to see riders around the world enjoying them. The VTX is Officially the fastest trike in the world, in holding Guinness World Records in several WUCA categories and events and the ICE Polar Cycle we built for Maria Leijerstam, now the ICE Full Fat was the first bike ever to cycle to the South Pole! (Google it!)

BBC Paralympics TV presenter JJ Chalmers rode his ICE Trike to win gold in the 2014 London Invictus Games.

Cycling UK’s top 100 women in cycling ‘CeCe Balfour’ rides an ICE Trike. Previously she was unable to independently ride on her own, now she is leading rides in the New Forest on her electric ICE Trike.

Phil says, “We help people ride for the first time, ride again, set world records, win gold medals at the Invictus Games or even help trailblazing ICE Trike riders cycle to the ends or very top of the earth.

Our Trikes are perfect for performance cycling, touring, accessibility cycling, commuting and even going off road in style.

In a nutshell. Comfortable and accessible cycling. ICE Trikes are built by cycling lovers to give the very best rider experience, regardless of your age or ability.

Kadeena Cox

Kadeena Cox

Kadeena is four-time Paralympic Champion, and World Champion.

 

Kadeena became the first person in 32 years to win 2 gold medals in 2 different sports at a Paralympic Games; winning the T38 athletics 400m and C4 cycling 500m time trial at Rio 2016, setting new world records in both. Her time in cycling was faster than any Team GB able-bodied rider has ridden at an Olympic or Paralympic Games; not bad for somebody that ‘only got on a bicycle as a form of rehab’ 18 months earlier. Her domination as the leading Para-athlete in the world continued again at Tokyo 2020 and Paris 2024, where Kadeena came away with Paralympic gold medals and World Records at both events.

With an incredible story of strength and resilience, Kadeena is a figurehead of the Paralympic movement. An able-bodied athlete just two years prior to Rio 2016, Kadeena set her sights on securing a place on the Team GB Winter Olympic team but heartbreakingly suffered a stroke and was subsequently diagnosed with MS. Not letting anything stop her from achieving her dreams, Kadeena is now making enormous strides in the world of para-sport and has countless World Championship and Paralympic medals across two sports.

Much more than an athlete, Kadeena is a figurehead for breaking barriers and is the only black British athlete to ever win a gold medal in the Olympics/Paralympics cycling. Wanting to use her platform to provide positive change and help to diverse ethnic communities, Kadeena founded the KC Academy; providing ethnically diverse athletes more opportunities in cycling.

Away from the track, Kadeena has a huge passion for cooking, baking and all things food-related and secured the prestigious title of being crowned Celebrity Masterchef Champion in 2021. A role model for millions, Kadeena is a true inspiration for all proving that if you set your mind to a goal, anything is possible.

Markus Stitz

Markus Stitz

Growing up in East Germany, Markus soon discovered the freedom a bike could give him, even as a child living right behind the Iron Curtain. He made Scotland his home in 2009 and after mapping his first bikepacking route, the Capital Trail, he went on a lap of the world on a single speed bike, cycling 34,000km across 26 countries in less than a year, fully self-supported.

In 2019/20 he successfully completed the Highland Trail 550, the Silk Road Mountain Race and the Atlas Mountain Race – three of the hardest bikepacking races in the world – all in the course of a year.

Since then he has portrayed gravel riding and bikepacking in Britain in various short films, magazine articles and his book ‘Great British Gravel Rides’. His latest book is ‘Bikepacking Scotland’, is a compilation of 20 inspiring bikepacking routes across Scotland.

 

In 2023/24 Markus has designed the Route YC Adventure Route and organises a series of bikepacking events – the Dirt Dashes.

Dame Laura Kenny

Dame Laura Kenny

Dame Laura Kenny is Britain’s greatest ever female Olympian and the first British woman to win gold at three consecutive Olympic Games. Alongside her 6 Olympic medals (5 gold, 1 silver), during her stellar career, Dame Laura also achieved 7 World titles, 14 European titles and 2 Commonwealth titles, and is one of the all-time velodrome greats.

Laura’s journey to Olympic stardom began in her teenage years, where she quickly rose through the ranks, representing Great Britain at major international events, including the Olympics, where she made her debut at the 2012 London Games, winning two gold medals in the team pursuit and omnium events. At the 2016 Rio de Janeiro Olympics, she again claimed two gold medals in the same events.

After giving birth to her first son Albie in 2018, Laura returned to the track once more for Tokyo 2020, and despite being hampered by crashes, broken bones and the Covid-19 pandemic, Laura sensationally defied the odds to capture yet more Olympic gold, winning the Madison, cementing her position as the most decorated female British Olympian of all time.

Laura was named in 2022 New Years Honours list, receiving her Damehood in May 2022 for services to cycling.

Laura resides in Cheshire with her husband and fellow Olympic great Sir Jason Kenny and their two sons, Albie and Monty.

The Athertons

The Athertons

The Atherton siblings – Gee, Rachel, and Dan – are synonymous with extreme sports, particularly mountain biking. Hailing from the rugged terrain of Wales, they’ve collectively conquered the most challenging courses and left an indelible mark on the world of downhill mountain biking.

Ben Deakin

Ben Deakin

Ben Deakin is a professional Mountain Bike Rider who is a former Royal Marine Commando, From being shot on the battlefield of Afghanistan to racing his bike as an Elite Downhill racer with a number of podiums nationally and internationally to his name, He’s made the transition to making a career from riding his bike around the world and documenting it through the means of social media! #OiOi

Jamie Ramsay

Jamie Ramsay

Jamie is an award-winning Endurance Adventure Athlete, presenter, public speaker and brand ambassador. He has completed over 51,000km of human-powered adventuring in 31 countries and 30 different adventures. He is a runner, bikbacker, hiker, ski tourer, paddleboarder and mountaineer.

 

About Jamie: After 12 years working for an international communications agency, he wasn’t happy with the direction of his life and realised if he didn’t make some drastic changes then things would continue to spiral downwards. His solution was to quit his job in 2014 (after being promoted to Partner), fly to Vancouver and run 17,000km to Buenos Aires solo and unsupported.

 

Following the success of this adventure, Jamie has dedicated his life to pushing his perceived boundaries. Each adventure he undertakes is designed to challenge him in new ways.

 

Over the years, Jamie has worked with a number of notable global and UK brands including Microsoft, Land Rover Mobile, Gore Wear, Cotswold Outdoor and Whole Earth.

 

Jamie’s Adventure CV:

  • Jamie has completed 51,500km of human-powered adventures
  • Jamie has completed 32 adventures in 31 countries.
  • Since 2014, Jamie has run the equivalent of 484 marathons
  • … and cycled the equivalent of cycling around the world

 

Running Adventures Completed: (20,680km)

  • 2004: Stockholm Marathon
  • 2006: Paris Marathon
  • 2011: Lewa Safari Marathon
  • 2013: 240km Vietnam Run (solo + unsupported)
  • 2014-15: 17,000km “Running the Americas” (solo + unsupported)
  • 2016: 700km Three Peaks Run (solo + unsupported)
  • 2016: 100km CCC with Mizuno
  • 2016: 430km Scottish Isles Run (solo + unsupported)
  • 2016: Endure24 (135km in 24 hours)
  • 2016: Medoc Marathon with The Wine Show
  • 2017-18: 265km Transalpine run (2017+2018)
  • 2018: 400km Cape Wrath Ultra (3rd)
  • 2018: 237km Towpath Challenge
  • 2018: 120km GR221 (solo + unsupported)
  • 2019: 620km Run across Iceland (unsupported)

 

Cycling Adventures Ridden: (29,693km)

  • 2016: 600km from Edinburgh to London
  • 2017: 3800km solo across South America
  • 2018: 500km UK Cycle tour
  • 2018: 900km from London to SW France
  • 2019: 4027km solo across Australia
  • 2020: 1900km solo ride to the Alps
  • 2021: 512km cycle to Andorra
  • 2021: 10,000 solo ride around the UK for Whole Earth + TeamGB
  • 2022: 7034km solo cycle across the USA
  • 2023: 420km solo cycle over Pyrenees in Winter

 

Hiking Adventures Trekked: (1200km)

  • 2017: 400km with camels in Mongolia
  • 2019: 800km of the Hayduke Trail in Utah

 

Mountains over 5000m Summitted:

  • Aconcagua – 6962m
  • Chimborazo – 6268m
  • Cotopaxi – 5897m
  • Cayambe – 5790m
  • Illiniza Norte – 5126m
  • Cerro Bonete – 5000m

 

Some non-adventure highlights:

  • Being hugged by Prince Harry at the launch of Heads Together charity campaign
  • Being kissed on the cheek by Holly Willoughby when interviewed on This Morning
  • Handing out Duke of Edinburgh gold awards on behalf of the Earl of Wessex at Buckingham & St James’s Palace
  • Giving a talk at the Edinburgh University TedX event
  • Co-presenting The Wine Show
  • Supporting CALM charity – Campaign Against Living Miserably
  • Picking litter with Trash Free Trails
  • Being Awarded Scottish Adventurer of the Year
Darren Hyland

Darren Hyland

Darren has been involved with bikes for as long as he can remember, as a youth he raced BMX and then in his late teens he moved into triathlon. He has been a keen mountain biker for over 30 years.

He perused a career in education, teaching engineering amongst other things. However bikes have always been his passion and after teaching for 20 years he left to follow this dream.

Initially spending 5 years working as a bike mechanic, during this time he set up his own mobile mechanics business. This In turn led to him becoming a Cytech trainer and educator delivering Cytech training in Milton Keynes.

Ed Clancy OBE

Ed Clancy OBE

Ed Clancy OBE is the most successful Team Pursuit cyclist in history, having won gold with Team GB at three successive Olympics. 2021 marked his sixteenth year as part of Team GB and he competed in his fourth Olympic games in Tokyo. In the London 2012 Olympics, Ed also won a bronze medal in the Omnium.

In total, Ed is a five-time Team Pursuit World Champion (2005, 2007, 2008, 2012 and 2018) and four-time European Champion (2010, 2011, 2013 and 2014). He has also won World (2010) and European (2011) titles in the Omnium.

As a professional road cyclist, Ed won the first stage of the 2005 Tour of Berlin, UK National Criterium Championship (2010) the Herald Sun Prologue (2018). He notably was a rider for JLT-Condor from 2011 to 2018.

Ed was born in Barnsley in 1985 and grew up in Yorkshire. From an early age he loved bikes and cycling, but he wouldn’t compete seriously until he was scouted by British Cycling at the age of 16. He won his first gold medal with the Great Britain Team Pursuit squad at the 2005 World Championship, aged 20.

In September 2015, Ed was forced to undergo emergency back surgery after injuring his disc at a training camp. Although he went on to win an historic third gold medal in Team Pursuit at the Rio Olympics in 2016, Ed described his injury as something he would have to work to overcome constantly from that point on.

Ed retired from Team GB in August 2021, whilst at the Tokyo Olympics. His last professional race was in December 2021 as part of the inaugural Track Champions League competition in London.

Since retiring, Ed has continued to collaborate with British Cycling, contributing to their Research and Innovation, Events, and Commercial teams. He also serves as a consultant for British Triathlon.

In January 2022, he co-founded a performance consultancy business with his long-time mentor and business partner, Phil Kelly. Ed is a proud ambassador for Cycle Accident Management Services (CAMS), an organization that aligns with his passion for making cycling accessible and safe for everyone. CAMS shares Ed’s commitment to removing barriers for vulnerable road users and promoting safety on our roads.

In February 2023, Ed was appointed Active Travel Commissioner for South Yorkshire, a role that perfectly complements his advocacy work and dedication to creating a better environment for cyclists and all road users.

Ian Tierney

Ian Tierney

Rebecca Charlton

Rebecca Charlton

Moderator, Event host, Cycling TV presenter & journalist

Rebecca can be found regularly moderating and hosting large-scale stage panel sessions and Q&As at events such as Rouleur Live, The National Cycling Show and other corporate brand launches. She also presents cycling coverage on channels including Eurosport/Discovery and ITV, and led the in venue commentary at Ford RideLondon.

Having raced in several disciplines of competitive cycling from a young age Rebecca brings a particular wealth of knowledge on the sport. Rebecca is also a popular contributor on Road CC, including presenting online content pieces and recently as the face of  Bump and Ride series documenting her pregnancy journey and cycling and sharing valuable experiences. Rebecca also wrote for the record-breaking Rouleur Issue 101, and has also co-written two cycling fitness books with Bloomsbury.

Lee Niven

Lee Niven

Having started out as an apprentice at a local bike shop and working his way up to becoming a UCI World Cup Mechanic, all whilst being a passionate and experienced cyclist himself, Lee’s career in and around bikes has spanned 35 years covering a variety of roles. Now owning his own bike shop and running one of Cytech’s training locations, Spokes People (formerly PJCS), Lee delivers bike mechanics training to a variety of people ranging from enthusiasts wanting to look after their own bikes to professionals looking to further their own careers.

 

Join Lee, at the National Cyclin Show, as he heads up workshops and sessions in the Bike Clinic, giving you all the advice and guidance you need to keep your bikes in top form.

Anna Glowinski

Anna Glowinski

I have been cycling for as long as I can remember, it was always a fun family activity for me growing-up. From velodrome to cyclo-cross, MTB to road racing, I spent my childhood developing a passion for two-wheels. As an adult, I´ve been particularly attracted to the adrenaline side of bikes, pushing my limits on jumps, mountainsides and learning tricks, which led to my first TV role on ITV´s The Cycle Show and the lab rat who was sent to try out all the weird and wonderful (and often scary) things that cycling has to offer. I spent 5 years as a cycling TV and video presenter, exploring some of europe’s finest cycling locations and talking to some of the most amazing minds and bodies within this sport.
I believe that cycling is for everyone, it is an activity that is suitable for every personality and body type, you just need to find what is right for you. Long distance over-night adventures or a trip to the park with the kids, death defying feats or tandem trips for the visually impaired, cycling is and can be accessible to all. You just need to hear the right story or follow the right person to be inspired into spending more time in the saddle and having fun.

Agenda

There will be unmissable sessions across all the show feature areas:

The Inspiration Stage

The Bike Clinic

The Bikepacking and Adventure Biking Zone

Fusion Freestyle Performances

CPR Workshops

Take a look at the weekend's stage schedules below:

Take a look at the assortment of sessions and demos taking place across the weekend below. Timings are to be confirmed, and we still have a few exciting announcements to make, so make sure to keep checking back on this page to keep up to date.

Saturday

9:45 - 10:00

Welcome to the National Cycling Show 2025

The Cycling Stage

Sponsored by High 5, GT85

Anna Glowinski

Rebecca Charlton

10:00 - 10:45

Fireside chat with MTB superstar Ben Deakin

The Cycling Stage

Sponsored by High 5, GT85

Ben Deakin

11:15 - 12:00

Presented by CAMS - Fireside chat with track star Ed Clancy

The Cycling Stage

Sponsored by High 5, GT85

Ed Clancy OBE

12:30 - 13:15

Bikepacking the World

The Cycling Stage

Sponsored by High 5, GT85

Markus Stitz

14:00 - 14:45

The Atlas Mountain Race

The Cycling Stage

Sponsored by High 5, GT85

Jamie Ramsay

15:15 - 16:00

Fireside chat with cycling legend Laura Kenny

The Cycling Stage

Sponsored by High 5, GT85

Dame Laura Kenny

Sunday

9:45 - 10:00

Welcome to the National Cycling Show 2025

The Cycling Stage

Sponsored by High 5, GT85

Rebecca Charlton

Anna Glowinski

10:00 - 10:30

Fireside chat with Kadeena Cox

The Cycling Stage

Sponsored by High 5, GT85

Kadeena Cox

11:00 - 11:45

Wheels for all panel - Ian Tierney, Bob Griffin, Phil Zschiesche, Chris Ironton

The Cycling Stage

Sponsored by High 5, GT85

Ian Tierney

Bob Griffin

Phil Zschiesche

Chris Ironton

Wheels For All

Tomcat

12:00 - 12:30

Fireside chat with The Lion of Flanders

The Cycling Stage

Sponsored by High 5, GT85

Johan Museeuw

VISITFLANDERS

13:15 - 14:00

The Future of Women's Cycling: Unlocking Potential Through Fair Funding

The Cycling Stage

Sponsored by High 5, GT85

Her Spirit

Mel Berry

Lily Rice

Hannah Milton

Oliver Moore

14:15 - 15:00

Taking on The Tour De France Femmes as an Amateur Cyclist

The Cycling Stage

Sponsored by High 5, GT85

Catherine Bennett

Rebecca Charlton

15:15-16:00

Fireside chat with MTB royalty - The Athertons

The Cycling Stage

Sponsored by High 5, GT85

Dan Atherton

Gee Atherton

Rachel Atherton

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