Which Hall are you in?
The show is in Hall 2
What are the Show opening times?
The show will be open 9am – 5pm on both Saturday 22nd and Sunday 23rd March 2025
Will there be food stalls?
Yes, there will be a number of NEC-managed food stalls, and some of our exhibitors will sell packaged food items.
Will I need ID?
We don’t require ID to gain entry to the Show.
Is there a cloakroom?
The NEC has a cloakroom before you enter the Show. Visitors with a VIP Ticket will have access to a VIP Cloakroom in the VIP Lounge.
Do I need to book to see a speaker?
No, our theatres are built into the exhibition hall and therefore free and accessible for all show visitors. The theatres do have limited seating, which will be allocated on a first come, first serve basis.
How are you working to reduce the carbon footprint at the show?
From working with the venue, looking at ourselves and collaborating with exhibitors. But here's the thing... Visitors' travel is the biggest carbon emitter of each show. So we need your help. Taking the train instead of driving will reduce the emissions of your journey by around 80%. The NEC is a 5 minute walk from Birmingham International train station or 90 seconds by the free air-rail walk. If you need to drive, car share with friends and reduce your impact by 50%. There's a great network of cycle and footpaths in the area and bike racks are near the entrance. There are also electric car charging point and more to come in the future...
My question isn’t here
If you still have a question, please email us on info@nationalcyclingshow.com
Can I bring children with me?
Any adult can bring a child under 16 without charge, you can book this ticket when you book your own ticket through See Tickets. Please note children under the age of sixteen need to be supervised at all times.
When will I get my ticket?
Tickets will be sent out a week before the event, bring your ticket along to the Show either printed or on your mobile.
I haven’t received my tickets / I have lost my ticket / I want to amend my booking
The team at See Tickets would be happy to help you with any ticket enquiries here: https://nationalcyclingshow.seetickets.com/customerservice
How do I get to the NEC and what facilities are available?
POSTCODE: B40 1NT
What about car parking?
You should park in the NEC car parks. The NEC has additional information on parking, but if you’re travelling by coach please email us. Please be aware the NEC charge for parking. You can book your parking at preferential rates in advance.
What about bike parking?
The NEC are providing additional bike racks for secure bike parking. These will be located outside the main entrance to the atrium and will have NEC security staff close-by. Locks are not provided however so please bring your own.
Hotels
We've officially partnered with EventBeds™ by NuBreed Hotels to give this year’s Exhibitors and Attendees access to exclusively discounted hotels at selected properties near to the event.
Save up to 30% and fully flexible rates are available. Due to increasing demand we'd recommend booking soonest through the EventBeds™ booking widget below or you can contact their Concierge Team directly at contact@nubreedhotels.com with your requirements. Their office hours are Mon-Fri, 9am - 6pm.
Is the venue accessible?
The NEC aims to be fully user-friendly for visitors with access needs. This is a quick guide to some of their facilities
Will you have a quiet space available?
We will have small area reserved should a visitor need a few moments away from the Show floor – to find out more about this or speak to the team contact ashley.cox@raccoonmediagroup.com
Can I bring my pet?
Only support animals are allowed inside the Hall.
Take a look at the features for The National Cycling Show 2024.
Check back to this space soon for a refreshed list of features for the 2025 event
The Cycling Stage
Sponsored by High 5, GT85
The Bike Clinic
Bikepacking and Adventure Biking Zone
BMX & MTB Live Performances
Showcase Alley
Sponsored by ABUS
Cycling and Adventurous Training
Sponsored by Army Cycling Union
The Inclusive Cycling Hub
Recycling Centre
Sponsored by Preloved Sports CIC
Her Spirit Zone
Sponsored by Her Spirit
The Bike Shed Cafe
The Meet & Greet Zone
Demo Track
UK Flatland BMX Championships
Outdoor Stage
The National Outdoor Expo
Located in the National Outdoor Expo in hall 1, the Outdoor Stage features celebrity speakers and adventurers who will tell you their stories. This is your chance to be inspired and motivated by some of the world’s greatest outdoor enthusiasts.
There will also be a chance to ask your questions and also meet the stars after their presentation for that all important autograph and selfie.
Click here to view the schedule.
Sponsored by
Come and see what cycling and Adventurous Training means to the British Army. At our stand you can talk to serving soldiers about the outdoor skills they use in their day jobs and the sports the Army supports them to pursue.
Did you know that the Army had three teams entered in the World’s Toughest Rowing Race? Come and look inside the boat used by the Royal Engineers transatlantic rowing team,
Cycling isn’t just a sport in the Army, come and see an electric stealth bike from 16 Air Assault Brigade or what you think of our operational rations. We've also got a display of the issued equipment used in the most challenging of operational conditions.
Feeling competitive? Test your skills on a Concept 2 Rower, Watt Bike or one of our bouldering challenges.
NEW for 2025 - we now have a dedicated demo area within the show hall. Seen your perfect bike on display? Ask if they will let you have a go before you buy it! We also will have some of the bike brands holding demo stock within the area so a great way to try something new and speak to the experts face to face!
Head to the Tredz stand at D20 to browse a fantastic range of bikes, clothing, accessories and components for men, women and children. Reps from the following brands will be on hand to help you find the perfect fit for you.
Sponsored by
Zwift is the app that makes indoor cycling fun. Join millions of people in an immersive 3D world and challenge yourself on epic climbs and endless roads, all from the comfort of your home. With racing, group rides, interval workouts, and structured training plans, Zwift delivers serious fitness results. Whether you’re a seasoned cyclist or just starting, Zwift makes getting fit fun and engaging.
Ready to join the fun? Visit us at the National Cycling Show 2024, Stand E60, and discover how Zwift can revolutionize your indoor cycling experience. See you there!
Sponsored by
Pure Electric
Globally award-winning e-scooter brand, Pure Electric, will be showcasing their latest, most innovative e-rides. Adam Norris, founder of Pure and father of Lando Norris, has revolutionised the way we travel with a new, game changing riding position and the world’s most compact e-scooter. Visit their stand (E80) to check out the range and experience it for yourself. Test rides available!
NEW for 2024, the Cycling Events Alley is a place for you to plan your 2024/25 cycling calendar.
Here you can talk to experts, identify and sign up for cycling events happening throughout the UK and further afield at the show.
The Bike Shed Café, at the centre of the show, is a great meeting point and the perfect place for a community catch up! Come and meet other visitors while you relax, unwind and refuel with our selection of food and drinks available to buy.
Fasttraxx will be joining us for an adrenaline-fueled experience with their exclusive, handcrafted Modular BMX/ MTB/ Jump Bike Pump Track!
This unique setup offers a thrilling ride for everyone from beginners to seasoned bike enthusiasts so head over to the Pump Track feature to jump on and have a go.
Bikes and helmets are provided to ensure you have a safe and exhilarating time on the track. Whether you’re looking to test your skills, learn new tricks, or just enjoy a taste of fun and excitement, the NEW for 2024 pump track feature is the perfect playground.
Don’t miss this opportunity to ride on a one-of-a-kind track, crafted to deliver an unforgettable cycling adventure. Head to K10 on the floorplan. Suitable from 8 years upwards.
Our mission is to build a sustainable model that uses Preloved Sportswear to provide inspiration, opportunities and support to others.
To use fitness as a driver for positive change to enable people to fulfil their potential whilst protecting our communities.
We understand that cycling, running and fitness in general has become extremely popular and we know how important fitness is to improve a person’s mental health. Unfortunately, with this increased popularity, comes an increase in unnecessary waste but we can all play our part in helping reduce unnecessary waste, protecting our local environment and preserving what we can for future generations.
You can help us achieve our mission by:
You can donate your Preloved Sports clothes, footwear and accessories at our stand E73 at The National Cycling Show.
Please ensure all items are clean and any footwear are paired.
Follow us on our socials to see where everything goes.
Brought to you by
One size does not fit all!
At Lake we match the fit to the function of every shoe we make. The footwear comfort & performance needs of cyclists are not only dependent upon the type of riding they will do, but also their gender & how hard they ride.
Find Your Fit with Lake Cycling
We will be offering free shoe fit consultations throughout the day as well as displaying the latest products we have to offer.
There will be the opportunity to purchase shoes on the day after your shoe fit consultation, we operate a fit first policy to ensure you are wearing the right model and size!
To view the full Lake line up visit the website.
Beginner's BMX Competition. For those who wish to take part you can bring your own bikes or use our bikes and safety equipment provided on the day to get involved and enter your first BMX competition and learn the very basics with the current national BMX flatland champion and 3 x Guinness world record holder Matti Hemmings. .
Sponsored by
Bikeability
Immersive cycle training using virtual reality technology: a partnership between the Bikeability Trust and Brunel University, London
The Bikeability Trust is working in partnership with Dr Dan Bishop of Brunel University London, to generate evidence that immersive cycle training using virtual reality technology can complement and augment existing Bikeability training for children. It makes them more observant, more aware, and more confident cyclists. The immersive training also enhances children’s attitudes towards cycling on roads.
During the training, the children experience real-world scenarios viewed from a cyclist’s perspective, as they cycle on a static bicycle. They hear pre-recorded instructions that prompt them to look around and become more aware of their surroundings. Dr Bishop and his colleagues have also ‘gamified’ the experience, such that the children collect points, manifested in a series of reward sounds, if they look in the right places at the right times. Unsurprisingly, this gamified approach has proven popular with adolescents, a notoriously difficult group to engage with vis-à-vis cycling as a mode of active travel.
At The National Cycling Show 2023, Dr Dan is bringing immersive cycle training to the activity floor, giving guests the chance to try out the virtual reality training themselves.
Sponsored by
Our Showcase Alley is the perfect place to explore the latest innovations in cycling technology to retro colourways. You can check out the newest carbon fibre frames, high-performance wheels, and cutting-edge suspension systems. A mini bike gallery with supporting information to really get your wheels spinning. The brands with bikes display in the Showcase Alley are at the event exhibiting so make sure that you check them out on their stands too if you want to find out more info.
SHOWCASE ALLEY
Allroad Ti
SHOWCASE ALLEY
KEB 590 Pro
SHOWCASE ALLEY
The Skinny Reynolds 853
SHOWCASE ALLEY
Whyte G-180 S 2025
SHOWCASE ALLEY
GT Sensor Comp Alloy 2024
SHOWCASE ALLEY
The Quella Roadster
SHOWCASE ALLEY
Atherton Bikes S.200
SHOWCASE ALLEY
Wo – Fat Bike
SHOWCASE ALLEY
MiRiDER 24GB3
SHOWCASE ALLEY
Delite5 GT pinion
SHOWCASE ALLEY
RKT 9 RDO – 4-STAR SHIMANO XT
SHOWCASE ALLEY
Vielo V+1 Race Edition – Gravel Bike of the year
Sponsored by
Cycling coaching to help you become a better cyclist, with more power and more endurance
Take your cycling up a level with expert training advice and guidance from Rowe & King – the coaching company co-founded by INEOS Pro – Luke Rowe, Olympic Champion – Dani Rowe (nee’ King), Matt Rowe and father Courtney.
At the show, the Rowe & King Team will be offering;
Sponsored by
Meet Co-Founders Mel Berry and Holly Woodford and chat to them about your cycling adventures
Download the NEW Her Spirit app and pick up a FREE gift from High 5
Have a go on the Zwift Ride -The always-ready smart bike from Zwift is an all-in-one indoor cycling setup that makes fitness seriously fun and test your endurance cycling legs
Chat to Her Spirit partners Chase The Sun organisers about our shared mission to get more women taking part in this event in June
Meet up with other women who love cycling as much as you do.
Your bike is the perfect tool to access the world and explore beyond your local routes and segments. At the Bikepacking and Adventure Biking Zone, hear tips and advice on how to get started.
Learn how to travel the world by bike, what gear to look for, and top destinations, from a schedule of fun, informative seminars, meet and greets and question and answer sessions across the weekend.
11:00 - 11:30
How to Access the World through Bikepacking - Expert advice from Conor Murphy
Bikepacking and Adventure Biking Zone
12:00 - 12:30
Niner MTB vs Gravel - featuring: Wide Open Magazine
Bikepacking and Adventure Biking Zone
13:15 - 14:00
Paths for Everyone - Inclusive adventures on the National Cycle Network
Bikepacking and Adventure Biking Zone
14:45 - 15:30
Interview and book signing with Bikepacking legend Markus Stitz
Bikepacking and Adventure Biking Zone
10:45 - 11:30
Interview with Jamie Ramsay
Bikepacking and Adventure Biking Zone
12:00 - 12:30
How to Access the World through Bikepacking - Expert advice from Conor Murphy
Bikepacking and Adventure Biking Zone
13:15 - 14:00
Interview and book signing with 'The World at 15mph ... ish' author Naomi Johnson
Bikepacking and Adventure Biking Zone
14:30 - 15:15
Niner MTB vs Gravel - featuring: Wide Open Magazine
Bikepacking and Adventure Biking Zone
Get ready to experience the transformative power of inclusive cycling.
The Inclusive Cycling Hub, a collaborative effort between Tomcat, Van Raam, Ice Trikes and Wheels for All, will showcase innovative cycling solutions designed to break barriers and empower individuals of all abilities to enjoy the thrill of riding.
The four organisations share the belief that everyone, regardless of disability or mobility condition, should have the opportunity to experience the joy and freedom of cycling. The hub will feature a diverse range of specially adapted cycles from Tomcat and Van Raam, supported by the expertise of Wheels for All leaders and volunteers
The hub will feature a diverse range of specially adapted cycles. Brands in this area include:
For details on joining us in the Wheels for All Hub, please contact Addie Brake - addie.brake@raccoonmediagroup.com
Sign up for a live demonstration and hands-on practical workshop on how to perform CPR (cardiopulmonary resuscitation) and use an AED (automated external defibrillator) which will mean you leave the show equipped with the knowledge, skills and confidence to potentially save a life.
You do not need any previous experience to attend and the sessions are provided in a friendly, non threatening environment. Everyone should know what to do in the event of an emergency. This will be time well spent in between enjoying all the other Show attractions!
Book your workshop here
Your first stop for mechanical instruction and advice, The Bike Clinic will be open across the weekend of the National Cycling Show.
The Spokes People team, headed up by master mechanic and Cytech instructor and assessors Lee Niven and Darren Hyland, will deliver workshops and sessions for both experienced cyclists and first time tyre changes.
Some sessions will take the form of hands on workshops, where the Spokes People team will run through Cytech accredited practice and advice for you to take back to your garage. Other sessions will feature seminars, workshops, brand-specific demos and ask-anything sessions with professional cyclists, trainers and mechanics.
Learn the must-know basics to keep your bike running smoothly! This hands-on session covers tire care, chain lubrication, and general upkeep to help you ride safely and confidently. Perfect for beginners and everyday cyclists.
Keep your bike shifting smoothly with this focused session on drivetrain care. Our team of Spokespeople mechanics will guide you through cleaning, lubricating, and adjusting your gears to enhance performance and longevity. Ideal for anyone looking to reduce wear and improve efficiency.
Come armed with your own bike maintenance and technical questions to pose to our team of expert mechanics. Lee and Darren are excited to share lessons and advice from their decades of experience servicing and maintaining bikes at all levels of cycling.
A well-maintained bike is a safe bike! This session teaches you how to perform a pre-ride safety check, identify potential issues, and ensure your bike is roadworthy. A must for every cyclist, whether commuting or riding for fun.
Learn the must-know basics to keep your bike running smoothly! This hands-on session covers tire care, chain lubrication, and general upkeep to help you ride safely and confidently. Perfect for beginners and everyday cyclists.
MiRiDER returns as a feature sponsor at The National Cycling Show 2024. MiRiDER is all about the excitement of compact e-bikes, and is gearing up to astound visitors with an interactive stand showcasing the entire range, including the MiRiDER One - winner of the Auto Express - Best Buy 2024, the GB3 and the brand-new launch of the MiRiDER 24.
Prepare for an unforgettable experience as the team welcomes you into the spacious test track and showroom area. Step into the multi-award-winning realm of MiRiDER as you are guided through the full collection with demonstrations of the e-bikes and their innovative features plus a variety of stylish accessories.
The team are also very excited to unveil an exclusive special edition range, designed to elevate the aesthetics of the standard colour options with eye-catching graphic packs and premium upgrades.
Once you've taken a look at the range, you can experience MiRiDER first-hand and take one of the e-bikes for a spin on the impressive 120m test track. Cruise along with ease and smoothly navigate the corners, and for that extra adrenaline kick, there is even a nifty ramp. Once you try a MiRiDER there is no going back to regular riding. It's the perfect opportunity to experience the full capabilities of the MiRiDER collection in a safe and dynamic environment. Get ready to ride into a world full of fun and adventure with MiRiDER!
Brought to you by
Professional BMX Flatland Rider and former UK & Welsh Flatland BMX Champion and multiple Guinness World Record holder Matti Hemmings will be offering fast-moving, fun and innovative BMX Flatland workshop for all ages throughout the show that will boost self-confidence and fire the aspirations of all ages.
The National Cycling Show gives visitors the opportunity, not only to hear from their heroes, but also to meet the speakers after they have been on stage. Located on stand I80, the Meet & Greet Area will operate on a first-come-first-served basis and gives visitors an opportunity to ask questions, get autographs and generally interact with our All-Star line-up across the two days.
If trails, pump tracks and tow-paths are more your style, The MTB, Gravel and BMX Stage is the ideal place for you to learn new skills and hear from some of the world's top riders. Across the weekend this stage will host interviews, brand-showcases and skills sessions to enhance your riding.
Sponsored by:
The Cycling Stage will host interviews, workshops and advice across the weekend of the National Cycling Show. Hear inspirational stories from Olympic legends and skills, training and advice to make sure that you are a part of the next breakaway.
9:45 - 10:00
Welcome to the National Cycling Show 2025
The Cycling Stage
Sponsored by High 5, GT85
10:00 - 10:45
Fireside chat with MTB superstar Ben Deakin
The Cycling Stage
Sponsored by High 5, GT85
11:15 - 12:00
Presented by CAMS - Fireside chat with track star Ed Clancy
The Cycling Stage
Sponsored by High 5, GT85
12:30 - 13:15
Bikepacking the World
The Cycling Stage
Sponsored by High 5, GT85
14:00 - 14:45
The Atlas Mountain Race
The Cycling Stage
Sponsored by High 5, GT85
15:15 - 16:00
Fireside chat with cycling legend Laura Kenny
The Cycling Stage
Sponsored by High 5, GT85
9:45 - 10:00
Welcome to the National Cycling Show 2025
The Cycling Stage
Sponsored by High 5, GT85
10:00 - 10:30
Fireside chat with Kadeena Cox
The Cycling Stage
Sponsored by High 5, GT85
11:00 - 11:45
Wheels for all panel - Ian Tierney, Bob Griffin, Phil Zschiesche, Chris Ironton
The Cycling Stage
Sponsored by High 5, GT85
12:00 - 12:30
Fireside chat with The Lion of Flanders
The Cycling Stage
Sponsored by High 5, GT85
13:15 - 14:00
The Future of Women's Cycling: Unlocking Potential Through Fair Funding
The Cycling Stage
Sponsored by High 5, GT85
14:15 - 15:00
Taking on The Tour De France Femmes as an Amateur Cyclist
The Cycling Stage
Sponsored by High 5, GT85
15:15-16:00
Fireside chat with MTB royalty - The Athertons
The Cycling Stage
Sponsored by High 5, GT85
Do I need to book to see a speaker?
No. Our speaker sessions are accessible for all show attendees, seats are limited however so we suggest arriving at the stage 5/10 minutes before the speaker you want to see is on to claim a seat. There is plenty of standing room available too.
Will I be able to meet the speakers after they have been on stage?
The Meet & Greet Area will operate on a first-come-first-served basis and gives visitors an opportunity to ask questions, get autographs and generally interact with our All-Star line-up across the two days.
Is there a timetable of the sessions?
Yes, head to the agenda page on our website to view the speaker schedule. There will also be printed boards at the Inspiration Stage at the show with the schedule.
Over two days, we will have a wide range of speakers and celebrities as part of an unmissable programme of live events to engage and inspire visitors (from beginners to elite). Full programme details will be available in due course. Sign up for our newsletter for future news updates.
Ben Deakin
Dame Laura Kenny
Ed Clancy OBE
Kadeena Cox
Pete Scullion
The Athertons
Anna Glowinski
Catherine Bennett
Chris Ironton
Conor Murphy
Darren Hyland
Duncan McCann
Hannah Milton
Ian Tierney
Jamie Ramsay
Johan Museeuw
John Skelton
Katie Renker
Kierson Wise
Kyrby Brown
Lee Niven
Lily Rice
Markus Stitz
Mel Berry
Oliver Moore
Phil Zschiesche
Rebecca Charlton
Satwant Singh
Want to join the brands below and exhibit at National Cycling Show?
Showcase Alley Sponsor
ABUS
H2
Sponsor
Atherton bikes
G30
Sponsor
Fusion Extreme
A10
Cycling Stage Sponsor
GT85
D31
Sponsor
Her Spirit
F59
Cycling Stage Sponsor
High 5
J42
Awards Drinks Sponsor
Mann Broadbent Insurance
Sponsor
MiRiDER
J14 & H24
Sponsor
Riese & Müller
H10
Sponsor
Sustrans
F58
HEADLINE SPONSOR
V12 Retail Finance
H54
Sponsor
VELO DE VILLE
H20
Showcase Alley Sponsor
ABUS
H2
AddVenture
D4
Alfano Frameworks
D40
Alphascootz
D32
Applied Nutrition Ltd
A28
ARCC Bikes
G40
Sponsor
Atherton bikes
G30
BackPedal
F16
Bay Coffee Roasters
B16
Bikonic
D42
Brick Caps
A14
CAMS
H44
Cycle SOS
C46
CycleTrac
D20
Davis Optometrists with Evil Eye
H46
ENDUOSPORTS
C51
Endura
D10
Epic Paintball Events
A26
Escapade Cycling
A50
Estarli
H30
Fast Suspension
G20
Fenwick’s Ltd
C4
Fettle
G54
Fox Racing
D10
Frame Cycles
E50
Freewheel Holidays
G60
Gavin Sisters- Funki Coffee
F14
Girona Cycling
F12
goodr
A37
Green Commuter
K49
Green Hybrid
E52
Green Wheel E Bikes
J44
GT
D11
Cycling Stage Sponsor
GT85
D31
Heybike
H43
Heybike
H43
Hi-Tail
E54
Cycling Stage Sponsor
High 5
J42
Himiway
E20
Holland & Barrett
C36
Huffy
D48
ICE Trikes
F50
Icebreaker Escapes
G42
IMI Bahr
D33
Juicy Bike
D30
Kona Bicycles
G20
Layer Clothing Ltd
D24
Leicester Round Bike Ride
K42
Leisure Lakes Bikes
D10
LUCA
H31
Magicshine
E56
Making the Most of Now Limited
A48
MAUÁ
A40
Maverick Outdoors Camper Conversions
C52
Sponsor
MiRiDER
J14 & H24
Muscle Mechanics
A12
Nevis Range – Fort William
H40
niner
D48
Northern Monk
A26
One Good Thing
D46
OUCH
A46
Preloved Sports
A44
Prestacycle
C50
Prostate Cancer UK
K51
Quella Bikes
F11
Rehook
H49
Reilly Cycleworks
D13
Reverse Components
G20
Revive Active
D42
RIbble
H56
Ribble Cycles
H56
Sponsor
Riese & Müller
H10
Rolling with The Glen
K44
Roxform
H12
RSPB
A56
Salice
E21
SeeMe Cycle Bicycle Lights
D44
Shand Cycles
I40
Showers Pass
A51
Skarper
H4
Spoke and Solace
A29
Spokes People
C30
St Giles Hospice
A37
Stanley Sports
A17
Sponsor
Sustrans
F58
Synergy Pro360 Performance Nutrition
A42
The Long Run Club
A38
The Marford
G52
theKlub
B15
Tomcat
F54
TurboGaming
A20
HEADLINE SPONSOR
V12 Retail Finance
H54
Van Raam
F54
Sponsor
VELO DE VILLE
H20
Velorim Ltd
C8
Vielo
H50
Vikon
C41
VISITFLANDERS
J40
Warmthru
K40
We Are One Composites
G20
Wheeee
C40
Wheels For All
F60
WHiCH iNTERiORS
C40
Whyte Bikes
D10
Wild Atlantic Cycling
A36
Woodland Trust
A11
Fox Racing | D10 |
goodr | A37 |
Her Spirit | F59 |
Layer Clothing Ltd | D24 |
LUCA | H31 |
Preloved Sports | A44 |
Salice | E21 |
The Long Run Club | A38 |
Warmthru | K40 |
Hi-Tail | E54 |
Magicshine | E56 |
SeeMe Cycle Bicycle Lights | D44 |
ARCC Bikes | G40 |
CycleTrac | D20 |
Estarli | H30 |
Hi-Tail | E54 |
Juicy Bike | D30 |
OUCH | A46 |
Van Raam | F54 |
Making the Most of Now Limited | A48 |
Preloved Sports | A44 |
RSPB | A56 |
St Giles Hospice | A37 |
Sustrans | F58 |
Wheels For All | F60 |
Woodland Trust | A11 |
Fenwick's Ltd | C4 |
GT85 | D31 |
Fusion Extreme | A10 |
Her Spirit | F59 |
Spokes People | C30 |
ARCC Bikes | G40 |
Brick Caps | A14 |
Warmthru | K40 |
CycleTrac | D20 |
Hi-Tail | E54 |
The Marford | G52 |
Alphascootz | D32 |
ARCC Bikes | G40 |
CycleTrac | D20 |
Estarli | H30 |
Heybike | H43 |
Hi-Tail | E54 |
Himiway | E20 |
ICE Trikes | F50 |
IMI Bahr | D33 |
Juicy Bike | D30 |
Kona Bicycles | G20 |
MAUÁ | A40 |
MiRiDER | J14 & H24 |
OUCH | A46 |
Quella Bikes | F11 |
Riese & Müller | H10 |
Roxform | H12 |
The Marford | G52 |
Tomcat | F54 |
VELO DE VILLE | H20 |
Epic Paintball Events | A26 |
Girona Cycling | F12 |
Leicester Round Bike Ride | K42 |
Making the Most of Now Limited | A48 |
TurboGaming | A20 |
Green Commuter | K49 |
V12 Retail Finance | H54 |
ENDUOSPORTS | C51 |
One Good Thing | D46 |
Davis Optometrists with Evil Eye | H46 |
goodr | A37 |
Salice | E21 |
Alfano Frameworks | D40 |
Estarli | H30 |
ICE Trikes | F50 |
MAUÁ | A40 |
OUCH | A46 |
Reilly Cycleworks | D13 |
Shand Cycles | I40 |
The Marford | G52 |
Vielo - R + 1 | D40 |
ABUS | H2 |
The Marford | G52 |
TurboGaming | A20 |
Van Raam | F54 |
Atherton bikes | G30 |
Estarli | H30 |
Hi-Tail | E54 |
Juicy Bike | D30 |
Kona Bicycles | G20 |
niner | D48 |
OUCH | A46 |
Shand Cycles | I40 |
The Marford | G52 |
Applied Nutrition Ltd | A28 |
Bay Coffee Roasters | B16 |
ENDUOSPORTS | C51 |
Gavin Sisters- Funki Coffee | F14 |
Holland & Barrett | C36 |
Muscle Mechanics | A12 |
One Good Thing | D46 |
Synergy Pro360 Performance Nutrition | A42 |
Davis Optometrists with Evil Eye | H46 |
Her Spirit | F59 |
ICE Trikes | F50 |
Rolling with The Glen | K44 |
The Marford | G52 |
Davis Optometrists with Evil Eye | H46 |
Holland & Barrett | C36 |
Preloved Sports | A44 |
Alfano Frameworks | D40 |
Estarli | H30 |
Hi-Tail | E54 |
ICE Trikes | F50 |
niner | D48 |
OUCH | A46 |
Quella Bikes | F11 |
Reilly Cycleworks | D13 |
Shand Cycles | I40 |
The Marford | G52 |
Vielo - R + 1 | D40 |
BackPedal | F16 |
CAMS | H44 |
Cycle SOS | C46 |
Velorim Ltd | C8 |
WHiCH iNTERiORS | C40 |
AddVenture | D4 |
Bikonic | D42 |
Fenwick's Ltd | C4 |
Green Commuter | K49 |
OUCH | A46 |
Prestacycle | C50 |
Rehook | H49 |
AddVenture | D4 |
Escapade Cycling | A50 |
Freewheel Holidays | G60 |
Green Commuter | K49 |
Layer Clothing Ltd | D24 |
Sustrans | F58 |
VISITFLANDERS | J40 |
Alfano Frameworks | D40 |
WELCOME
Addie Brake
Commercial Director
at Raccoon Media Group
Welcome to the National Cycling Show 2025 brought to you with V12 Retail Finance! A huge amount of work has gone into the show this year to ensure that this is a great day out for people who love bikes, are new to the sport or getting back into it after a break. We hope you love the all-new co-location with the National Outdoor Expo next door.
There is something for everyone regardless of age, ability, background or gender. We strive to be as inclusive as possible showing that there is a bike for EVERYONE!
What’s on offer?
Head over to the Cycling Stage sponsored by High5 and GT85 to hear from amazing speakers and panel discussions including Dame Laura Kenny, Ben Deakin, Ed Clancy MBE, the Athertons and more – go to the ‘Agenda’ button on the Show Guide to see who is speaking, when and where so you don’t miss out.
The show represents a great range of exhibiting brands where you can pick up all the latest gear. Tap into the expert advice on hand at each stand and go home with something new to help you on your cycling journey!
What can I do other than shop?
Plus lots, lots more!
Thank you for spending your time with us and we truly hope you enjoy the fourth edition of the National Cycling Show, brought to you with V12 Retail Finance!
If you’d like to share any feedback about the event (good or constructive) then please do contact me – your feedback is important and helps us build a better event for the future. Look out for the visitor survey post event too.
Thank you again for coming.
Scan the QR code to enter!
Going to the show? Pop along to the V12 stand and look at some of the bikes and merch you could buy if you win! You’ll find us next to the main stage.
T&C’s apply and will be available when entering the competition.
V12 Retail Finance offers credit products. Credit is subject to status and is only available to UK residents aged 18 and over. Minimum and maximum spend applies. Failure to maintain payments may mean charges are incurred, more is repaid than borrowed and it can make future borrowing more difficult.
V12 Retail Finance Limited. Registered in England and Wales 4585692. Authorised and regulated by the Financial Conduct Authority. Registration number: 679653. Registered office: Yorke House, Arleston Way, Solihull, B90 4LH Correspondence address: 25-26 Neptune Court, Vanguard Way, Cardiff, CF24 5PJ.
V12 Retail Finance Limited act as a credit broker and introduces you to Secure Trust Bank Plc, its parent company. If your application is successful, V12 Retail Finance Limited will receive a commission, the amount will vary depending on the product chosen and the amount of credit taken out.
HIGH5 Sports Nutrition are calling all cycle show attendees to jump on their watt bike and see what peak power in kilowatts they can achieve in just 10 seconds. The competition is on and can you get to the top of the leaderboard?!
There will be plenty of HIGH5 fuel to energise you and keep you going. All entries will get a HIGH5 Starter Pack, containing their bestselling and great-tasting energy, hydration & recovery products for you to try. Plus you can enter their prize draw to be in with the chance of winning a Le Col Cycling Kit and a HIGH5 bundle of nutrition goodies worth a huge £300.
Find HIGH5 at stand J42 and take part in their Peak Power Challenge!
Don’t miss out on an exclusive show offer! Visit the ABUS stand (H2) at The National Cycling Show in Birmingham on 22-23 March 2025 and get up to £100 off ABUS helmets. Whether you’re a road cyclist, mountain biker, or commuter, our premium helmets offer top-tier protection and performance. This limited-time discount is available only to event visitors, so make sure to stop by, explore our range, and take advantage of this incredible deal. Upgrade your ride with the best in safety and innovation—come and see us at Stand H2 for expert advice and unbeatable savings!
Don’t miss out on the cyclist’s best kept secret – GT85! You can find the black ‘n’ red team at stand D31 at the National Cycling Show. We’re celebrating 40 years in the business with a competition to win up to £1000 – stop by and see us to find out how to enter! We’ve got free samples, an exclusive competition and if you complete one of our surveys, you could win £100. We look forward to meeting you at the show!
Kyrby is the founder of Momentum Mobility and Rehab, an organisation dedicated to developing the growing activity of Frame Running. She is a keen blogger, her Wheels2Wander blog focuses on adaptive recreation opportunities and accessible adventures across the UK and overseas. Kyrby also works as an accessibility consultant for Disability Inc. a Bristol based Social Enterprise offering services to improve the accessibility of businesses, organisations and events across the UK. In her rather limited spare time Kyrby enjoys travel and distance Frame Running alongside her Jack Russell, Will. She prides herself in never doing any job by halves and taking any opportunities that come her way. In 2024 Kyrby completed a Churchill Fellowship in the USA, publishing her report “The Human Right to Adventure” earlier this year.
Katie Renker is a specialist advisor who provides support for people looking for a cycle that meets their needs.
Satwant Singh is a retired veterinary surgeon who is deeply committed to physical fitness and lifestyle medicine. Previously an international hockey player, he transitioned to cycling after sustaining knee injury while playing squash.
Melanie Berry is the co-founder of Her Spirit. An accomplished cyclist herself, Melanie has taken on challenging events like the L’Étape du Tour and Chase the Sun to raise funds for charity. Through these personal achievements, she leads by example and demonstrates the importance of perseverance, resilience, and pushing beyond limits.
Her Spirit, under Melanie’s leadership, is a strong advocate for women’s safety and has been instrumental in promoting a safe, inclusive environment for women cyclists. With a focus on breaking barriers and fostering empowerment, Melanie continues to champion women’s cycling and strives to create a world where all women feel supported and capable.
“I’m committed to breaking barriers, inspiring women, and showcasing the empowerment that cycling brings.”
I’m Hannah and I work as a cycle mechanic and trainer for Bike Right, and I also co-run a collective called Lady Pedal which puts on events to promote and encourage women in cycling.
Between these roles, I’ve been on a mission to increase diversity in cycling and cycle mechanics for the last few years and have had the privilege of training up a load of amazing women mechanics who are defying stereotypes across Manchester.
You can find me @spannersaurus, and my community work @ladypedal.
I can also be found on https://www.linkedin.com/in/hannahlmilton
Lily Rice dresses Lionesses, Olympians and World Champions. With over 10 years of international design, production and brand experience, Lily is an accomplished, award-winning designer who has worked on both bespoke collections and mass-market consumer wear at sportswear’s highest levels. She creates garments that women really want, making a positive impact in the life of the wearer and on the world of sport – helping women to defy gender stereotypes and social norms, and now sits as the co-founder of ‘The Long Run Club’ – creating *possibly* the world’s most ethical custom cycling kit! She has won many awards, including most recently Designer of the Independent’s “best sustainable running clothes” and overall winner & 220 triathlons “best in test cycling jersey”.
Pete started life in the cycle industry 20 years ago, taking in almost every role going since then. Now a freelance photographer and writer, Trash Free Trails A-Teamer and the engine behind Wideopenmag.
JSA Design
Catherine started cycling in 2018 when she first participated in a sportive to raise funds for Cure Leukaemia. Over the years, she has cycled from London to Paris six times for the charity and in 2024 was part of the first ever team of The Route riders who tackled all stages of The Tour de France Femmes avec ZWIFT, just one day ahead of the professionals! As a dedicated mum of two, with a full-time job, she is passionate about cycling and taking part in events to support those affected by blood cancer.
Niner Bikes Sales & Marketing Manager for EMEA.
Ex MTB racer and Snowboard competitor.
Ambassador for Sport for Nottinghamshire.
Seasoned industry veteran with 28 years’ experience.
Johan Museeuw is a legend of cycling, renowned for his dominance in the Spring Classics and fearless mastery of the cobblestones. With three victories in both the Tour of Flanders and Paris-Roubaix, as well as a World Championship title in 1996, he cemented his place among the sport’s greats.
Known for his power, tactical brilliance, and resilience, Museeuw overcame a career-threatening injury in 1998 to return to the top, further solidifying his legacy. Since retiring in 2004, he has remained an ambassador for cycling, sharing his passion and experience with future generations.
Bikepacking is my meditation. It allows me to connect with myself and the land I am passing through in a way that I never thought was possible. I feel like I am learning so much every day. Whether it be about myself or the places I travel through. I always return home more at peace and connected with mission in life.
My first experience of bicycle travel was in Colombia. A dangerous and volatile place (or so people told me) where I spent 6 months travelling. But I found nothing but kindness and generosity in those Andean mountains. So many people stopped to chat with me, albeit slightly bewildered at the task I had undertaken, cycling from Cartegena in the north to Pasto in the South, a journey of 1500km. But I never felt threated or at risk. Luckily, I could speak the language which definitely helped. But also, I was off the beaten track, in amongst the true culture and I soon realised that the key to unlocking the true potential of a county, is by exploring it on two wheels.
So I returned home to the UK, trained as a guide and started my own company – Zero Carbon Adventures. For the past 5 years, We have been leading groups all over the UK and Europe. From lands end to John o Groats, London to Amsterdam and across the stunning mountains in Northern Spain. We guide people through unfamiliar territory and our goal is to showcase the best a country has to offer. The tiny villages, the local markets and beautiful countryside which most people miss. All whilst minimising our impact on the environment and maximising our experience.
We are a generation of explorers. We live in a time where global travel is so accessible we can hop on a plane and arrive in a completely different country within the same day. The problem is that we are forgetting about the journey in between.
Chris Ironton is the UK Account Manager for Van Raam, a leading manufacturer of inclusive and mobility cycles, known for its commitment to providing mobility solutions for people with disabilities and limited mobility.
With 10 plus years of experience in Inclusive Cycling retail, Chris is passionate about cycling in all forms and believes that there is a cycling solution for everybody, no matter their abilities and promotes the company’s mission of “mobility for everyone”.
Phil Zschiesche (Phil Z for short) is head of Marketing for ICE Trikes
ICE Trikes manufactures six different models of recumbent trikes from its HQ in Falmouth for over 25 years. ICE is an employee owned and B-Corp certified company. Phil says, “It’s a joy working for such an amazing company. We literally change people’s lives every week. The drive and momentum of our accessible cycling partnerships and the ability to work with the most experienced accessible and disability dealers who really know how to ensure each rider gets the best trike to suit needs is a perfect match and is one of the best things about my job.”
“I’m proud to have developed the official partnership with British Cycling Limitless disability programme. A first ever partnership for British cycling with an adaptive cycle manufacturer. ”
ICE sells its trikes to around 32 countries and it’s a joy to see riders around the world enjoying them. The VTX is Officially the fastest trike in the world, in holding Guinness World Records in several WUCA categories and events and the ICE Polar Cycle we built for Maria Leijerstam, now the ICE Full Fat was the first bike ever to cycle to the South Pole! (Google it!)
BBC Paralympics TV presenter JJ Chalmers rode his ICE Trike to win gold in the 2014 London Invictus Games.
Cycling UK’s top 100 women in cycling ‘CeCe Balfour’ rides an ICE Trike. Previously she was unable to independently ride on her own, now she is leading rides in the New Forest on her electric ICE Trike.
Phil says, “We help people ride for the first time, ride again, set world records, win gold medals at the Invictus Games or even help trailblazing ICE Trike riders cycle to the ends or very top of the earth.
Our Trikes are perfect for performance cycling, touring, accessibility cycling, commuting and even going off road in style.
In a nutshell. Comfortable and accessible cycling. ICE Trikes are built by cycling lovers to give the very best rider experience, regardless of your age or ability.
Kadeena is four-time Paralympic Champion, and World Champion.
Kadeena became the first person in 32 years to win 2 gold medals in 2 different sports at a Paralympic Games; winning the T38 athletics 400m and C4 cycling 500m time trial at Rio 2016, setting new world records in both. Her time in cycling was faster than any Team GB able-bodied rider has ridden at an Olympic or Paralympic Games; not bad for somebody that ‘only got on a bicycle as a form of rehab’ 18 months earlier. Her domination as the leading Para-athlete in the world continued again at Tokyo 2020 and Paris 2024, where Kadeena came away with Paralympic gold medals and World Records at both events.
With an incredible story of strength and resilience, Kadeena is a figurehead of the Paralympic movement. An able-bodied athlete just two years prior to Rio 2016, Kadeena set her sights on securing a place on the Team GB Winter Olympic team but heartbreakingly suffered a stroke and was subsequently diagnosed with MS. Not letting anything stop her from achieving her dreams, Kadeena is now making enormous strides in the world of para-sport and has countless World Championship and Paralympic medals across two sports.
Much more than an athlete, Kadeena is a figurehead for breaking barriers and is the only black British athlete to ever win a gold medal in the Olympics/Paralympics cycling. Wanting to use her platform to provide positive change and help to diverse ethnic communities, Kadeena founded the KC Academy; providing ethnically diverse athletes more opportunities in cycling.
Away from the track, Kadeena has a huge passion for cooking, baking and all things food-related and secured the prestigious title of being crowned Celebrity Masterchef Champion in 2021. A role model for millions, Kadeena is a true inspiration for all proving that if you set your mind to a goal, anything is possible.
Growing up in East Germany, Markus soon discovered the freedom a bike could give him, even as a child living right behind the Iron Curtain. He made Scotland his home in 2009 and after mapping his first bikepacking route, the Capital Trail, he went on a lap of the world on a single speed bike, cycling 34,000km across 26 countries in less than a year, fully self-supported.
In 2019/20 he successfully completed the Highland Trail 550, the Silk Road Mountain Race and the Atlas Mountain Race – three of the hardest bikepacking races in the world – all in the course of a year.
Since then he has portrayed gravel riding and bikepacking in Britain in various short films, magazine articles and his book ‘Great British Gravel Rides’. His latest book is ‘Bikepacking Scotland’, is a compilation of 20 inspiring bikepacking routes across Scotland.
In 2023/24 Markus has designed the Route YC Adventure Route and organises a series of bikepacking events – the Dirt Dashes.
Dame Laura Kenny is Britain’s greatest ever female Olympian and the first British woman to win gold at three consecutive Olympic Games. Alongside her 6 Olympic medals (5 gold, 1 silver), during her stellar career, Dame Laura also achieved 7 World titles, 14 European titles and 2 Commonwealth titles, and is one of the all-time velodrome greats.
Laura’s journey to Olympic stardom began in her teenage years, where she quickly rose through the ranks, representing Great Britain at major international events, including the Olympics, where she made her debut at the 2012 London Games, winning two gold medals in the team pursuit and omnium events. At the 2016 Rio de Janeiro Olympics, she again claimed two gold medals in the same events.
After giving birth to her first son Albie in 2018, Laura returned to the track once more for Tokyo 2020, and despite being hampered by crashes, broken bones and the Covid-19 pandemic, Laura sensationally defied the odds to capture yet more Olympic gold, winning the Madison, cementing her position as the most decorated female British Olympian of all time.
Laura was named in 2022 New Years Honours list, receiving her Damehood in May 2022 for services to cycling.
Laura resides in Cheshire with her husband and fellow Olympic great Sir Jason Kenny and their two sons, Albie and Monty.
The Atherton siblings – Gee, Rachel, and Dan – are synonymous with extreme sports, particularly mountain biking. Hailing from the rugged terrain of Wales, they’ve collectively conquered the most challenging courses and left an indelible mark on the world of downhill mountain biking.
Ben Deakin is a professional Mountain Bike Rider who is a former Royal Marine Commando, From being shot on the battlefield of Afghanistan to racing his bike as an Elite Downhill racer with a number of podiums nationally and internationally to his name, He’s made the transition to making a career from riding his bike around the world and documenting it through the means of social media! #OiOi
Jamie is an award-winning Endurance Adventure Athlete, presenter, public speaker and brand ambassador. He has completed over 51,000km of human-powered adventuring in 31 countries and 30 different adventures. He is a runner, bikbacker, hiker, ski tourer, paddleboarder and mountaineer.
About Jamie: After 12 years working for an international communications agency, he wasn’t happy with the direction of his life and realised if he didn’t make some drastic changes then things would continue to spiral downwards. His solution was to quit his job in 2014 (after being promoted to Partner), fly to Vancouver and run 17,000km to Buenos Aires solo and unsupported.
Following the success of this adventure, Jamie has dedicated his life to pushing his perceived boundaries. Each adventure he undertakes is designed to challenge him in new ways.
Over the years, Jamie has worked with a number of notable global and UK brands including Microsoft, Land Rover Mobile, Gore Wear, Cotswold Outdoor and Whole Earth.
Jamie’s Adventure CV:
Running Adventures Completed: (20,680km)
Cycling Adventures Ridden: (29,693km)
Hiking Adventures Trekked: (1200km)
Mountains over 5000m Summitted:
Some non-adventure highlights:
Darren has been involved with bikes for as long as he can remember, as a youth he raced BMX and then in his late teens he moved into triathlon. He has been a keen mountain biker for over 30 years.
He perused a career in education, teaching engineering amongst other things. However bikes have always been his passion and after teaching for 20 years he left to follow this dream.
Initially spending 5 years working as a bike mechanic, during this time he set up his own mobile mechanics business. This In turn led to him becoming a Cytech trainer and educator delivering Cytech training in Milton Keynes.
Ed Clancy OBE is the most successful Team Pursuit cyclist in history, having won gold with Team GB at three successive Olympics. 2021 marked his sixteenth year as part of Team GB and he competed in his fourth Olympic games in Tokyo. In the London 2012 Olympics, Ed also won a bronze medal in the Omnium.
In total, Ed is a five-time Team Pursuit World Champion (2005, 2007, 2008, 2012 and 2018) and four-time European Champion (2010, 2011, 2013 and 2014). He has also won World (2010) and European (2011) titles in the Omnium.
As a professional road cyclist, Ed won the first stage of the 2005 Tour of Berlin, UK National Criterium Championship (2010) the Herald Sun Prologue (2018). He notably was a rider for JLT-Condor from 2011 to 2018.
Ed was born in Barnsley in 1985 and grew up in Yorkshire. From an early age he loved bikes and cycling, but he wouldn’t compete seriously until he was scouted by British Cycling at the age of 16. He won his first gold medal with the Great Britain Team Pursuit squad at the 2005 World Championship, aged 20.
In September 2015, Ed was forced to undergo emergency back surgery after injuring his disc at a training camp. Although he went on to win an historic third gold medal in Team Pursuit at the Rio Olympics in 2016, Ed described his injury as something he would have to work to overcome constantly from that point on.
Ed retired from Team GB in August 2021, whilst at the Tokyo Olympics. His last professional race was in December 2021 as part of the inaugural Track Champions League competition in London.
Since retiring, Ed has continued to collaborate with British Cycling, contributing to their Research and Innovation, Events, and Commercial teams. He also serves as a consultant for British Triathlon.
In January 2022, he co-founded a performance consultancy business with his long-time mentor and business partner, Phil Kelly. Ed is a proud ambassador for Cycle Accident Management Services (CAMS), an organization that aligns with his passion for making cycling accessible and safe for everyone. CAMS shares Ed’s commitment to removing barriers for vulnerable road users and promoting safety on our roads.
In February 2023, Ed was appointed Active Travel Commissioner for South Yorkshire, a role that perfectly complements his advocacy work and dedication to creating a better environment for cyclists and all road users.
Moderator, Event host, Cycling TV presenter & journalist
Rebecca can be found regularly moderating and hosting large-scale stage panel sessions and Q&As at events such as Rouleur Live, The National Cycling Show and other corporate brand launches. She also presents cycling coverage on channels including Eurosport/Discovery and ITV, and led the in venue commentary at Ford RideLondon.
Having raced in several disciplines of competitive cycling from a young age Rebecca brings a particular wealth of knowledge on the sport. Rebecca is also a popular contributor on Road CC, including presenting online content pieces and recently as the face of Bump and Ride series documenting her pregnancy journey and cycling and sharing valuable experiences. Rebecca also wrote for the record-breaking Rouleur Issue 101, and has also co-written two cycling fitness books with Bloomsbury.
Having started out as an apprentice at a local bike shop and working his way up to becoming a UCI World Cup Mechanic, all whilst being a passionate and experienced cyclist himself, Lee’s career in and around bikes has spanned 35 years covering a variety of roles. Now owning his own bike shop and running one of Cytech’s training locations, Spokes People (formerly PJCS), Lee delivers bike mechanics training to a variety of people ranging from enthusiasts wanting to look after their own bikes to professionals looking to further their own careers.
Join Lee, at the National Cyclin Show, as he heads up workshops and sessions in the Bike Clinic, giving you all the advice and guidance you need to keep your bikes in top form.
I have been cycling for as long as I can remember, it was always a fun family activity for me growing-up. From velodrome to cyclo-cross, MTB to road racing, I spent my childhood developing a passion for two-wheels. As an adult, I´ve been particularly attracted to the adrenaline side of bikes, pushing my limits on jumps, mountainsides and learning tricks, which led to my first TV role on ITV´s The Cycle Show and the lab rat who was sent to try out all the weird and wonderful (and often scary) things that cycling has to offer. I spent 5 years as a cycling TV and video presenter, exploring some of europe’s finest cycling locations and talking to some of the most amazing minds and bodies within this sport.
I believe that cycling is for everyone, it is an activity that is suitable for every personality and body type, you just need to find what is right for you. Long distance over-night adventures or a trip to the park with the kids, death defying feats or tandem trips for the visually impaired, cycling is and can be accessible to all. You just need to hear the right story or follow the right person to be inspired into spending more time in the saddle and having fun.
There will be unmissable sessions across all the show feature areas:
The Inspiration Stage
The Bike Clinic
The Bikepacking and Adventure Biking Zone
Fusion Freestyle Performances
CPR Workshops
Take a look at the weekend's stage schedules below:
Take a look at the assortment of sessions and demos taking place across the weekend below. Timings are to be confirmed, and we still have a few exciting announcements to make, so make sure to keep checking back on this page to keep up to date.
9:45 - 10:00
Welcome to the National Cycling Show 2025
The Cycling Stage
Sponsored by High 5, GT85
10:00 - 10:45
Fireside chat with MTB superstar Ben Deakin
The Cycling Stage
Sponsored by High 5, GT85
11:15 - 12:00
Presented by CAMS - Fireside chat with track star Ed Clancy
The Cycling Stage
Sponsored by High 5, GT85
12:30 - 13:15
Bikepacking the World
The Cycling Stage
Sponsored by High 5, GT85
14:00 - 14:45
The Atlas Mountain Race
The Cycling Stage
Sponsored by High 5, GT85
15:15 - 16:00
Fireside chat with cycling legend Laura Kenny
The Cycling Stage
Sponsored by High 5, GT85
9:45 - 10:00
Welcome to the National Cycling Show 2025
The Cycling Stage
Sponsored by High 5, GT85
10:00 - 10:30
Fireside chat with Kadeena Cox
The Cycling Stage
Sponsored by High 5, GT85
11:00 - 11:45
Wheels for all panel - Ian Tierney, Bob Griffin, Phil Zschiesche, Chris Ironton
The Cycling Stage
Sponsored by High 5, GT85
12:00 - 12:30
Fireside chat with The Lion of Flanders
The Cycling Stage
Sponsored by High 5, GT85
13:15 - 14:00
The Future of Women's Cycling: Unlocking Potential Through Fair Funding
The Cycling Stage
Sponsored by High 5, GT85
14:15 - 15:00
Taking on The Tour De France Femmes as an Amateur Cyclist
The Cycling Stage
Sponsored by High 5, GT85
15:15-16:00
Fireside chat with MTB royalty - The Athertons
The Cycling Stage
Sponsored by High 5, GT85