15–16 Jun 2024 #CyclingShow Tickets

V12 Retail Finance announced as Headline Sponsor of the National Cycling Show 2024

Raccoon Media Group, organisers of The National Cycling Show, are excited to announce that V12 Retail Finance has once again committed to being the headline sponsor of the annual National Cycling Show at the NEC, Birmingham 2024 where they’ll also showcase their new product, AppToPay.

V12 Retail Finance, a prominent player in the finance industry, has been working closely with cycle retail partners across the country to provide a diverse range of simple and straightforward finance options. Their aim is to make it easier for cyclists to purchase their dream bikes and accessories. As the overarching sponsor of the premier retail event, V12Retail Finance’s continued support is testament to their dedication to the cycling community and the industry as a whole.

“We are delighted to welcome V12 Retail Finance and AppToPay as headline sponsors of this event,” said Stephen Morgan, Managing Director at Raccoon Active Events. “V12 Retail Finance proved to be an invaluable asset as a main stage sponsor during our launch show in June 2022 and headline sponsor in 2023 and we look forward to working with the team in 2024 to not only bring a bigger show for cyclists but also to work alongside the team as they launch their new product AppToPay.”

Andrew Phillips, Commercial Director commented, “Here at V12 Retail Finance, we work hard alongside retailers, supporting them in giving customers ways to pay for the things they love.


As an immersive retail experience, we’re delighted to be a part of The National Cycling Show 2024, once again as headline sponsors. This year we’ll be showcasing AppToPay, our newest offering, which gives customers even more choice in how they purchase and pay. We can’t wait to work with Stephen and the team on what promises to be another stellar event.”

The third edition of The National Cycling Show promises to be even more involved with over 150 brands participating. Cyclists will have exclusive access to both well-known and beloved names in the cycling world, along with boutique brands that are yet to be discovered. The show will showcase a wide range of bikes, kit, and cutting-edge tech, setting the stage for an immersive experience across two stages. Furthermore, exciting interactive features and opportunities to socialise and build a community will make the event an unforgettable experience for all attendees.

Several leading brands have already signed up to exhibit at the 2024 National Cycling Show including Vielo Sports, Marin Bikes, Stolen Goat and Atherton Bikes.

About Raccoon Media Group:

Raccoon Media Group Ltd, founded in 2016 with the multi-award-winning National Running Show, is a leading high-growth media business dedicated to promoting active and healthy lifestyles within the Active Industries. With an array of media properties and community-driven events, Raccoon Media Group continues to excel in delivering relevant content to specialist consumers while advocating diversity, equity, inclusion, and environmental sustainability.

About V12 Retail Finance:

V12 Retail Finance is a leading player in the financial services sector, specialising in providing tailored finance options to support customers’ purchases across various industries, including the cycling sector. With a reputation for simplicity, transparency, and efficiency, V12 Retail Finance has become a trusted name in the market.

AppToPay is a trading name of Secure Trust Bank PLC and V12 Retail Finance Limited and marks the organisations entry into the digital ‘Buy Now Pay Later’, interest free, ‘Pay in 3’ market, complementing the business’s existing specialist retailer Point of Sale finance product.

Stand space and sponsorship opportunities can be discussed by contacting Commercial Director, Addie Brake [email protected].

For media inquiries, please contact: Ashley Cox, Marketing Director, Raccoon Media Group, [email protected], 07834059269.