Fablecycle is an East London start-up that launched in 2023 and is the realisation of Mark McKee’s long-term ambition to improve the comfort and practicality of cycling to work in durable and well-designed cycle apparel.
The firm specialises in designing commuter cycle clothing with an emphasis on sustainability. It highlights four key areas:
- People come first in the design and production of our cycle apparel, which looks good both on and off the bike
- Prototypes are heavily road-tested before bulk manufacturing
- Production facilities are sustainably sourced in the UK and Turkey
- Promoting health and well-being by encouraging more people to cycle to work
Initially based upon an idea for a pair of cargo commuter shorts, the range in the past year has expanded and continues to grow.
On the exhibition, Fablecycle founder, Mark McKee states: “We are very excited to meet lots of passionate cyclists at this year’s National Cycling Show and it will be a wonderful weekend to be there and show people our products and promote commuter cycling.”
“When I founded this company last year there was a lack of high-quality, comfortable, practical (e.g. lots of pockets), and durable commuter clothing. I wanted clothes that were understated off the bike when arriving to work without looking like a lycra warrior! I was inspired to designed my range of commuter cycle clothes for style, functionality and comfort. This will be a great opportunity to spread the word about why we are so passionate about cycling to work and enjoying the buzz of a morning and evening commute, whether you do it fast or slow!”
For media enquiries please contact: [email protected]
For updates follow us onInstagram: @fablecycle