The National Cycling Show brought to you with V12 Retail Finance is an exhilarating weekend that sees tens of thousands of cycling enthusiasts from all over the UK converge in Birmingham to celebrate all corners of the sport. From a ‘Dame’ to ‘The Deakinator’, there will be an exciting assortment of cycling royalty taking to the stage to inspire, educate and motivate the crowds.
The premier consumer show of its kind in the UK, The National Cycling Show brings together a diverse mix of visitors with a shared passion for cycling. From mountains to roads, triathlons to tracks, beginners to experts, the show is for all tastes and abilities and offers an immersive retail experience, with a full range of dedicated brands represented at the show.
The pursuit for tickets is on! The box office opens this week on Thursday, 24th October at 9am. With the 4th edition of the show is set to take place at N.E.C. Birmingham on 22-23rd March 2025.
Taking to the main stage sponsored by High 5, an enviable line up of speakers will draw sizeable audiences. Headliners include Britain’s most decorated female athlete, Olympian Dame Laura Kenny, as well as Parasport athlete, GB cyclist and four-time Paralympic Champion Kadeena Cox OBE.
Hosting the event, guiding proceedings and directing questions will be cycling presenter and MTB Champion Anna Glowinski and experienced cyclist, presenter and author Rebecca Charlton.
MTB pro and former Royal Marine Commando, ‘The Deakinator’ Ben Deakin will share tales of his adventures, from glaciers to deserts. Popular speakers also returning to the show are The Athertons, siblings that are synonymous with extreme sports and content creation.
Award-winning endurance athlete Jamie Ramsay will leave you pondering perceived boundaries, as he has dedicated his life to pushing them. Bike packing aficionado Markus Stitz will share stories of ‘Great British Gravel Rides’ and the freedom cycling has given him. Fans also get the opportunity to meet and engage with their heroes at The Meet & Greet Zone.
Visitors to the show can enjoy a host of informative and entertaining features and spaces, from The Bike Clinic brought to you by Spokes People, headed up by master mechanic and Cytech instructor and assessors Lee Niven and Darren Hyland, to Showcase Alley with the latest bikes, custom builds and limited editions on display, plus BMX/MTB live performances, and more. Fun sessions, demos and workshops will keep the whole family entertained all weekend.
New for 2025, The National Cycling show will be co-located next to the National Outdoor Expo. Benefitting from the proximity, this offers a fantastic opportunity for outdoor lovers to visit both shows.
National Cycling Show Event Director Addie Brake says: “I’m so excited for the 2025 event. We have an incredible line up of globally renowned speakers to energise and motivate our audiences. This is such an amazing opportunity for brands and visitors to come together, to engage face-to-face, to try out new skills and demos and learn about the latest developments in cycling.”