15–16 Jun 2024 22 days to go! #CyclingShow Tickets

Temi Lateef

Managing Director of My-Choice, Temi Lateef is an avid cyclist who came into the sport to help raise money and awareness for Humanitarian causes, resulting in the creation of Black Riders Association.

My-Choice Community is a social enterprise working with the Local Authority, London Borough of Hackney, and community organisations to create projects that promote diversity, inclusion, representation, and opportunities.  Through working with the Local Authority & community organisations, My-Choice helps to create, plan, and carry out projects within the community with the intention to make these projects sustainable for generations to come. Having done this for the last 6 years, My-Choice has become one of Londons go to organisations in the UK for cycling help and support.


What Organisations have we worked with?

– London Borough of Hackney

– Sport England

– London Marathon

– Trek

– London Cycling Campaign

– Cannyon

– British Cycling

– Rapha


– The National Cycling Show


Why do we do what we do?

– We continue our work because all people should be able to create the life they want to live regardless of social, economic or racial barriers.

– All people should be able to access sustainable  employment and feel comfortable at work, regardless of class or creed.

– All people should be able to engage in sport and the outdoors, regardless of race, geography or finance.

– All opportunities should be genuinely accessible.