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Rachael Burnside

Rachael is the founder of Uplift – The Women in Cycling Industry Mentorship, Networking and Community Programme. Founded less than a year ago, Uplift was born as a mentoring programme. Since then the programme has placed 40 mentees with 20 mentors and brought more than 400 ‘women in the cycling industry’ together, from all over the world.

Day to day, Rachael is Head of Marketing and Growth at SHIFT Active Media, the Data driven marketing experts for cycling and the great outdoors. With more than a decade’s experience leading multi-channel campaigns Rachael’s specialism is in digital marketing with expertise in e-commerce.

At SHIFT, Rachael oversees various client accounts, including Rapha, Cannondale, fizik, Cotswold Outdoor, Runners Need, and Snow & Rock. Rachael also spearheads the marketing function of the business, strategically expanding SHIFT’s profile and business, growing the brand.

All whilst being an avid road cyclist and commuter.