James Baggott

Ambassador

I love cycling. I’m a roadie though – pure and simple.

I have dipped my toe into most types of road cycling since taking up cycling again 20+ years ago, after a youthful love affair with a BMX in my pre-teens and early adolescent years.

A handful of crits, the odd road race, time trials (on my roadie), sportives, bespoke multi-day rides, cobbles, mountains, 24hr challenges, charity challenges, etc. Currently searching for my next challenge and goal after the ‘covid years’.

I love the technical and nutritional/physiological side of the sport, but also feel the love of cycling as a lifestyle choice, for all that brings – wellness, fitness, social time, me-time, zoning in to that feeling of being at one with the bike, embracing the suffering, feeling that freedom of enjoying the outdoors.

Happy to talk cycling shop all day long – but there must, MUST be coffee (and cake)

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