15–16 Jun 2024 1 days to go! #CyclingShow Tickets

Alex Macdonald

HindSight

Alex Macdonald (CEO) is a multi-award winning founder with an unusual background in both high energy physics and sales. Alex’s driven mentality has taken HindSight from an idea to a company reviewed as the “favourite cycling accessory of 2023” that is working with many market leaders.