Alex Macdonald (CEO) is a multi-award winning founder with an unusual background in both high energy physics and sales. Alex’s driven mentality has taken HindSight from an idea to a company reviewed as the “favourite cycling accessory of 2023” that is working with many market leaders.
Alex Macdonald
HindSight
![](https://cdn.nationalcyclingshow.com/uploads/sites/5/2024/06/Untitled-design-2024-06-03T143935.772-aspect-ratio-1-1-300x300.jpg)