22–23 Mar 2025 187 days to go! #CyclingShow

V12 Retail Finance renews lead rider position as headline sponsor of The National Cycling Show for 2025  

V12 Retail Finance Headline Sponsors for 2025 National Cycling Show


Organisers of the National Cycling Show, Raccoon Media Group are thrilled to announce the retention of V12 Retail Finance as headline sponsors for the 4th edition of the event in 2025 at N.E.C. Birmingham on 22nd to 23rd March 2025.

V12 Retail Finance has been supporting cycling retailers nationally for over 20 years. Providing finance solutions for cycling enthusiasts. They’ve said yes over 5 million times when it comes to retail finance and work with over 1200 UK retailers.

The National Cycling Show brings together a diverse mix of people from all over the UK, with a shared passion for cycling. Regardless of ability, the show offers an immersive retail experience for all, with in excess of 150 brands represented at the show.

During this weekend of celebration for all things cycling, visitors can engage with the latest products, hear from an enviable schedule of speakers who are well-known cycling personalities, including Dame Laura Kenny in 2025 and enjoy a host of informative and entertaining features and spaces, from The Bike Clinic to BMX/MTB live performances and more!

Andrew Phillips, Managing Director V12 Retail Finance comments, “We’ve always had a passion for supporting the cycling sector, and we’re proud to be sponsoring the National Cycling Show for the fourth year running. It’s a show that exists to serve and inspire the kinds of people our finance has been helping for over two decades. Events like this play a huge part in encouraging cyclists of today and tomorrow, something that really aligns with us as a business. Our natural synergy with Raccoon Media Group and everything they stand for affords us full confidence that the 2025 National Cycling Show will be the best yet.”

Event Director Addie Brake says, “This continued commitment from V12 Retail Finance and many other returning leading brands shows the real value that the National Cycling Show delivers. The event and communications around it provide cycling businesses a real platform to get face-to-face with new customers and sell”.

Keep a look out on socials for details of when the Box Office for The National Cycling Show 2025 will be opening and join the thousands that flock to this unmissable event.