Take a look back at the action from the National Cycling Show 2024, taking place at the NEC in Birmingham.
The show featured headline speakers such as Bradley Wiggins, The Athertons, Mark Beaumont, and many more! The National Cycling Show is an immersive retail experience enabling consumers to try and buy everything from bikes to accessories.
The show aims to normalise cycling, attract new audiences and show that there is a bike for everyone. This arena allows all levels and disciplines to purchase exactly what they need to achieve their cycling goals.
The show brings together the industry to educate, inspire and motivate, from road bikers, gravel, mountain and commuters. It will also inspire those who already have a passion for exercising outdoors to invest in cycling.
The geographical location of the event attracts more of the UK, therefore making cycling more accessible.
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