FAQ
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About the Event
Which Hall are you in?
The show is in Hall 2
What are the Show opening times?
The show will be open 9am – 5pm on Saturday 22nd March and 9am - 4pm on Sunday 23rd March 2025
Will there be food stalls?
Yes, there will be a number of NEC-managed food stalls, and some of our exhibitors will sell packaged food items.
Will I need ID?
We don’t require ID to gain entry to the Show.
Is there a cloakroom?
The NEC has a cloakroom before you enter the Show. Visitors with a VIP Ticket will have access to a VIP Cloakroom in the VIP Lounge.
Do I need to book to see a speaker?
No, our theatres are built into the exhibition hall and therefore free and accessible for all show visitors. The theatres do have limited seating, which will be allocated on a first come, first serve basis.
How are you working to reduce the carbon footprint at the show?
From working with the venue, looking at ourselves and collaborating with exhibitors. But here's the thing... Visitors' travel is the biggest carbon emitter of each show. So we need your help. Taking the train instead of driving will reduce the emissions of your journey by around 80%. The NEC is a 5 minute walk from Birmingham International train station or 90 seconds by the free air-rail walk. If you need to drive, car share with friends and reduce your impact by 50%. There's a great network of cycle and footpaths in the area and bike racks are near the entrance. There are also electric car charging point and more to come in the future...
My question isn’t here
If you still have a question, please email us on [email protected]
Tickets
Can I bring children with me?
Any adult can bring a child under 16 without charge, you can book this ticket when you book your own ticket through See Tickets. Please note children under the age of sixteen need to be supervised at all times.
When will I get my ticket?
Tickets will be sent out a week before the event, bring your ticket along to the Show either printed or on your mobile.
I haven’t received my tickets / I have lost my ticket / I want to amend my booking
The team at See Tickets would be happy to help you with any ticket enquiries here: https://nationalcyclingshow.seetickets.com/customerservice
Getting there
How do I get to the NEC and what facilities are available?
POSTCODE: B40 1NT
What about car parking?
You should park in the NEC car parks. The NEC has additional information on parking, but if you’re travelling by coach please email us. Please be aware the NEC charge for parking. You can book your parking at preferential rates in advance.
What about bike parking?
The NEC are providing additional bike racks for secure bike parking. These will be located outside the main entrance to the atrium and will have NEC security staff close-by. Locks are not provided however so please bring your own.
Hotels
We've officially partnered with EventBeds™ by NuBreed Hotels to give this year’s Exhibitors and Attendees access to exclusively discounted hotels at selected properties near to the event.
Save up to 30% and fully flexible rates are available. Due to increasing demand we'd recommend booking soonest through the EventBeds™ booking widget below or you can contact their Concierge Team directly at [email protected] with your requirements. Their office hours are Mon-Fri, 9am - 6pm.
Accessibility
Is the venue accessible?
The NEC aims to be fully user-friendly for visitors with access needs. This is a quick guide to some of their facilities
Will you have a quiet space available?
We will have small area reserved should a visitor need a few moments away from the Show floor – to find out more about this or speak to the team contact [email protected]
Can I bring my pet?
Only support animals are allowed inside the Hall.
FEATURES
Take a look at the features for The National Cycling Show 2024.
Check back to this space soon for a refreshed list of features for the 2025 event
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The Cycling Stage
Sponsored by High 5
The Bike Clinic
Bikepacking and Adventure Biking Zone
BMX & MTB Live Performances
Showcase Alley
The Inclusive Cycling Hub
New
Recycling Centre
Sponsored by Preloved Sports CIC
Her Spirit Zone
Sponsored by Her Spirit
The Bike Shed Cafe
The Meet & Greet Zone
New
Demo Track
demo track
NEW for 2025 - we now have a dedicated demo area within the show hall. Seen your perfect bike on display? Ask if they will let you have a go before you buy it! We also will have some of the bike brands holding demo stock within the area so a great way to try something new and speak to the experts face to face!
tredz
Head to the Tredz stand at D20 to browse a fantastic range of bikes, clothing, accessories and components for men, women and children. Reps from the following brands will be on hand to help you find the perfect fit for you.
BRANDS
INDOOR CYCLING MADE FUN
Sponsored by
Zwift is the app that makes indoor cycling fun. Join millions of people in an immersive 3D world and challenge yourself on epic climbs and endless roads, all from the comfort of your home. With racing, group rides, interval workouts, and structured training plans, Zwift delivers serious fitness results. Whether you’re a seasoned cyclist or just starting, Zwift makes getting fit fun and engaging.
Ready to join the fun? Visit us at the National Cycling Show 2024, Stand E60, and discover how Zwift can revolutionize your indoor cycling experience. See you there!
Pure Electric Scooter Demos
Sponsored by
Pure Electric
Pure Electric
Globally award-winning e-scooter brand, Pure Electric, will be showcasing their latest, most innovative e-rides. Adam Norris, founder of Pure and father of Lando Norris, has revolutionised the way we travel with a new, game changing riding position and the world’s most compact e-scooter. Visit their stand (E80) to check out the range and experience it for yourself. Test rides available!
cycling events alley
NEW for 2024, the Cycling Events Alley is a place for you to plan your 2024/25 cycling calendar.
Here you can talk to experts, identify and sign up for cycling events happening throughout the UK and further afield at the show.
The Bike Shed Cafe
The Bike Shed Café, at the centre of the show, is a great meeting point and the perfect place for a community catch up! Come and meet other visitors while you relax, unwind and refuel with our selection of food and drinks available to buy.
pump track
Fasttraxx will be joining us for an adrenaline-fueled experience with their exclusive, handcrafted Modular BMX/ MTB/ Jump Bike Pump Track!
This unique setup offers a thrilling ride for everyone from beginners to seasoned bike enthusiasts so head over to the Pump Track feature to jump on and have a go.
Bikes and helmets are provided to ensure you have a safe and exhilarating time on the track. Whether you’re looking to test your skills, learn new tricks, or just enjoy a taste of fun and excitement, the NEW for 2024 pump track feature is the perfect playground.
Don’t miss this opportunity to ride on a one-of-a-kind track, crafted to deliver an unforgettable cycling adventure. Head to K10 on the floorplan. Suitable from 8 years upwards.
recycling centre
Our mission is to build a sustainable model that uses Preloved Sportswear to provide inspiration, opportunities and support to others.
To use fitness as a driver for positive change to enable people to fulfil their potential whilst protecting our communities.
We understand that cycling, running and fitness in general has become extremely popular and we know how important fitness is to improve a person’s mental health. Unfortunately, with this increased popularity, comes an increase in unnecessary waste but we can all play our part in helping reduce unnecessary waste, protecting our local environment and preserving what we can for future generations.
You can help us achieve our mission by:
- Donating your Preloved Sports clothing, footwear and accessories to us. We love giving your Preloved Sports items a new home, either by reselling them on our online shop so others can benefit from them, or redistributing the items to charities and organisations who help those in need.
- Looking for a bargain? Our range of Preloved items is ever changing, some of which have never been worn. You can get a great deal and our profits are used to support those in need.
- By donating and buying with Preloved Sports, you are helping reduce the amount of waste entering landfill, protecting your local environment.
You can donate your Preloved Sports clothes, footwear and accessories at our stand E73 at The National Cycling Show.
Please ensure all items are clean and any footwear are paired.
Follow us on our socials to see where everything goes.
'Find your Fit'
Brought to you by
One size does not fit all!
At Lake we match the fit to the function of every shoe we make. The footwear comfort & performance needs of cyclists are not only dependent upon the type of riding they will do, but also their gender & how hard they ride.
Find Your Fit with Lake Cycling
We will be offering free shoe fit consultations throughout the day as well as displaying the latest products we have to offer.
There will be the opportunity to purchase shoes on the day after your shoe fit consultation, we operate a fit first policy to ensure you are wearing the right model and size!
To view the full Lake line up visit the website.
UK FLATLAND BMX championships
Saturday:
Practice 9am - 12.00pm for Beginners Am / Oldskool
Beginners competition - 12.00pm - 12.30pm
Practice 12.30pm - 2.00pm for Am / Oldskool
Amateur & Oldskool bmx competition - 2.00pm - 3.00pm
Sunday:
Practice from 9am - 1.30pm for pro
Professional bmx Competition 1.30pm - 2.15pm
Watch the professionals battle it out to claim victory on one wheel!
Beginner's BMX Competition for those wish to take part can bring your own bikes or use our bikes and safety equipment provided on the day to get involved and enter your first BMX competition and learn the very basics with the current national bmx flatland champion and 3 x Guinness world record holder matti hemmings. .
IMMERSIVE CYCLING
Sponsored by
Bikeability
Immersive cycle training using virtual reality technology: a partnership between the Bikeability Trust and Brunel University, London
The Bikeability Trust is working in partnership with Dr Dan Bishop of Brunel University London, to generate evidence that immersive cycle training using virtual reality technology can complement and augment existing Bikeability training for children. It makes them more observant, more aware, and more confident cyclists. The immersive training also enhances children’s attitudes towards cycling on roads.
During the training, the children experience real-world scenarios viewed from a cyclist’s perspective, as they cycle on a static bicycle. They hear pre-recorded instructions that prompt them to look around and become more aware of their surroundings. Dr Bishop and his colleagues have also ‘gamified’ the experience, such that the children collect points, manifested in a series of reward sounds, if they look in the right places at the right times. Unsurprisingly, this gamified approach has proven popular with adolescents, a notoriously difficult group to engage with vis-à-vis cycling as a mode of active travel.
At The National Cycling Show 2023, Dr Dan is bringing immersive cycle training to the activity floor, giving guests the chance to try out the virtual reality training themselves.
SHOWCASE ALLEY
Our Showcase Alley is the perfect place to explore the latest innovations in cycling technology to retro colourways. You can check out the newest carbon fibre frames, high-performance wheels, and cutting-edge suspension systems. A mini bike gallery with supporting information to really get your wheels spinning. The brands with bikes display in the Showcase Alley are at the event exhibiting so make sure that you check them out on their stands too if you want to find out more info.
CHECK OUT THE SHOWCASE ALLEY BIKES AT THE LAST EVENT
SHOWCASE ALLEY
3T Strada Italia
B14
SHOWCASE ALLEY
Atherton A200 – Charlie Hatton’s 2023 World-Cup winning bike
G2
SHOWCASE ALLEY
CEB 590
D34
SHOWCASE ALLEY
Culture Mixte
F10
SHOWCASE ALLEY
Kona – Ouroboros CR/DLlKona –
G16
SHOWCASE ALLEY
Merida Reacto 9000
D20
SHOWCASE ALLEY
MiRiDER 24
B30
SHOWCASE ALLEY
MiRiDER One Hope Edition
B30
SHOWCASE ALLEY
Quella Customised Imperial E-Bike
C20
SHOWCASE ALLEY
Specialized S-Works Turbo Levo
D20
SHOWCASE ALLEY
Vielo R+1 Cyan Blue
D40
SHOWCASE ALLEY
YDX Moro 07
D60
Coaching and Training Zone by Rowe&King
Sponsored by
Cycling coaching to help you become a better cyclist, with more power and more endurance
Take your cycling up a level with expert training advice and guidance from Rowe & King – the coaching company co-founded by INEOS Pro – Luke Rowe, Olympic Champion – Dani Rowe (nee’ King), Matt Rowe and father Courtney.
At the show, the Rowe & King Team will be offering;
- 1-1 Training consultations (15 minute slots, bookable on the day), to discuss your personal goals and what type of training would benefit you, plus the opportunity to ask questions and even jump on a bike to look at your pedalling style / position.
- Scheduled 'group consultations' - a 30 minute session each day, covering two big topics in training; Improving your Climbing (Saturday) & Indoor Training (Sunday)
- The opportunity for a casual chat with a Rowe & King Coach at the Rowe & King stand, covering anything related to the world of cycling, where you can find out more about the various packages that Rowe & King offer, to help make 2023 a great year on the bike!
her spirit zone
Sponsored by
Core strength zone - Core strength is a must for anyone cycling but doing it correctly is always hard to understand. Come and chat to the Her Spirit coaches to improve your plank and how to get functionally stronger.
Meet the coaches - Meet Co-founders Mel and Holly and Her Spirit coaches Sharon and Gemma to chat through your cycling plans.
BIKEPACKING AND ADVENTURE bIKING ZONE
Your bike is the perfect tool to access the world and explore beyond your local routes and segments. At the Bikepacking and Adventure Biking Zone, hear tips and advice on how to get started.
Learn how to travel the world by bike, what gear to look for, and top destinations, from a schedule of fun, informative seminars, meet and greets and question and answer sessions across the weekend.
Check back here for the schedule and updates:
In partnership with
the inclusive cycling HUB
breaking barriers: tomcat, van raam, ice trikes & wheels for all join forces to champion inclusive cycling at the national cycling show.
Get ready to experience the transformative power of inclusive cycling.
The Inclusive Cycling Hub, a collaborative effort between Tomcat, Van Raam, Ice Trikes and Wheels for All, will showcase innovative cycling solutions designed to break barriers and empower individuals of all abilities to enjoy the thrill of riding.
The four organisations share the belief that everyone, regardless of disability or mobility condition, should have the opportunity to experience the joy and freedom of cycling. The hub will feature a diverse range of specially adapted cycles from Tomcat and Van Raam, supported by the expertise of Wheels for All leaders and volunteers
The hub will feature a diverse range of specially adapted cycles. Brands in this area include:
For details on joining us in the Wheels for All Hub, please contact Addie Brake - [email protected]
CPR WORKSHOPS
Sign up for a live demonstration and hands-on practical workshop on how to perform CPR (cardiopulmonary resuscitation) and use an AED (automated external defibrillator) which will mean you leave the show equipped with the knowledge, skills and confidence to potentially save a life.
You do not need any previous experience to attend and the sessions are provided in a friendly, non threatening environment. Everyone should know what to do in the event of an emergency. This will be time well spent in between enjoying all the other Show attractions!
Book your workshop here
THE BIKE CLINIC
Your first stop for mechanical instruction and advice, The Bike Clinic will be open across the weekend of the National Cycling Show.
The Spokes People team, headed up by master mechanic and Cytech instructor and assessors Lee Niven and Darren Hyland, will deliver workshops and sessions for both experienced cyclists and first time tyre changes.
Some sessions will take the form of hands on workshops, where the Spokes People team will run through Cytech accredited practice and advice for you to take back to your garage. Other sessions will feature seminars, workshops, brand-specific demos and ask-anything sessions with professional cyclists, trainers and mechanics.
MiRiDER Test Track and Showroom
Get ready to ride into a world full of fun and adventure with MiRiDER!
MiRiDER returns as a feature sponsor at The National Cycling Show 2024. MiRiDER is all about the excitement of compact e-bikes, and is gearing up to astound visitors with an interactive stand showcasing the entire range, including the MiRiDER One - winner of the Auto Express - Best Buy 2024, the GB3 and the brand-new launch of the MiRiDER 24.
Prepare for an unforgettable experience as the team welcomes you into the spacious test track and showroom area. Step into the multi-award-winning realm of MiRiDER as you are guided through the full collection with demonstrations of the e-bikes and their innovative features plus a variety of stylish accessories.
The team are also very excited to unveil an exclusive special edition range, designed to elevate the aesthetics of the standard colour options with eye-catching graphic packs and premium upgrades.
Once you've taken a look at the range, you can experience MiRiDER first-hand and take one of the e-bikes for a spin on the impressive 120m test track. Cruise along with ease and smoothly navigate the corners, and for that extra adrenaline kick, there is even a nifty ramp. Once you try a MiRiDER there is no going back to regular riding. It's the perfect opportunity to experience the full capabilities of the MiRiDER collection in a safe and dynamic environment. Get ready to ride into a world full of fun and adventure with MiRiDER!
BMX & MTB Live Performances
Brought to you by
While Professional BMX Flatland Rider and former UK & Welsh Flatland BMX Champion and multiple Guinness World Record holder Matti Hemmings will be offering fast-moving, fun and innovative BMX Flatland workshop for all ages throughout the show that will boost self-confidence and fire the aspirations of all ages.
The Meet & Greet Zone
The National Cycling Show gives visitors the opportunity, not only to hear from their heroes, but also to meet the speakers after they have been on stage. Located on stand I80, the Meet & Greet Area will operate on a first-come-first-served basis and gives visitors an opportunity to ask questions, get autographs and generally interact with our All-Star line-up across the two days.
The MTB, Gravel and BMX Stage
If trails, pump tracks and tow-paths are more your style, The MTB, Gravel and BMX Stage is the ideal place for you to learn new skills and hear from some of the world's top riders. Across the weekend this stage will host interviews, brand-showcases and skills sessions to enhance your riding.
The Cycling Stage
Sponsored by:
The Cycling Stage will host interviews, workshops and advice across the weekend of the National Cycling Show. Hear inspirational stories from Olympic legends and skills, training and advice to make sure that you are a part of the next breakaway.
Frequently asked questions
Do I need to book to see a speaker?
No. Our speaker sessions are accessible for all show attendees, seats are limited however so we suggest arriving at the stage 5/10 minutes before the speaker you want to see is on to claim a seat. There is plenty of standing room available too.
Will I be able to meet the speakers after they have been on stage?
The Meet & Greet Area will operate on a first-come-first-served basis and gives visitors an opportunity to ask questions, get autographs and generally interact with our All-Star line-up across the two days.
Is there a timetable of the sessions?
Yes, head to the agenda page on our website to view the speaker schedule. There will also be printed boards at the Inspiration Stage at the show with the schedule.
Gallery
Speakers
Over two days, we will have a wide range of speakers and celebrities as part of an unmissable programme of live events to engage and inspire visitors (from beginners to elite). Full programme details will be available in due course. Sign up for our newsletter for future news updates.
Tale
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EXHIBITORS & SPONSORS
Want to join the brands below and exhibit at National Cycling Show?
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Headline Sponsor
Sponsors
Sponsor
Atherton bikes
G30
Sponsor
Fusion Extreme
A10
Sponsor
Her Spirit
F59
The Cycling Stage Sponsor
High 5
J42
Awards Drinks Sponsor
Mann Broadbent Insurance
Sponsor
MiRiDER
J14 & H24
Sponsor
Riese & Müller
H10
Sponsor
Sustrans
F58
HEADLINE SPONSOR
V12 Retail Finance
H54
Sponsor
VELO DE VILLE
H20
Sponsor
Wheels For All
F60
Exhibitors
ABUS
H2
AddVenture
D4
Alfano Cylworks
D40
Applied Nutrition Ltd
A28
Sponsor
Atherton bikes
G30
BackPedal
E50
Bikonic
D42
Brick Caps
A14
Cycle SOS
C46
CycleTrac
D20
Epic Paintball Events
A26
Escapade Cycling
A50
Estarli
H30
Fenwick’s Ltd
C4
Fettle
G54
Gavin Sisters- Funki Coffee
F14
Girona Cycling
F12
goodr
A37
Green Wheel E Bikes
J44
GT85
D31
Hi-Tail
E54
The Cycling Stage Sponsor
High 5
J42
Huffy
D48
ICE Trikes
F50
Icebreaker Escapes
G42
Juicy Bike
D30
Kona Bicycles
G20
Layer Clothing Ltd
D24
Leicester Round Bike Ride
K42
Leisure Lakes Bikes
D10
LUCA
H31
Magicshine
E56
Making the Most of Now Limited
A48
MAUÁ
A40
Sponsor
MiRiDER
J14 & H24
Muscle Mechanics
A12
Nevis Range – Fort William
H40
niner
D48
One Good Thing
D46
OUCH
A46
Preloved Sports
A44
Prestacycle
C50
Prostate Cancer UK
K51
Revive Active
D42
Sponsor
Riese & Müller
H10
Rolling with The Glen
K44
RSPB
A56
Salice
E21
SeeMe Cycle Bicycle Lights
D44
Spokes People
C30
Sponsor
Sustrans
F58
Synergy Pro360 Performance Nutrition
A42
The Ice Bath Co
G50
The Long Run Club
A38
The Marford
G52
Tomcat
F54
TurboGaming
A20
HEADLINE SPONSOR
V12 Retail Finance
H54
Van Raam
F54
Sponsor
VELO DE VILLE
H20
Velorim Ltd
C8
Vikon
C41
VISITFLANDERS
J40
Warmthru
K40
Sponsor
Wheels For All
F60
WHiCH iNTERiORS
C40
Woodland Trust
A11
Product Finder
Apparel
| goodr | A37 |
| Her Spirit | F59 |
| Layer Clothing Ltd | D24 |
| LUCA | H31 |
| Preloved Sports | A44 |
| Salice | E21 |
| The Long Run Club | A38 |
| Warmthru | K40 |
Art
Bike Lights
| Hi-Tail | E54 |
| Magicshine | E56 |
| SeeMe Cycle Bicycle Lights | D44 |
BMX
Cargo Bikes
| CycleTrac | D20 |
| Estarli | H30 |
| Hi-Tail | E54 |
| Juicy Bike | D30 |
| OUCH | A46 |
| Van Raam | F54 |
Charity
| Greenpeace UK | B22 |
| Making the Most of Now Limited | A48 |
| NHS CHARITIES TOGETHER | M85 |
| Preloved Sports | A44 |
| RSPB | A56 |
| Sustrans | F58 |
| Wheels For All | F60 |
| Woodland Trust | A11 |
Cleaning
| Fenwick's Ltd | C4 |
| GT85 | D31 |
Coaching
| Fusion Extreme | A10 |
| Her Spirit | F59 |
| Spokes People | C30 |
Components
| Brick Caps | A14 |
| Warmthru | K40 |
E-Scooters
| CycleTrac | D20 |
| Hi-Tail | E54 |
| The Marford | G52 |
Ebikes
| CycleTrac | D20 |
| Estarli | H30 |
| Hi-Tail | E54 |
| ICE Trikes | F50 |
| Juicy Bike | D30 |
| Kona Bicycles | G20 |
| MAUÁ | A40 |
| MiRiDER | J14 & H24 |
| OUCH | A46 |
| Riese & Müller | H10 |
| The Marford | G52 |
| Tomcat | F54 |
| VELO DE VILLE | H20 |
Events
| Epic Paintball Events | A26 |
| Girona Cycling | F12 |
| Leicester Round Bike Ride | K42 |
| Making the Most of Now Limited | A48 |
| TurboGaming | A20 |
Finance
| V12 Retail Finance | H54 |
Food & Drink
| One Good Thing | D46 |
Glasses
| goodr | A37 |
| Salice | E21 |
Gloves
Gravel
Gravel Bikes
| Alfano Cylworks | D40 |
| Estarli | H30 |
| ICE Trikes | F50 |
| MAUÁ | A40 |
| OUCH | A46 |
| The Marford | G52 |
| Vielo - R + 1 | D40 |
Headphones
Helmets
| ABUS | H2 |
Kids Bikes
| The Marford | G52 |
| TurboGaming | A20 |
| Van Raam | F54 |
Mountain Bikes
| Atherton bikes | G30 |
| Estarli | H30 |
| Hi-Tail | E54 |
| Juicy Bike | D30 |
| Kona Bicycles | G20 |
| niner | D48 |
| OUCH | A46 |
| The Marford | G52 |
Nutrition
| Applied Nutrition Ltd | A28 |
| Gavin Sisters- Funki Coffee | F14 |
| Muscle Mechanics | A12 |
| One Good Thing | D46 |
| Synergy Pro360 Performance Nutrition | A42 |
Physio & Health
| Her Spirit | F59 |
| ICE Trikes | F50 |
| Rolling with The Glen | K44 |
| The Marford | G52 |
Retailer
| Preloved Sports | A44 |
Road Bikes
| Alfano Cylworks | D40 |
| Estarli | H30 |
| Hi-Tail | E54 |
| ICE Trikes | F50 |
| niner | D48 |
| OUCH | A46 |
| The Marford | G52 |
| Vielo - R + 1 | D40 |
Service Provider
| BackPedal | E50 |
| Cycle SOS | C46 |
| Velorim Ltd | C8 |
| WHiCH iNTERiORS | C40 |
Tools
| AddVenture | D4 |
| Bikonic | D42 |
| Fenwick's Ltd | C4 |
| OUCH | A46 |
| Prestacycle | C50 |
Travel
| AddVenture | D4 |
| Escapade Cycling | A50 |
| Layer Clothing Ltd | D24 |
| Sustrans | F58 |
| VISITFLANDERS | J40 |
Wheels
| Alfano Cylworks | D40 |
Welcome to the National Cycling Show 2024
WELCOME
Addie Brake
Commercial Director
at Raccoon Media Group
Welcome to the National Cycling Show brought to you with V12 Retail Finance! A huge amount of work has gone into the show this year to ensure that this is a great day out for people who love bikes, are new to the sport or getting back into it after a break.
There is something for everyone regardless of age, ability, background or gender. We strive to be as inclusive as possible showing that there is a bike for EVERYONE!
What’s on offer?
Head over to the Inspiration Stage sponsored by MiRider and Icebreaker Escapes to hear from amazing speakers and panel discussions including the legend Sir Bradley Wiggins, Ben Deakin, Kara Beal and Mark Beaumont - go to the 'Agenda' button on the Show Guide to see who is speaking, when and where so you don't miss out.
The show represents a great range of exhibiting brands where you can pick up all the latest gear. Tap into the expert advice on hand at each stand and go home with something new to help you on your cycling journey!
What can I do other than shop?
- After hearing from our speakers you can check out Showcase Alley where you can see latest launch bikes, one-off custom builds and unique colourways and designs!
- Join Zwift for an interactive experience - discover how Zwift can revolutionize indoor cycling for you.
- Back by popular demand we have Fusion Extreme running all weekend to keep the crowds entertained with demos, displays and workshops.
- The Wheels for All Hub and its collaborators demonstrate that cycling can be truly inclusive.
- Visit the Her Spirit Zone for women starting or developing their journey in cycling.
- Are you adventurous and love the outdoors? Then visit the Bikepacking and Adventure Biking zone with experts sharing their best tips and awe-inspiring experiences.
- Have you ever wondered what you would do if you were out on a ride and something goes wrong? Visit the CPR feature to learn what to do when things don’t go to plan.
- Get skilled up and hands on in the Bike Clinic where you will be guided by expert Cytech training providers Spokes People. Swing into the drop in sessions throughout the weekend.
- Jump on and have a go on the Pump Track - This unique setup offers a thrilling ride for everyone from beginners to seasoned bike enthusiasts.
And lots, lots more!
Thank you for spending your time with us and we truly hope you enjoy the third edition of the National Cycling Show!
If you’d like to share any feedback about the event (good or constructive) then please do contact me at any time – your feedback is important and helps us build a better event for the future. Look out for the visitor survey post event too.
Thank you again for coming.
Featured bikes
Take a look at the selection of products to be found at The National Cycling Show!
We will be adding to this list in the build up so keep your eyes peeled! The list of bike brands exhibiting at the show can be found at the bottom of this page.
Featured Products
SHOWCASE ALLEY
3T Strada Italia
B14
Atherton – A.130
B40
Atherton – A.150
B40
Atherton – A.170
B40
Atherton – A.200
B40
Atherton – S.170
SHOWCASE ALLEY
Atherton A200 – Charlie Hatton’s 2023 World-Cup winning bike
G2
SHOWCASE ALLEY
CEB 590
D34
Cirgo – Club
D56
Cirgo – Cruise
D56
Cirgo – CUB
D56
SHOWCASE ALLEY
Culture Mixte
F10
EBCO – Adventure 3R
E51
EBCO – Adventure 3T
E51
EBCO – Adventure 5R
E51
EBCO – Adventure 5T
E51
EBCO – Ruban 3L
E51
EBCO – Street 2
E51
EBCO – Street 3
E51
EBCO – Urban 2R
E51
EBCO – Urban 2T
E51
EBCO – Urban 3R
E51
Estarli – e20.7
I60
Estarli – e20.8
I60
Estarli – e28.8
I60
Estarli – eCargo
I60
Flow – Street9 eBMX
SHOWCASE ALLEY
Kona – Ouroboros CR/DLlKona –
G16
Marin – DSX
F90
Marin – Four Corners
F90
Marin – Gestalt XR
F90
Marin – Pine Mountain
F90
Marin – Rift Zone
F90
Marin – Rift Zone E
F90
Marin – San Quentin
F90
Mark2 – Scrambler C
I78
Mark2 – Scrambler CL
I78
Mark2 – Scrambler CX
I78
Mark2 – X-Cross 450
I72
Mark2 – X-Cross 520
I72
Mark2 Scrambler
I72
SHOWCASE ALLEY
Merida Reacto 9000
D20
SHOWCASE ALLEY
MiRiDER 24
B30
MiRiDER 24 GB3
B30
MiRiDER 24 Single Speed
B30
MiRiDER One
A51
MiRiDER One GB3
A51
MiRiDER One Hope Edition
A51
SHOWCASE ALLEY
MiRiDER One Hope Edition
B30
Nero – Black
C20
SHOWCASE ALLEY
Quella Customised Imperial E-Bike
C20
Riese & Müller – Birdy
F10
Riese & Müller – Carrie
F10
Riese & Müller – Charger4 Mixte
F10
Riese & Müller – Culture
F10
Riese & Müller – Culture Mixte
F10
Riese & Müller – Delite4
F10
Riese & Müller – Homage4
F10
Riese & Müller – Load4 75
F10
Riese & Müller – Multicharger2
F10
Riese & Müller – Multitinker
F10
Riese & Müller – Tinker2
F10
Riese & Müller – UBN Seven
F10
Shand – Bahookie
F50
Shand – STOATER (Touring)
F50
Shand – Stooshie
F50
Shand – Tam
F50
SHARK – Hammerhead Shark eBike
F20
SHARK – Mako eBike
F20
SHARK – Reef Shark eBike
F20
SHARK – Tiger Shark eBike
F20
SHOWCASE ALLEY
Specialized S-Works Turbo Levo
D20
Talio Coast
H73
Talio Roam
H73
TENWAYS – AGO T
E68
TENWAYS – AGO X
E68
TENWAYS – CGO009
E68
TENWAYS – CGO600 Pro
E68
TENWAYS – CGO800S
E68
Tomcat Electric Flame
B50
Tomcat Electric Flare
B50
Varsity collection – Cambridge
C20
Varsity collection – Edinburgh
C20
Varsity collection – Imperial
C20
Varsity collection – Oxford
C20
VELO DE VILLE – AEB
D34
VELO DE VILLE – KEB
D34
VELO DE VILLE – SEB
D34
Vielo – R + 1
D40
Vielo – R+1 Classified
D40
Vielo – V + 1
D40
Vielo – V+1 WTB
D40
SHOWCASE ALLEY
Vielo R+1 Cyan Blue
D40
Yamaha – BOOSTER Easy
Yamaha – CrossCore RC
Yamaha – MORO 07
Yamaha – MORO 07 30th Anniversary
Yamaha – Wabash RT
SHOWCASE ALLEY
YDX Moro 07
D60
Bike brands
Visit stand b4 to WIN a bike with v12 retail finance*
Head over to V12 Retail Finance on stand B4 for a chance to win a bike!
*T&Cs apply, visit the V12 stand for full details.
sport, style & sunglasses
Sport, Style & Sunglasses
Salice is, as much as ever, synonymous with speed, sport, energy and adrenaline, a fusion of high technical specification with great style. Creating sunglasses and helmets for over 100 years on the shores of Lake Como, they have perfectly combined Italian flair with practical and useful features that enhance the performance of all riders. With a colourful array of glasses you are guaranteed to coordinate, or go Italian with the ITA range.
Follow us on Instagram @salice_uk to be in with a chance to win prizes at the show.
USE NCS10 at www.salice.co.uk to get 10% off your next Salice purchase. Expires 31-12-2024
Find us on Stand F21
JUMP ON THE NEW SMART BIKE FROM ZWIFT
Zwift Ride, the always-ready smart bike from Zwift, is an all-in-one indoor cycling setup that makes fitness seriously fun. Jump on at our Stand E60!
Boost your training with real ride feel, quiet and customizable virtual gear shifting, and full control of Zwift from your handlebars. Unlock the ultimate Zwift experience with everything you need to get started on Zwift.
Designed with simplicity in mind, a single tool that stows away on the frame is all it takes to assemble, dial in bike fit, and adjust between users. Available on Zwift.com June 26 2024, 4pm BST, pre-register now.
Kadeena Cox
Kadeena is four-time Paralympic Champion, and World Champion.
Kadeena became the first person in 32 years to win 2 gold medals in 2 different sports at a Paralympic Games; winning the T38 athletics 400m and C4 cycling 500m time trial at Rio 2016, setting new world records in both. Her time in cycling was faster than any Team GB able-bodied rider has ridden at an Olympic or Paralympic Games; not bad for somebody that ‘only got on a bicycle as a form of rehab’ 18 months earlier. Her domination as the leading Para-athlete in the world continued again at Tokyo 2020 and Paris 2024, where Kadeena came away with Paralympic gold medals and World Records at both events.
With an incredible story of strength and resilience, Kadeena is a figurehead of the Paralympic movement. An able-bodied athlete just two years prior to Rio 2016, Kadeena set her sights on securing a place on the Team GB Winter Olympic team but heartbreakingly suffered a stroke and was subsequently diagnosed with MS. Not letting anything stop her from achieving her dreams, Kadeena is now making enormous strides in the world of para-sport and has countless World Championship and Paralympic medals across two sports.
Much more than an athlete, Kadeena is a figurehead for breaking barriers and is the only black British athlete to ever win a gold medal in the Olympics/Paralympics cycling. Wanting to use her platform to provide positive change and help to diverse ethnic communities, Kadeena founded the KC Academy; providing ethnically diverse athletes more opportunities in cycling.
Away from the track, Kadeena has a huge passion for cooking, baking and all things food-related and secured the prestigious title of being crowned Celebrity Masterchef Champion in 2021. A role model for millions, Kadeena is a true inspiration for all proving that if you set your mind to a goal, anything is possible.
Markus Stitz
Growing up in East Germany, Markus soon discovered the freedom a bike could give him, even as a child living right behind the Iron Curtain. He made Scotland his home in 2009 and after mapping his first bikepacking route, the Capital Trail, he went on a lap of the world on a single speed bike, cycling 34,000km across 26 countries in less than a year, fully self-supported.
In 2019/20 he successfully completed the Highland Trail 550, the Silk Road Mountain Race and the Atlas Mountain Race – three of the hardest bikepacking races in the world – all in the course of a year.
Since then he has portrayed gravel riding and bikepacking in Britain in various short films, magazine articles and his book ‘Great British Gravel Rides’. His latest book is ‘Bikepacking Scotland’, is a compilation of 20 inspiring bikepacking routes across Scotland.
In 2023/24 Markus has designed the Route YC Adventure Route and organises a series of bikepacking events – the Dirt Dashes.
Dame Laura Kenny
Dame Laura Kenny is Britain’s greatest ever female Olympian and the first British woman to win gold at three consecutive Olympic Games. Alongside her 6 Olympic medals (5 gold, 1 silver), during her stellar career, Dame Laura also achieved 7 World titles, 14 European titles and 2 Commonwealth titles, and is one of the all-time velodrome greats.
Laura’s journey to Olympic stardom began in her teenage years, where she quickly rose through the ranks, representing Great Britain at major international events, including the Olympics, where she made her debut at the 2012 London Games, winning two gold medals in the team pursuit and omnium events. At the 2016 Rio de Janeiro Olympics, she again claimed two gold medals in the same events.
After giving birth to her first son Albie in 2018, Laura returned to the track once more for Tokyo 2020, and despite being hampered by crashes, broken bones and the Covid-19 pandemic, Laura sensationally defied the odds to capture yet more Olympic gold, winning the Madison, cementing her position as the most decorated female British Olympian of all time.
Laura was named in 2022 New Years Honours list, receiving her Damehood in May 2022 for services to cycling.
Laura resides in Cheshire with her husband and fellow Olympic great Sir Jason Kenny and their two sons, Albie and Monty.
Nazia White
Nazia White, the visionary Head of Marketing at Tomcat SNI Ltd., boasts nearly a decade of experience in the inclusive cycling industry. With a steadfast commitment to making cycling accessible to all, she has driven remarkable growth in the global brand awareness of Tomcat trikes. When she’s not championing the joys of three wheels, you’ll find her running the scenic trails of the Cotswold Way.
The Athertons
The Atherton siblings – Gee, Rachel, and Dan – are synonymous with extreme sports, particularly mountain biking. Hailing from the rugged terrain of Wales, they’ve collectively conquered the most challenging courses and left an indelible mark on the world of downhill mountain biking.
Ben Deakin
Ben Deakin is a professional Mountain Bike Rider who is a former Royal Marine Commando, From being shot on the battlefield of Afghanistan to racing his bike as an Elite Downhill racer with a number of podiums nationally and internationally to his name, He’s made the transition to making a career from riding his bike around the world and documenting it through the means of social media! #OiOi
Jamie Ramsay
Jamie is an award-winning Endurance Adventure Athlete, presenter, public speaker and brand ambassador. He has completed over 51,000km of human-powered adventuring in 31 countries and 30 different adventures. He is a runner, bikbacker, hiker, ski tourer, paddleboarder and mountaineer.
About Jamie: After 12 years working for an international communications agency, he wasn’t happy with the direction of his life and realised if he didn’t make some drastic changes then things would continue to spiral downwards. His solution was to quit his job in 2014 (after being promoted to Partner), fly to Vancouver and run 17,000km to Buenos Aires solo and unsupported.
Following the success of this adventure, Jamie has dedicated his life to pushing his perceived boundaries. Each adventure he undertakes is designed to challenge him in new ways.
Over the years, Jamie has worked with a number of notable global and UK brands including Microsoft, Land Rover Mobile, Gore Wear, Cotswold Outdoor and Whole Earth.
Jamie’s Adventure CV:
- Jamie has completed 51,500km of human-powered adventures
- Jamie has completed 32 adventures in 31 countries.
- Since 2014, Jamie has run the equivalent of 484 marathons
- … and cycled the equivalent of cycling around the world
Running Adventures Completed: (20,680km)
- 2004: Stockholm Marathon
- 2006: Paris Marathon
- 2011: Lewa Safari Marathon
- 2013: 240km Vietnam Run (solo + unsupported)
- 2014-15: 17,000km “Running the Americas” (solo + unsupported)
- 2016: 700km Three Peaks Run (solo + unsupported)
- 2016: 100km CCC with Mizuno
- 2016: 430km Scottish Isles Run (solo + unsupported)
- 2016: Endure24 (135km in 24 hours)
- 2016: Medoc Marathon with The Wine Show
- 2017-18: 265km Transalpine run (2017+2018)
- 2018: 400km Cape Wrath Ultra (3rd)
- 2018: 237km Towpath Challenge
- 2018: 120km GR221 (solo + unsupported)
- 2019: 620km Run across Iceland (unsupported)
Cycling Adventures Ridden: (29,693km)
- 2016: 600km from Edinburgh to London
- 2017: 3800km solo across South America
- 2018: 500km UK Cycle tour
- 2018: 900km from London to SW France
- 2019: 4027km solo across Australia
- 2020: 1900km solo ride to the Alps
- 2021: 512km cycle to Andorra
- 2021: 10,000 solo ride around the UK for Whole Earth + TeamGB
- 2022: 7034km solo cycle across the USA
- 2023: 420km solo cycle over Pyrenees in Winter
Hiking Adventures Trekked: (1200km)
- 2017: 400km with camels in Mongolia
- 2019: 800km of the Hayduke Trail in Utah
Mountains over 5000m Summitted:
- Aconcagua – 6962m
- Chimborazo – 6268m
- Cotopaxi – 5897m
- Cayambe – 5790m
- Illiniza Norte – 5126m
- Cerro Bonete – 5000m
Some non-adventure highlights:
- Being hugged by Prince Harry at the launch of Heads Together charity campaign
- Being kissed on the cheek by Holly Willoughby when interviewed on This Morning
- Handing out Duke of Edinburgh gold awards on behalf of the Earl of Wessex at Buckingham & St James’s Palace
- Giving a talk at the Edinburgh University TedX event
- Co-presenting The Wine Show
- Supporting CALM charity – Campaign Against Living Miserably
- Picking litter with Trash Free Trails
- Being Awarded Scottish Adventurer of the Year
Darren Hyland
Darren has been involved with bikes for as long as he can remember, as a youth he raced BMX and then in his late teens he moved into triathlon. He has been a keen mountain biker for over 30 years.
He perused a career in education, teaching engineering amongst other things. However bikes have always been his passion and after teaching for 20 years he left to follow this dream.
Initially spending 5 years working as a bike mechanic, during this time he set up his own mobile mechanics business. This In turn led to him becoming a Cytech trainer and educator delivering Cytech training in Milton Keynes.
Ian Tierney
Rebecca Charlton
Moderator, Event host, Cycling TV presenter & journalist
Rebecca can be found regularly moderating and hosting large-scale stage panel sessions and Q&As at events such as Rouleur Live, The National Cycling Show and other corporate brand launches. She also presents cycling coverage on channels including Eurosport/Discovery and ITV, and led the in venue commentary at Ford RideLondon.
Having raced in several disciplines of competitive cycling from a young age Rebecca brings a particular wealth of knowledge on the sport. Rebecca is also a popular contributor on Road CC, including presenting online content pieces and recently as the face of Bump and Ride series documenting her pregnancy journey and cycling and sharing valuable experiences. Rebecca also wrote for the record-breaking Rouleur Issue 101, and has also co-written two cycling fitness books with Bloomsbury.
Lee Niven
Having started out as an apprentice at a local bike shop and working his way up to becoming a UCI World Cup Mechanic, all whilst being a passionate and experienced cyclist himself, Lee’s career in and around bikes has spanned 35 years covering a variety of roles. Now owning his own bike shop and running one of Cytech’s training locations, Spokes People (formerly PJCS), Lee delivers bike mechanics training to a variety of people ranging from enthusiasts wanting to look after their own bikes to professionals looking to further their own careers.
Join Lee, at the National Cyclin Show, as he heads up workshops and sessions in the Bike Clinic, giving you all the advice and guidance you need to keep your bikes in top form.
Anna Glowinski
I have been cycling for as long as I can remember, it was always a fun family activity for me growing-up. From velodrome to cyclo-cross, MTB to road racing, I spent my childhood developing a passion for two-wheels. As an adult, I´ve been particularly attracted to the adrenaline side of bikes, pushing my limits on jumps, mountainsides and learning tricks, which led to my first TV role on ITV´s The Cycle Show and the lab rat who was sent to try out all the weird and wonderful (and often scary) things that cycling has to offer. I spent 5 years as a cycling TV and video presenter, exploring some of europe’s finest cycling locations and talking to some of the most amazing minds and bodies within this sport.
I believe that cycling is for everyone, it is an activity that is suitable for every personality and body type, you just need to find what is right for you. Long distance over-night adventures or a trip to the park with the kids, death defying feats or tandem trips for the visually impaired, cycling is and can be accessible to all. You just need to hear the right story or follow the right person to be inspired into spending more time in the saddle and having fun.
Agenda
There will be unmissable sessions across all the show feature areas:
The Inspiration Stage
The Bike Clinic
The Bikepacking and Adventure Biking Zone
Fusion Freestyle Performances
CPR Workshops
Take a look at the weekend's stage schedules below:
Take a look at the assortment of sessions and demos taking place across the weekend below. Timings are to be confirmed, and we still have a few exciting announcements to make, so make sure to keep checking back on this page to keep up to date.
Saturday
Welcome to the National Cycling Show 2024
The Cycling Stage
Sponsored by High 5
9:45 - 10:30
Around the world in 80 days
Join us for an interview with Mark Beaumont, a TV presenter, broadcaster, and record-breaking round-the-world cyclist.
Mark's incredible feats include smashing the world record for circumnavigation by bike and solo cycling across Africa in just 41 days. His adventures include a 13,000-mile ride through the Rockies and Andes, as well as ocean rowing through the high Arctic and surviving a capsizing incident while rowing the Atlantic.
Learn more about Mark's incredible experiences in cycling, in this not-to-miss interview.
The Cycling Stage
Sponsored by High 5
10:45 - 11:15
Talking trials with World Champion Jack Carthy
Meet Jack Carthy, the trailblazing MTB and Trials rider hailing from Yorkshire. With an impressive track record boasting 21 World Cup victories, 4 UCI World Cup titles, and the prestigious titles of 10-time UCI World and 5-time European Trials Champion, Jack Carthy, at just 26, epitomizes excellence and dominance in his sport.
The Cycling Stage
Sponsored by High 5
11:30 - 12:15
Panel: Shifting the narrative of women's cycling
The Cycling Stage
Sponsored by High 5
12:45 - 13:30
Getting into the grit: what cyclocross and gravel can offer you
Dive into the mud, sweat and speed of cyclo-cross. Join our guest panel of cyclocross and gravel experts and champions, as they discuss the various elements of participating in and enjoying this exciting race format.
The Cycling Stage
Sponsored by High 5
13:40 - 14:10
Fireside chat with Duke Agyapong
Duke is an athlete, activist and model who uses their platform to inspire others to explore the joys of cycling.
Hear from Duke as they discuss their experience as a competitor and advocate, striving to make the world of cycling a more diverse and inclusive space.
The Cycling Stage
Sponsored by High 5
14:20 - 14:50
Fireside chat with double Olympic Champion, Joanna Rowsell MBE
Meet Joanna Rowsell Shand MBE, the remarkable cyclist and two-time Olympic Champion from London 2012 and Rio 2016.
Starting her cycling journey at 16 after being talent spotted at school, Joanna swiftly rose through the ranks, clinching junior National Titles and representing Great Britain at the junior World Championships both on the road and the track.
Despite setbacks, her perseverance led to a string of victories, including World Titles, World Records, and Olympic gold medals.
The Cycling Stage
Sponsored by High 5
15:00 - 15:30
Meet Mountain Bike content creator Kara Beal
Introducing Kara Beal, the Mountain Bike Rider whose journey from novice to seasoned rider has resonated deeply with a growing online community.
Through her honest documentation of the learning process, Kara has cultivated a significant following, aiming to inspire others to embrace biking and recognize its accessibility to all.
Join us as we explore Kara's journey, and learn about her experiences and work in
The Cycling Stage
Sponsored by High 5
Sunday
Welcome to the National Cycling Show 2024
The Cycling Stage
Sponsored by High 5
9:45 - 10:30
Fireside chat with Sir Bradley Wiggins CBE
Meet Sir Bradley Wiggins, the British cycling icon who transcended both track and road racing.
With victories in the Tour De France and multiple Olympic gold medals spanning four Games, Wiggins' career is the stuff of legends. Join us as he shares insights into his incredible journey, from humble beginnings to Olympic and Tour glory.
The Cycling Stage
Sponsored by High 5
10:45 - 11:15
The world at 15mph...ish
Be inspired by Naomi Johnson, a non-athlete who cycled 32,000 km around the world with a complete stranger
Having overcome a variety of challenges Naomi set off with a man she'd met just three times going on to ride through 26 countries including riding Alpe D'Huez with full panniers, cycling Cairo to Capetown and completing the Annapurna circuit in Nepal. You'll leave knowing you too can achieve anything if you want it hard enough.
The Cycling Stage
Sponsored by High 5
11:30 - 12:00
Fireside chat with BMX legend Declan Brooks
The Cycling Stage
Sponsored by High 5
12:15 - 12:45
Innovations and Partnerships for a Brighter Future in Cycling
Join us for an enlightening discussion featuring the visionary teams from Wheels for All and Tomcat. Discover how their groundbreaking partnership is transforming the landscape of inclusive cycling. Explore the innovative strides being made to ensure cycling is accessible and enjoyable for everyone, regardless of ability. This panel promises to inspire and inform, shedding light on the collaborative efforts and technological advancements driving the future of inclusive cycling.
The Cycling Stage
Sponsored by High 5
13:00 - 13:30
Meet mountain bike legend Ben Deakin
Ben Deakin is a former Royal Marine Commando, turned professional Mountain Bike Rider and content creator.
Hear about Ben's experiences and see behind the scenes of his journey bringing his MTB adventures to our screens.
The Cycling Stage
Sponsored by High 5
13:45 - 14:30
Behind the Bike
Join Rob Gow, Chief Engineer at Atherton Bikes, to hear about the process of designing and engineering state of the art Mountain Bikes.
The Cycling Stage
Sponsored by High 5
14:45 - 15:30
An interview with the legendary mountain bike family, the Athertons
Gee, Rachel, and Dan Atherton are synonymous with mountain biking.
Hailing from the rugged terrain of Wales, they’ve collectively conquered the most challenging courses and left an indelible mark on the world of downhill mountain biking.
The Cycling Stage
Sponsored by High 5
THE BIKE CLINIC
Learn practical advice from our Bike Clinic experts across the several hands-on workshops taking place across the weekend
See the feature page for the schedule
The Bike Clinic
Watch the Fusion Extreme riders perform stunts and tricks in demos and performances through the weekend
BMX & MTB Live Performances
